Search Engine Optimization with WebPosition Gold 2

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Publisher : Wordware Publishing
ISBN 13 : 9781556229244
Total Pages : 0 pages
Book Rating : 4.2/5 (292 download)

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Book Synopsis Search Engine Optimization with WebPosition Gold 2 by : Brad Konia

Download or read book Search Engine Optimization with WebPosition Gold 2 written by Brad Konia and published by Wordware Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide outlines the process of maximizing search engine positioning usingWebPosition Gold, and also explains what makes search engines work.

Search Engine Optimization For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 0470050977
Total Pages : 427 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Search Engine Optimization For Dummies by : Peter Kent

Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2006-04-20 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don’t Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Search Engine Optimization (SEO)

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470902590
Total Pages : 432 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Search Engine Optimization (SEO) by : Jennifer Grappone

Download or read book Search Engine Optimization (SEO) written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Seo Help

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Publisher : New Line Publishing
ISBN 13 : 1844819868
Total Pages : 150 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis Seo Help by : Dave Amerland

Download or read book Seo Help written by Dave Amerland and published by New Line Publishing. This book was released on 2011 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website. This second, updated edition paperback keeps you up to date with the latest trends.- Over 70 new detailed changes have been introduced- SEO advice now includes cues for Google's Panda update- Social Media is discussed- Includes action plans for fast results in SEO- David Amerland is a keynote author and panelist, on SEO, social media and the way the web affects all our lives. SEO Help gives you everything you need to help your website rank fast in Google, attract relevant customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, capable of implementation across a wide variety of websites. It is designed to help you get going from the very first chapter and see results within weeks rather than months.

Google Seo Advanced 2.0

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Author :
Publisher : CreateSpace
ISBN 13 : 9781440495106
Total Pages : 126 pages
Book Rating : 4.4/5 (951 download)

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Book Synopsis Google Seo Advanced 2.0 by : Ryan Wade Brown

Download or read book Google Seo Advanced 2.0 written by Ryan Wade Brown and published by CreateSpace. This book was released on 2008-12-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short & informative Google SEO Guide is a "must have" for all your Web Development & Search Engine Optimization needs. Web Page Design & Website Ranking is so important for any Webmaster these days. Search Engines like Google, Yahoo, and MSN will play a key role in all your Internet Marketing, Online Advertising, and Website Promotion. Not to mention knowing how to achieve a higher ranking on the Search Engines will get your Website a lot of Free Traffic, so hopefully when you turn on your Computer each day and log onto the Internet, you see the increased Sales and/or Traffic Stats. Please also check out Google Adwords Advanced 2.0 & Google Adsense Advanced 2.0 to further your knowledge.

SEO: Search Engine Optimization Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470175001
Total Pages : 411 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis SEO: Search Engine Optimization Bible by : Jerri L. Ledford

Download or read book SEO: Search Engine Optimization Bible written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2008 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Marketing Through Search Optimization

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Author :
Publisher : Routledge
ISBN 13 : 1136379398
Total Pages : 252 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Through Search Optimization by : Alex Michael

Download or read book Marketing Through Search Optimization written by Alex Michael and published by Routledge. This book was released on 2012-06-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

Be #1 on Google Absolutely 100% Free.

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986645362
Total Pages : 280 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis Be #1 on Google Absolutely 100% Free. by : Search Engine Optimization

Download or read book Be #1 on Google Absolutely 100% Free. written by Search Engine Optimization and published by Createspace Independent Publishing Platform. This book was released on 2018-03-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Rank #1 On Google!!! There are ONLY TWO WAYS to maintain Top Rankings on Google; 1. Outspend your competition.2.Read This Book!!? Nothing else works and why should it? Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic-people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Search queries-the words that users type into the search box-carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. Why can't the search engines figure out my site without SEO? Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers. SEARCH ENGINE OPTIMIZATION refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking ... I'm going to go against all of the recent marketing trends with this Book. If you are searching Google for things like:1. I need top search engine rankings.2. How can I get my website ranked at the top of Google?3. I want my website to get top ranking. How do I do that?AND you want to achieve that ranking in a "cheap" or "affordable" way... IT ISN'T GOING TO HAPPEN. Want to know the truth that most SEO scammers and spammers COUNT ON to be able to deceive you and take your money? At the same time, do you want to know the truth that most people with top ranked websites DON'T WANT YOU TO KNOW? The ONLY way to gain a top ranked website these days is to: RELATED SEARCHES: how to do search engine optimization search engine optimization google search engine optimization tutorial search engine optimization techniques search engine optimization tools what is seo and how it works what is seo marketing SEO search engine list internet search engines types of search engine alternative search engines top 50 search engines uses of search engine google search engine search engine privacy google search engine download google search engine url default search engine google google site search login google search engine optimization google search website how to make google default search engine on chrome google search engine images Rank Tracking - Best Online Software Supports all major search engines. local search, white label, competitors. Reliable SEO software. Simple SEO software. Online SEO software. search engine ranking checker google ranking tool rank checker online google search ranking seo ranking search engine optimization 1. Outspend your competition.2.Read This Book!!? Nothing else works and why should it?

Ultimate Strategies for Search Engine Optimization (Seo) Part 2

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Author :
Publisher :
ISBN 13 : 9781711937236
Total Pages : 34 pages
Book Rating : 4.9/5 (372 download)

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Book Synopsis Ultimate Strategies for Search Engine Optimization (Seo) Part 2 by : David a Osei

Download or read book Ultimate Strategies for Search Engine Optimization (Seo) Part 2 written by David a Osei and published by . This book was released on 2019-11-26 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is SEO? It's an abbreviation for Search Engine Optimization. What precisely does SEO do? It's the method of breaking down and constructing individual web pages, as well as whole sites, so that they may be discovered, analyzed, and then indexed by assorted search engines.SEO may make the material of your web pages more relevant, more magnetic, and more easily read by search engines and their crawling and indexing software.Why would this be of avid importance to you? Would it be crucial to you if buyers were unable to discover your phone number or find the address of your business? I don't think that many businesses may survive for very long in that situation.This state of affairs may apply to a site. Can likely buyers locate your current site easily? Traffic to your site may be extremely low. Potential buyers may not even know that your site exists.We are going to look at are a few techniques to quickly build back links which will successively get your page indexed, in most cases at a pretty speedy pace. If you're already indexed this may further your position in the search engines or drive the search engines to crawl more of your pages and get more of your site indexed. First Blogging and RSS.

Effective SEO and Content Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119628857
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Google Seo Advanced 2. 0

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Publisher :
ISBN 13 : 9781440495076
Total Pages : 126 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Google Seo Advanced 2. 0 by : Ryan Wade Brown

Download or read book Google Seo Advanced 2. 0 written by Ryan Wade Brown and published by . This book was released on 2009 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short & informative Google SEO Guide is a "must have" for all your Web Development & Search Engine Optimization needs. Web Page Design & Website Ranking is so important for any Webmaster these days. Search Engines like Google, Yahoo, and MSN will play a key role in all your Internet Marketing, Online Advertising, and Website Promotion. Not to mention knowing how to achieve a higher ranking on the Search Engines will get your Website a lot of Free Traffic, so hopefully when you turn on your Computer each day and log onto the Internet, you see the increased Sales and/or Traffic Stats. Please also check out Google Adwords Advanced 2.0 & Google Adsense Advanced 2.0 to further your knowledge.

Google Semantic Search

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Publisher : Que Publishing
ISBN 13 : 0133434176
Total Pages : 240 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Google Semantic Search by : David Amerland

Download or read book Google Semantic Search written by David Amerland and published by Que Publishing. This book was released on 2013-06-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English. David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! • Learn how Google is delivering answers, not just links—and what it means to you • Profit from Google Now™ and the fragmented, personalized future of search • Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust • Stop using 10 common SEO techniques that no longer work • Discover the truth about Trust Ranking™—and 10 steps to take right now • Go way beyond keywords in today’s new era of content marketing • Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn • See why the “First Page of Google” is rapidly become obsolete • Drive unprecedented business value from your online identity and influence • Learn how Google captures meaning in unstructured data—and give it what it wants • Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity • Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Introduction to SEO with Google Webmaster Tools

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Author :
Publisher : David Zimmerman
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to SEO with Google Webmaster Tools by : David Zimmerman

Download or read book Introduction to SEO with Google Webmaster Tools written by David Zimmerman and published by David Zimmerman. This book was released on 2014-10-12 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need to get more traffic to your website? Do you need more sales or leads for your business? Then you need to consider doing some search engine optimization (SEO). This book aims to teach people about SEO using one of Google's free tools: Google Webmaster Tools. Whether you are planning to work on your own website or hire someone to help, this book will introduce you to the concepts behind search engine optimization to grow your online presence and your business.

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071713271
Total Pages : 162 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site by : Jon Smith

Download or read book Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site written by Jon Smith and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

The Art of SEO

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449304214
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-17 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

ADO.NET Programming

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Publisher : Wordware Publishing
ISBN 13 : 9781556229657
Total Pages : 444 pages
Book Rating : 4.2/5 (296 download)

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Book Synopsis ADO.NET Programming by : Terrence J. Joubert

Download or read book ADO.NET Programming written by Terrence J. Joubert and published by Wordware Publishing. This book was released on 2002-10 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at database programmers with a working knowledge of the .NET Framework, this book dissects the ADO.NET coomponent model and provides real-world examples demonstrating how ADO.NET can be used to manipulate data from different sources.

How to Get to the Top of Google

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781483952628
Total Pages : 232 pages
Book Rating : 4.9/5 (526 download)

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Book Synopsis How to Get to the Top of Google by : Tim Kitchen

Download or read book How to Get to the Top of Google written by Tim Kitchen and published by Createspace Independent Pub. This book was released on 2013-03-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe's Bestselling SEO Book Just Got Even Better!New edition re-written for 2015, including more case studies than ever before***Includes FREE Book: How to Get to the Top of Google+ Local/Google Maps******Includes FREE Expert Website, SEO & Marketing Review and Strategic Plan worth £186*** Europe's Bestselling SEO Book in History: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce Get to the Top of Google - Now updated for 2015, including all latest Google Penguin, Panda, Hummingbird, Pigeon and Exact Match Domain Updates.Ever wondered how websites get to the top of Google? Experienced Google Ranking Expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for. You will learn: How to get your website on the first page of Google How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!) The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I'll show you how) The small things you can do to make a BIG difference How to pick apart your competitor's strategies online and find their weaknesses How to pull off the famous 'Google Leapfrog' How to tell if you're wasting money on your SEO company How to make people click on your website even if it shows up below your competitors! How to avoid the deadly mistakes that can lead to Google removing your site from the listings How to survive and thrive post-Penguin Why SEO will exist as long as Search Engines exist, and how to develop a future-proof strategy. NEW SECTION: Penalty Recovery Case StudiesIn this section, you'll learn how to recover your site from Google ranking penalties. See real life case studies, how long recovery took, and what it meant for the businesses involved. If your website has been affected by a Google Penalty, this section will show you exactly what to do to get your rankings back on track.Learn How To Rank Your WebsiteWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there, and many businesses feel that the don't have the time or expertise. The truth is that you can improve your visibility in as much time as you have available, whether it's an hour per month or 2 hours per day. Whether or not you plan to do your own marketing, it's absolutely crucial that you understand the principles behind good ranking so that you judge the quality of the work being carried out.About Exposure NinjaTim Kitchen is a Search Engine ranking expert and Head Ninja at Exposure Ninja. Exposure Ninja works and consults with over 800 businesses each year, in every imaginable market around the world. This real-world experience is what he draws from in this book to show you real life, proven examples of getting websites to the top of Google.He also regularly teaches SEO to more than 3,500 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 9 years of getting websites to the top of Google.