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Scientific Advertising Illustrated
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Book Synopsis Scientific Advertising (Illustrated) by : Claude C Hopkins
Download or read book Scientific Advertising (Illustrated) written by Claude C Hopkins and published by . This book was released on 2020-05-31 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies.David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot"."The book also contains information on how to write advertising that sells: Salesmanship in print."
Book Synopsis Scientific advertising by : Claude C. Hopkins
Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Book Synopsis Scientific Advertising by : Claude C. Hopkins
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Courier Dover Publications. This book was released on 2019-09-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
Book Synopsis Scientific Advertising by : Harry Dexter Kitson
Download or read book Scientific Advertising written by Harry Dexter Kitson and published by . This book was released on 1926 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific Advertising by : Claude Hopkins
Download or read book Scientific Advertising written by Claude Hopkins and published by Chelsea House. This book was released on 1980-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preparing Scientific Illustrations by : Mary H. Briscoe
Download or read book Preparing Scientific Illustrations written by Mary H. Briscoe and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every graduate student, postdoc and scientist knows that images and illustrations can make or break their lecture, poster presentation, and journal or book article. Graphics software and laser printers have placed professional-quality graphics within the reach of everyone. But in the end, whether your audience sees clear, understandable images or not depends on whether you followed the principles presented here. Learn the strengths and weaknesses of different forms of visual presentations. Understand when to use a figure, and how much information can be represented in one. See examples of bad, good, and better graphs and tables. The author also presents information on presenting DNA sequences, protein structures, and other molecular graphics. '
Book Synopsis Scientific Advertising by : Claude Hopkins
Download or read book Scientific Advertising written by Claude Hopkins and published by Sound Wisdom. This book was released on 2023-01-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Book Synopsis Theories for Everything by : John Langone
Download or read book Theories for Everything written by John Langone and published by National Geographic Books. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides behind-the-scenes accounts of some of history's greatest science discoveries.
Book Synopsis The New Scientific Advertising for 21st Century Entrepreneurs, Local Businesses and Fast Startups by : Claude Hopkins
Download or read book The New Scientific Advertising for 21st Century Entrepreneurs, Local Businesses and Fast Startups written by Claude Hopkins and published by . This book was released on 2012-06-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seeing Science written by Iris Gottlieb and published by Chronicle Books. This book was released on 2018-10-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an illustrator for San Francisco’s Exploratorium, a visual journey that shows how beautiful science really is. With original illustrations that deftly explain the strange-but-true world of science, Seeing Science offers a curated ride through the great mysteries of the universe. Artist and lay scientist Iris Gottlieb explains among other things: neap tides, naked mole rats, whale falls, the human heart, the Uncertainty Principle, the ten dimensions of string theory, and how glaciers are like Snickers bars. With quirky visual metaphors and concise factual explanations, she offers just the right amount of information to stoke the curious mind with a desire to know more about the life forces that animate both the smallest cell and the biggest black hole. Seeing Science illustrates, explicates, and celebrates the marvels of science as only art can.
Download or read book Made You Look written by Shari Graydon and published by Annick Press. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 4, 5, 6, 7, 8, e, i, t.
Book Synopsis Concise History of Science & Invention by : Jolyon Goddard
Download or read book Concise History of Science & Invention written by Jolyon Goddard and published by National Geographic Books. This book was released on 2010 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global view of science and technology as it developed over the centuries.
Download or read book 2000 A.D. written by Jacques Sadoul and published by . This book was released on 1975 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific Advertising by : Claude Hopkins
Download or read book Scientific Advertising written by Claude Hopkins and published by Independently Published. This book was released on 2019-03-22 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this edition of Claude Hopkins' classic 1923 book Scientific Advertising, you can rest assured that it is error-free. This print edition contains the complete and unabridged text from the original 1923 Library of Congress publication of Claude Hopkins' classic book Scientific Advertising. Each word of the 1923 Library of Congress edition has been compared with each word of this text to eliminate errors. Any remaining discrepancies are explained in footnotes. Many of the greatest direct marketers and advertisers recommend this book from David Ogilvy to Jay Abraham. This book is the precursor to the modern phenomenon in advertising of Big Data, which is merely the conclusion one reaches in a digital age after thoroughly understanding this groundbreaking book.Scientific Advertising contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.
Book Synopsis Scientific Advertising by : Claude Hopkins
Download or read book Scientific Advertising written by Claude Hopkins and published by . This book was released on 2023-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field of advertising and marketing. It is known for introducing the concept of data-driven, measurable advertising techniques, which significantly influenced the advertising industry and continues to be relevant in the digital marketing era. Key aspects of "Scientific Advertising" include: Measurable Advertising: Claude Hopkins advocated for the use of scientific methods to measure the effectiveness of advertising campaigns. He believed that advertising should not be based on guesswork or creative intuition but on empirical evidence and data. Advertisers should track and measure the results of their campaigns to determine what works and what doesn't. Emphasis on Direct Response: Hopkins stressed the importance of direct response advertising, where the goal is to elicit a specific, immediate response from the audience, such as making a purchase, filling out a form, or taking a specific action. This allows for precise measurement and optimization of ad campaigns. A/B Testing: Hopkins popularized the concept of A/B testing or split testing, where two versions of an ad are compared to determine which one performs better. This approach enables advertisers to refine their messages and strategies based on actual results. Focus on Headlines: The book emphasizes the significance of the headline in advertising. According to Hopkins, the headline is the most critical element of an ad, as it determines whether the reader will continue to engage with the content or move on. He provided insights on creating compelling headlines that grab attention and drive interest. Writing Persuasively: Hopkins discussed the art of persuasive writing in advertising, emphasizing that advertisements should be clear, concise, and written in a way that resonates with the needs and desires of the target audience. He stressed the importance of highlighting the unique selling proposition (USP) of a product or service. ROI-Focused Advertising: "Scientific Advertising" introduced the idea that every advertising dollar spent should be seen as an investment with an expected return on investment (ROI). Advertisers should aim to maximize the return for their advertising expenditure. Evergreen Principles: Despite being published almost a century ago, many of the principles and strategies discussed in the book remain relevant today, especially in the context of digital advertising and online marketing. "Scientific Advertising" by Claude Hopkins remains a foundational work in the field of advertising and marketing. It emphasizes the importance of data-driven decision-making, the need for continuous testing and optimization, and the focus on delivering clear and persuasive messages to target audiences. This book has had a profound and lasting impact on the advertising industry and is a valuable resource for anyone interested in the art and science of advertising.
Book Synopsis My Life in Advertising by : Claude C. Hopkins
Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
