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School Of Hotel Administration
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Book Synopsis The Cornell School of Hotel Administration on Hospitality by : Michael C. Sturman
Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Book Synopsis The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by : Cathy A. Enz
Download or read book The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy written by Cathy A. Enz and published by SAGE. This book was released on 2010-07-14 with total page 1081 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Book Synopsis Hospitality Branding by : Chekitan S. Dev
Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Book Synopsis The Higher Your Stand, the Farther You See by : Cornell University. School of Hotel Administration
Download or read book The Higher Your Stand, the Farther You See written by Cornell University. School of Hotel Administration and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Handbook of Hotel Chain Management by : Maya Ivanova
Download or read book The Routledge Handbook of Hotel Chain Management written by Maya Ivanova and published by Routledge. This book was released on 2016-05-05 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Book Synopsis Hospitality Management by : Lyn Pont, PhD
Download or read book Hospitality Management written by Lyn Pont, PhD and published by iUniverse. This book was released on 2014-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in the hospitality industry is nonstop, and brands are looking for associates who can handle themselves flawlessly both on and off the job. Modern hospitality professionals are correctly concerned about representing their organizations, and themselves, with polish, politeness, confidence, and authority. Hospitality Management leads the way by showcasing the soft skills that you can use to amaze your guests with your outstanding attention to customer care--Publisher.
Download or read book Subject Catalog of the Library written by and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Food and Beverage Management in the Luxury Hotel Industry by : Sylvain Boussard
Download or read book Food and Beverage Management in the Luxury Hotel Industry written by Sylvain Boussard and published by Business Expert Press. This book was released on 2021-02-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to the management of food and beverage operations within a luxury hotel environment. It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets. Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.
Book Synopsis Revenue Management for the Hospitality Industry by : David K. Hayes
Download or read book Revenue Management for the Hospitality Industry written by David K. Hayes and published by John Wiley & Sons. This book was released on 2021-11-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Book Synopsis The Hotel School by : Cornell University. School of Hotel Administration
Download or read book The Hotel School written by Cornell University. School of Hotel Administration and published by . This book was released on 2005 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Catalog of the Library, School of Hotel Administration, Cornell University by : Cornell University. School of Hotel Administration. Library
Download or read book Subject Catalog of the Library, School of Hotel Administration, Cornell University written by Cornell University. School of Hotel Administration. Library and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hotel Asset Management by : Greg Denton
Download or read book Hotel Asset Management written by Greg Denton and published by Educational Institute. This book was released on 2013-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospitality Strategic Management by : Cathy A. Enz
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Book Synopsis Cornell University School of Hotel Administration by :
Download or read book Cornell University School of Hotel Administration written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Features useful sites for hospitality research.
Book Synopsis The Next Frontier of Restaurant Management by : Alex M. Susskind
Download or read book The Next Frontier of Restaurant Management written by Alex M. Susskind and published by Cornell University Press. This book was released on 2019-06-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Author :Cornell University. School of Hotel Administration. Career Services Office Publisher : ISBN 13 : Total Pages :14 pages Book Rating :4.E/5 ( download)
Book Synopsis Graduate Report for the Class of ... by : Cornell University. School of Hotel Administration. Career Services Office
Download or read book Graduate Report for the Class of ... written by Cornell University. School of Hotel Administration. Career Services Office and published by . This book was released on 2002 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Cornell University. School of Hotel Administration. Career Services Office Publisher : ISBN 13 : Total Pages :10 pages Book Rating :4.E/5 ( download)
Book Synopsis Post Graduate Report for the Class of ... by : Cornell University. School of Hotel Administration. Career Services Office
Download or read book Post Graduate Report for the Class of ... written by Cornell University. School of Hotel Administration. Career Services Office and published by . This book was released on 2008 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
