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Author : Ronald S. Bond
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (319 download)
Download or read book Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets written by Ronald S. Bond and published by . This book was released on 1977 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ronald S. Bond
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (776 download)
Download or read book Economic Report [on] Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets written by Ronald S. Bond and published by . This book was released on 1977 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald S. Bond
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Preference, Advertising, and Sales written by Ronald S. Bond and published by . This book was released on 1979 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ronald S. Bond
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (31 download)
Download or read book Economic Report [on] Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets written by Ronald S. Bond and published by . This book was released on 1977 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.0/5 ( download)
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Department of Management Studies,
Publisher : Springer Science & Business Media
ISBN 13 : 8132207467
Total Pages : 890 pages
Book Rating : 4.1/5 (322 download)
Download or read book Driving the Economy through Innovation and Entrepreneurship written by Department of Management Studies, and published by Springer Science & Business Media. This book was released on 2013-04-09 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
Author : United States International Trade Commission
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (319 download)
Download or read book Ranitidine Hydrochloride written by United States International Trade Commission and published by . This book was released on 1991 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)
Download or read book USITC Publication written by and published by . This book was released on 1991 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mickey Smith
Publisher : CRC Press
ISBN 13 : 9780789000620
Total Pages : 616 pages
Book Rating : 4.0/5 (6 download)
Download or read book Studies in Pharmaceutical Economics written by Mickey Smith and published by CRC Press. This book was released on 1996-10-11 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers. Pharmaceutical economists, product managers, and policymakers learn different methods for controlling costs, patient compliance, therapeutic outcomes, and the effects of restrictions on prescription drugs on the use and cost of other health care services. Above all, readers will find this book provides them with the necessary `know-how’for survival in the dynamic and competitive health care marketplace. The chapters of Studies in Pharmaceutical Economics range in scope from editorials to technical papers on new research methods. Readers will find the following key topics covered: pricing strategies marketing implications policy issues methods for controlling utilization and cost multi-tier pricing and its effects on pharmacists and consumers analytical approaches to research This valuable guidebook to the conditions characterizing the growing field of pharmacoeconomics maps the effects of clinical pharmacy services on the lengths of hospital stays, on hospital admissions, on adverse reactions, and on physician’s methods and habits of prescription. It also provides readers with practical policy applications and means for assessing trends in the market. These include the effects of extending Medicare coverage to outpatient prescription drugs and a technique for incorporating severity-of-illness measures into analysis of the cost-effectiveness of treatment. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators (medical, HMOs, in service companies) can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs.
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)
Download or read book Drug Product Selection written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1979 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Consumer Protection and Finance
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)
Download or read book Substitute Prescription Drug Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Consumer Protection and Finance and published by . This book was released on 1978 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 9781402073687
Total Pages : 524 pages
Book Rating : 4.0/5 (736 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2003-01-31 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
Author :
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (51 download)
Download or read book Antitrust Law Journal written by and published by . This book was released on 1986 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Sutton
Publisher : MIT Press
ISBN 13 : 9780262692649
Total Pages : 700 pages
Book Rating : 4.6/5 (926 download)
Download or read book Technology and Market Structure written by John Sutton and published by MIT Press. This book was released on 2001-01-26 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.
Author : Roy Levy
Publisher : DIANE Publishing
ISBN 13 : 1428953639
Total Pages : 226 pages
Book Rating : 4.4/5 (289 download)
Download or read book The Pharmaceutical Industry written by Roy Levy and published by DIANE Publishing. This book was released on 1999 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Masson
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (121 download)
Download or read book Generic Substitution and Prescription Drug Prices written by Alison Masson and published by . This book was released on 1985 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association. Merger Standards Task Force
Publisher : American Bar Association
ISBN 13 : 9780897070430
Total Pages : 244 pages
Book Rating : 4.0/5 (74 download)
Download or read book Merger Standards Under U.S. Antitrust Laws written by American Bar Association. Merger Standards Task Force and published by American Bar Association. This book was released on 1981 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work focuses on the evaluation of mergers. Present methods of evaluating mergers are discussed along with suggestions for changes in these methods.
