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Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.X/5 (3 download)
Download or read book The World To-day written by and published by . This book was released on 1905 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index of Trademarks Issued from the United States Patent and Trademark Office written by and published by . This book was released on 1978 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York (State). Supreme Court. Appellate Division
Publisher :
ISBN 13 :
Total Pages : 948 pages
Book Rating : 4.E/5 ( download)
Download or read book Reports of Cases Heard and Determined in the Appellate Division of the Supreme Court of the State of New York written by New York (State). Supreme Court. Appellate Division and published by . This book was released on 1926 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1272 pages
Book Rating : 4.:/5 ( download)
Download or read book Supreme Court written by and published by . This book was released on with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.:/5 (5 download)
Download or read book Reports of cases heard and determined in the Appellate Division of the Supreme Court of the State of New York written by and published by . This book was released on 1926 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antony Bateman
Publisher : Routledge
ISBN 13 : 1136858059
Total Pages : 353 pages
Book Rating : 4.1/5 (368 download)
Download or read book A2 Media Studies written by Antony Bateman and published by Routledge. This book was released on 2010-12-14 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing key topics in depth and introducing students to the notion of independent study, this full colour, highly illustrated textbook is designed to support students through the transition from AS to A2 and is the perfect guide for the new WJEC A2 Media Studies syllabus. Individual chapters, written by experienced teachers and examiners cover the following key areas: • Introduction: From AS to A2 • 1. Key Concepts: genre, narrative, representation, audience • 2. Developing Textual Analysis • 3. Theoretical Perspectives • 4. Passing MS4: Text, Industry and Audience • 5. Passing MS3: Media Investigation and Production • Epilogue Specially designed to be user-friendly, A2 Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies, sample exam questions and over 120 full colour images.
Author : Ennis Cehic
Publisher : Random House Australia
ISBN 13 : 1761042432
Total Pages : 306 pages
Book Rating : 4.7/5 (61 download)
Download or read book Sadvertising written by Ennis Cehic and published by Random House Australia. This book was released on 2022-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man grows tired of his open-plan office and builds a fort made of stationery. A woman's euphoria at finally achieving Desktop Zero is quickly replaced with despair. A group of copywriters dream of being poets, and a disillusioned sales executive overthinks his think piece. In the mind-bendingly upside-down world of Sadvertising, iPhones have feelings, brands come to life, creative directors disappear into parallel universes and lowly freelancers become immortal. It's a world where gods, ghosts and muses stalk the corridors of bland and placeless offices, and the wondrous exists alongside the mundane. Short, punchy and direct, Ennis Cehic's satirical fables are box-fresh and shot through with pitch-black humour, existential dread and late capitalist yearning for meaning. They grapple with love and loneliness, art and commerce, dream and reality, and reflect the absurdity of the modern condition. Sadvertising is a surreal, subversive and utterly contemporary literary debut from an unforgettable new voice.
Author : Ennis Cehic
Publisher : Random House Australia
ISBN 13 : 1760145629
Total Pages : 304 pages
Book Rating : 4.7/5 (61 download)
Download or read book Sadvertising written by Ennis Cehic and published by Random House Australia. This book was released on 2022-03-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man grows tired of his open-plan office and builds a fort made of stationery. A woman’s euphoria at finally achieving Desktop Zero is quickly replaced with despair. A group of copywriters dream of being poets, and a disillusioned sales executive overthinks his think piece. In the mind-bendingly upside-down world of Sadvertising, iPhones have feelings, brands come to life, creative directors disappear into parallel universes and lowly freelancers become immortal. It’s a world where gods, ghosts and muses stalk the corridors of bland and placeless offices, and the wondrous exists alongside the mundane. Short, punchy and direct, Ennis Cehic’s satirical fables are box-fresh and shot through with pitch-black humour, existential dread and late capitalist yearning for meaning. They grapple with love and loneliness, art and commerce, dream and reality, and reflect the absurdity of the modern condition. Sadvertising is a surreal, subversive and utterly contemporary literary debut from an unforgettable new voice.
Author : United States. Patent Office
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index of Trademarks Issued from the United States Patent Office written by United States. Patent Office and published by . This book was released on 1974 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don E. Waldman
Publisher : Routledge
ISBN 13 : 1315510510
Total Pages : 1564 pages
Book Rating : 4.3/5 (155 download)
Download or read book Industrial Organization written by Don E. Waldman and published by Routledge. This book was released on 2016-07-01 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written solely for the undergraduate audience, Industrial Organization: Theory and Practice, which features early coverage of Antitrust, punctuates its modern introduction to industrial organization with relevant empirical data and case studies to show students how to apply theoretical tools.
Author : Robert Feinschreiber
Publisher : John Wiley & Sons
ISBN 13 : 1118359402
Total Pages : 558 pages
Book Rating : 4.1/5 (183 download)
Download or read book Asia-Pacific Transfer Pricing Handbook written by Robert Feinschreiber and published by John Wiley & Sons. This book was released on 2012-10-03 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overarching look at transfer pricing regimes in Asia-Pacific countries and what they mean for foreign businesses A comprehensive guide for companies doing business globally, Asia-Pacific Transfer Pricing Handbook explains the policies and practices that Asia-Pacific countries employ with regards to taxing foreign businesses. The only book that analyzes and guides companies through the often complex transfer pricing rules in place in Asian-Pacific nations, the book explains how authorities in fifteen countries, including ASEAN, India, New Zealand, Japan, and South Korea, tax any company doing business within their borders. Helping foreign companies to properly price their goods and services for global markets, providing defenses for transfer pricing audits, explaining standards for creating comparables that multijurisdictional tax administrations will accept, explaining documentation requirements and timing issues, and creating awareness about inadvertently becoming a permanent establishment, Asia-Pacific Transfer Pricing Handbook is an essential resource for doing business abroad. Provides comprehensive, accessible information on transfer pricing in Asia-Pacific countries Covers fifteen Asia-Pacific countries, including all ASEAN countries, giving readers unparalleled exposure to the different transfer pricing arrangements across the region Explains how companies doing business abroad should price their goods and services for global markets to remain in accordance with the law A complete and comprehensive guide to transfer pricing and its implications for firms and accountants operating in the Asia-Pacific region, Asia-Pacific Transfer Pricing Handbook explains everything foreign companies need to know about doing business abroad.
Author : Christine Schwöbel-Patel
Publisher : Cambridge University Press
ISBN 13 : 1108482759
Total Pages : 331 pages
Book Rating : 4.1/5 (84 download)
Download or read book Marketing Global Justice written by Christine Schwöbel-Patel and published by Cambridge University Press. This book was released on 2021-05-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.
Author : Peter Swirski
Publisher : Vernon Press
ISBN 13 : 1622735803
Total Pages : 255 pages
Book Rating : 4.6/5 (227 download)
Download or read book The Art of Artertainment: Nobrow, American Style written by Peter Swirski and published by Vernon Press. This book was released on 2019-06-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artertainment is more than a novel aesthetic term reflecting the fact that art and entertainment have cross-pollinated each other throughout history. It is a creative strategy that purposely intertwines highbrow and lowbrow aesthetics in the name of reaching the connoisseurs and the masses. The Art of Artertainment sets out to unravel the jumble of aesthetic faultlines and prejudices found wherever we find artistic crossovers—which is to say, everywhere. Revisionist, iconoclastic, and artertaining in its own right, it provides a new framework for the analysis of American nobrow culture from the Colonial times to the digitally turbocharged present.
Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)
Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Author : Wiemer Snijders
Publisher : Troubador Publishing Ltd
ISBN 13 : 1789012791
Total Pages : 200 pages
Book Rating : 4.7/5 (89 download)
Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author : Ella Houston
Publisher : Taylor & Francis
ISBN 13 : 1040039073
Total Pages : 112 pages
Book Rating : 4.0/5 (4 download)
Download or read book Advertising Disability written by Ella Houston and published by Taylor & Francis. This book was released on 2024-06-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 1398602515
Total Pages : 241 pages
Book Rating : 4.3/5 (986 download)
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.
