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Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131785157
Total Pages : 291 pages
Book Rating : 4.1/5 (317 download)
Download or read book Cases in Rural Marketing: An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Author : Pradeep Kashyap
Publisher : Dreamtech Press
ISBN 13 : 9788177225587
Total Pages : 384 pages
Book Rating : 4.2/5 (255 download)
Download or read book The Rural Marketing Book (Text & Practice) (With Cd) written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author : Dinesh Kumar
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386062765
Total Pages : 0 pages
Book Rating : 4.0/5 (627 download)
Download or read book Rural Marketing written by Dinesh Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Author : Jonathan Reuvid
Publisher : Kogan Page Publishers
ISBN 13 : 9780749440770
Total Pages : 278 pages
Book Rating : 4.4/5 (47 download)
Download or read book A Guide to Rural Business written by Jonathan Reuvid and published by Kogan Page Publishers. This book was released on 2003 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UK rural economy is worth billions of pounds and rural businesses are rapidly changing and diversifying. This is a guide to best business practice in a rural context which provides a clear analysis of opportunities for diversification.
Author : Sanal Kumar Velayudhan
Publisher : Taylor & Francis
ISBN 13 : 100383762X
Total Pages : 236 pages
Book Rating : 4.0/5 (38 download)
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author : Awadhesh Kumar Singh
Publisher : New Age International
ISBN 13 : 8122416837
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author : Pradeep Kashyap
Publisher : Pearson Education India
ISBN 13 : 9788131760352
Total Pages : 301 pages
Book Rating : 4.7/5 (63 download)
Download or read book Rural Marketing written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Derek R. Hall
Publisher : Channel View Publications
ISBN 13 : 9781845410117
Total Pages : 388 pages
Book Rating : 4.4/5 (11 download)
Download or read book Rural Tourism and Sustainable Business written by Derek R. Hall and published by Channel View Publications. This book was released on 2005-01-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
Author : Richard Sharpley
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)
Download or read book Rural Tourism written by Richard Sharpley and published by . This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive, stimulating and up-to-date analysis of the key issues involved in the planning and management of rural tourism.The book makes extensive use of case studies to illustrate the issues and problems discussed in the text. These include agrotourism in Cyprus, tourism development in Ireland, rural tourism in Utah, National Parks in Australia, marketing farm tourism in Austria and rural tourism in Romania.
Author : Kala, Devkant
Publisher : IGI Global
ISBN 13 : 1799813045
Total Pages : 354 pages
Book Rating : 4.7/5 (998 download)
Download or read book Global Opportunities and Challenges for Rural and Mountain Tourism written by Kala, Devkant and published by IGI Global. This book was released on 2020-01-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Author : Paul Hebinck
Publisher : Routledge
ISBN 13 : 1317753771
Total Pages : 229 pages
Book Rating : 4.3/5 (177 download)
Download or read book Rural Development and the Construction of New Markets written by Paul Hebinck and published by Routledge. This book was released on 2014-09-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly emerging markets. Rural Development and the Construction of New Markets analyses newly constructed markets as nested markets. Although they are specific market segments that are nested in the wider commodity markets for food, they have a different nature, different dynamics, a different redistribution of value added, different prices and different relations between producers and consumers. Nested markets embody distinction viz-a-viz the general markets in which they are embedded. A key aspect of nested markets is that these are constructed in and through social struggles, which in turn positions this book in relation to classic and new institutional economic analyses of markets. These markets emerge as steadily growing parts of the farmer populations are dedicating their time, energy and resources to the design and production of new goods and services that differ from conventional agricultural outputs. The speed and intensity with which this is taking place, and the products and services involved, vary considerably across the world. In large parts of the South, notably Africa, farmers are ‘structurally’ combining farming with other activities. By contrast, in Europe and large parts of Latin America farmers have taken steps to generate new products and services which exist alongside ongoing agricultural production. This book not only discusses the economic rationales and dynamics for these markets, but also their likely futures and the threats and opportunities they face.
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788177589764
Total Pages : 420 pages
Book Rating : 4.5/5 (897 download)
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lokuge, Sachithra
Publisher : IGI Global
ISBN 13 : 1799857654
Total Pages : 337 pages
Book Rating : 4.7/5 (998 download)
Download or read book Rural Entrepreneurship and Innovation in the Digital Era written by Lokuge, Sachithra and published by IGI Global. This book was released on 2020-11-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Author : Krsti?-Furundži?, Aleksandra
Publisher : IGI Global
ISBN 13 : 1522599347
Total Pages : 437 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism written by Krsti?-Furundži?, Aleksandra and published by IGI Global. This book was released on 2019-11-29 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cities continue to grow with advancing technologies, the spatial and temporal gaps between rural and urban areas are shrinking, thereby requiring the sectors to interact with each other. While the prospect is to develop each area without hampering the newfound synergy between them, there are still many barriers and concerns that hinder this inevitable urban-rural relationship. The Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism is a pivotal reference source that focuses on the applications and challenges of creating cooperation between urban and rural areas along various fields. While highlighting topics including suburbanization, weekend-residence zones, and homeostasis, this publication is ideally designed for architects, sector managers, region developers, urban planners, urban developers, construction managers, urban studies professionals, academicians, researchers, and students seeking current research on lessening the urban-rural gap in both global and local contexts.
Author : Bernard Lane
Publisher : Routledge
ISBN 13 : 1351620304
Total Pages : 343 pages
Book Rating : 4.3/5 (516 download)
Download or read book Rural Tourism written by Bernard Lane and published by Routledge. This book was released on 2018-10-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author : Micha? Sznajder
Publisher : CABI
ISBN 13 : 1845934822
Total Pages : 317 pages
Book Rating : 4.8/5 (459 download)
Download or read book Agritourism written by Micha? Sznajder and published by CABI. This book was released on 2009 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agritourism describes the activity of holiday-making in rural areas, specifically for those seeking a rural experience. Activities can include wine tours, outdoor sports, participation in the rural lifestyle and local community, enjoyment of the natural environment and the opportunity to enjoy truly locally produced food. Agritourism forms a significant proportion of the tourism sector, and its growth is set to continue in both developed and developing countries. The authors present the depth and variety of agritourism practiced around the world and cover all aspects of the economics and organization of agritourism. Topics discussed include agricultural economics, rural development, marketing, rural policy, different products and services available and the characteristics of agritourists.
