Routledge Handbook Of Wine And Tourism

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Routledge Handbook of Wine Tourism

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Routledge Handbook of Wine Tourism by : Saurabh Kumar Dixit

Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

Routledge Handbook of Wine and Tourism

Author : Saurabh Kumar Dixit
Publisher :
ISBN 13 : 9780367698645
Total Pages : 0 pages
Book Rating : 4.6/5 (986 download)

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Book Synopsis Routledge Handbook of Wine and Tourism by : Saurabh Kumar Dixit

Download or read book Routledge Handbook of Wine and Tourism written by Saurabh Kumar Dixit and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive "Routledge Handbook of Wine Tourism" text offers a thorough inquiry into both regular and emerging issues of wine tourism. Using a range of case studies and success stories from around the globe, the Handbook of Wine Tourism examines how the interplay of sustainable regional development and innovative experiential marketing can shape a destinations wine tourism potential. This handbook also explores emerging issues in wine tourism, including the impact that the Covid-19 pandemic has had on the industry, and how this can be reframed as an opportunity for new wine markets and experiences. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and encouraging dialogue across disciplinary boundaries"--

The Routledge Handbook of Wine and Culture

Author : Steve Charters
Publisher : Routledge
ISBN 13 : 1000533956
Total Pages : 615 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of Wine and Culture by : Steve Charters

Download or read book The Routledge Handbook of Wine and Culture written by Steve Charters and published by Routledge. This book was released on 2022-04-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

The Routledge Handbook of Gastronomic Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1351375946
Total Pages : 610 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Routledge Handbook of Gastronomic Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Gastronomic Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2019-02-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 618 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Wine and Society

Author : Stephen Charters
Publisher : Routledge
ISBN 13 : 0750666358
Total Pages : 376 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Wine and Society by : Stephen Charters

Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Routledge Handbook of the Tourist Experience

Author : Richard Sharpley
Publisher : Routledge
ISBN 13 : 1000462242
Total Pages : 663 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of the Tourist Experience by : Richard Sharpley

Download or read book Routledge Handbook of the Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2021-11-17 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Handbook of the Tourist Experience offers a comprehensive synthesis of contemporary research on the tourist experience. It draws together multidisciplinary perspectives from leading tourism scholars to explore emergent tourist behaviours and motivations. This handbook provides up-to-date, critical discussions of established and emergent themes and issues related to the tourist experience from a primarily socio-cultural perspective. It opens with a detailed introduction which lays down the framework used to examine the dynamic parameters of the tourist experience. Organised into five thematic sections, chapters seek to build and enhance knowledge and understanding of the significance and meaning of diverse elements of the tourist experience. Section 1 conceptualises and understands the tourist experience through an exploration of conventional themes such as tourism as authentic and spiritual experience, as well as emerging themes such as tourism as an embodied experience. Section 2 investigates the new, developing tourist demands and motivations, and a growing interest in the travel career. Section 3 considers the significance, motives, practices and experiences of different types of tourists and their roles such as the tourist as photographer. Section 4 discusses the relevance of ‘place’ to the tourist experience by exploring the relationship between tourism and place. The last section, Section 5, scrutinises the role of the tourist in creating their experiences through themes such as ‘transformations in the tourist role’ from passive receiver of experiences to co-creator of experiences, and ‘external mediators in creating tourist experiences'. This handbook is the first to fill a notable gap in the tourism literature and collate within a single volume critical insights into the diverse elements of the tourist experience today. It will be of key interest to academics and students across the fields of tourism, hospitality management, geography, marketing and consumer behaviour.

The Routledge Handbook of Hospitality Studies

Author : Conrad Lashley
Publisher : Routledge
ISBN 13 : 1317395662
Total Pages : 672 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Hospitality Studies by : Conrad Lashley

Download or read book The Routledge Handbook of Hospitality Studies written by Conrad Lashley and published by Routledge. This book was released on 2016-11-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a growing interest in the study of hospitality as a social phenomenon. This interest has tended to arrive from two communities. The first comprises hospitality academics interested in exploring the wider meanings of hospitality as a way of better understanding guest and host relations and its implications for commercial settings. The second comprises social scientists using hosts and guests as a metaphor for understanding the relationship between host communities and guests as people from outside the community – migrants, asylum seekers and illegal immigrants. The Routledge Handbook of Hospitality Studies encourages both the study of hospitality as a human phenomenon and the study for hospitality as an industrial activity embracing the service of food, drink and accommodation. Developed from specifically commissioned original contributions from recognised authors in the field, it is the most up-to-date and definitive resource on the subject. The volume is divided into four parts: the first looks at ways of seeing hospitality from an array of social science disciplines; the second highlights the experiences of hospitality from different guest perspectives; the third explores the need to be hospitable through various time periods and social structures, and across the globe; while the final section deals with the notions of sustainability and hospitality. This handbook is interdisciplinary in coverage and is also international in scope through authorship and content. The ‘state-of-the-art’ orientation of the book is achieved through a critical view of current debates and controversies in the field as well as future research issues and trends. It is designed to be a benchmark for any future assessment of the field and its development. This handbook offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. It will be an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. Chapters: Chapter 4 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Wine Tourism Around the World

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348727
Total Pages : 367 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Wine Tourism Around the World by : C. Michael Hall

Download or read book Wine Tourism Around the World written by C. Michael Hall and published by Routledge. This book was released on 2009-11-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.

The Routledge Handbook of Festivals

Author : Judith Mair
Publisher : Routledge
ISBN 13 : 1351736752
Total Pages : 428 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Routledge Handbook of Festivals by : Judith Mair

Download or read book The Routledge Handbook of Festivals written by Judith Mair and published by Routledge. This book was released on 2018-09-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.

Routledge Handbook of the Tourist Experience

Author : Richard Sharpley
Publisher : Routledge
ISBN 13 : 1000462242
Total Pages : 663 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of the Tourist Experience by : Richard Sharpley

Routledge Handbook of Food in Asia

Author : Cecilia Leong-Salobir
Publisher : Routledge
ISBN 13 : 1317209370
Total Pages : 467 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Routledge Handbook of Food in Asia by : Cecilia Leong-Salobir

Download or read book Routledge Handbook of Food in Asia written by Cecilia Leong-Salobir and published by Routledge. This book was released on 2019-02-25 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throwing new light on how colonisation and globalization have affected the food practices of different communities in Asia, the Routledge Handbook of Food in Asia explores the changes and variations in the region’s dishes, meals and ways of eating. By demonstrating the different methodologies and theoretical approaches employed by scholars, the contributions discuss everyday food practices in Asian cultures and provide a fascinating coverage of less common phenomenon, such as the practice of wood eating and the evolution of pufferfish eating in Japan. In doing so, the handbook not only covers a wide geographical area, including Japan, Indonesia, Vietnam, Singapore, India, China, South Korea and Malaysia, but also examines the Asian diasporic communities in Canada, the United States and Australia through five key themes: Food, Identity and Diasporic Communities Food Rites and Rituals Food and the Media Food and Health Food and State Matters. Interdisciplinary in nature, this handbook is a useful reference guide for students and scholars of anthropology, sociology and world history, in addition to food history, cultural studies and Asian studies in general.

Small Firms in Tourism

Author : Rhodri Thomas
Publisher : Routledge
ISBN 13 : 1136366164
Total Pages : 336 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Small Firms in Tourism by : Rhodri Thomas

Download or read book Small Firms in Tourism written by Rhodri Thomas and published by Routledge. This book was released on 2013-06-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.

Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000933237
Total Pages : 717 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand by : Alastair M. Morrison

Download or read book Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-09-25 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage.

Wine, Food, and Tourism Marketing

Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 194 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Wine, Food, and Tourism Marketing by : C Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 042951574X
Total Pages : 655 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-06-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Wine and Identity

Author : Matt Harvey
Publisher : Routledge
ISBN 13 : 1135079749
Total Pages : 285 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Wine and Identity by : Matt Harvey

Download or read book Wine and Identity written by Matt Harvey and published by Routledge. This book was released on 2014-01-10 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.