Role Of Language And Corporate Communication In Greater China

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Role of Language and Corporate Communication in Greater China

Author : Patrick P.K. Ng
Publisher : Springer
ISBN 13 : 3662468816
Total Pages : 258 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Role of Language and Corporate Communication in Greater China by : Patrick P.K. Ng

Download or read book Role of Language and Corporate Communication in Greater China written by Patrick P.K. Ng and published by Springer. This book was released on 2015-05-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Author : Wei Feng
Publisher : Springer
ISBN 13 : 9811044694
Total Pages : 152 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by : Wei Feng

Download or read book Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo written by Wei Feng and published by Springer. This book was released on 2017-06-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO

Author : MINFEN LIN
Publisher : American Academic Press
ISBN 13 : 1631816764
Total Pages : 185 pages
Book Rating : 4.6/5 (318 download)

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Book Synopsis DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO by : MINFEN LIN

Download or read book DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO written by MINFEN LIN and published by American Academic Press. This book was released on 2020-05-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weibo, a hybrid of Twitter and Facebook, a popular microblogging service platform originated from China, has become one of the leading SNSs in Greater China Region. It features huge numbers of active users as well as verified high-profiled celebrity users and corporate users. Incorporating the insights from socio-psychology field to build an integrated framework of analysis for describing and explaining the processes and products of online identity construction by Chinese celebrities, the book represents an attempt to investigates how Chinese celebrities discursively construct their personal and social identities on Sina Weibo. The book can serve as a reference to the research on identity construction with its significant insights regarding the multi-faceted nature and relational dynamics of identity construction on social media and the uncovering of linguistic acts and features constituting relational identity. In addition, the insights from the study could be a reference to provide practical implications for personal branding and personal rapport management in the new Web 2.0 era.

Public Relations Theory

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 111937314X
Total Pages : 320 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-01-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Communicating Corporate Social Responsibility in the Digital Era

Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1317150635
Total Pages : 474 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Political Communications in Greater China

Author : Gary D. Rawnsley
Publisher : Routledge
ISBN 13 : 1135786747
Total Pages : 352 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Political Communications in Greater China by : Gary D. Rawnsley

Download or read book Political Communications in Greater China written by Gary D. Rawnsley and published by Routledge. This book was released on 2003-12-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the role played by political communications, including media of all kinds - journalism, television, and film - in defining and shaping identity in Greater China; China, Hong Kong, Taiwan and overseas Chinese. In the context of increasing cross-border interactions of people, investment and commercial products between the component parts of greater China, the book explores the idea that identity, rather than nation-states or political entities, may be the key factor in achieving further integration in Greater China. The book focuses on the ways in which identity is communicated, and shows how communication of identity within and between the component parts of greater China plays a central role in bringing about integration.

Discourse, Politics and Women as Global Leaders

Author : John Wilson
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267979
Total Pages : 360 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Discourse, Politics and Women as Global Leaders by : John Wilson

Download or read book Discourse, Politics and Women as Global Leaders written by John Wilson and published by John Benjamins Publishing Company. This book was released on 2015-10-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse, Politics and Women as Global Leaders focuses on the discourse practices of women in global political leadership. It provides a series of discursive studies of women in positions of political leadership. ‘Political leadership’ is defined as achieving a senior position within a political organization and will often indicate a senior role in government or opposition. The volume draws on a diverse collection of studies from across the globe, reflecting a variety of cultures and distinct polities. The primary aim is to consider in what way(s) discursive practice underpins, reflects, or is appropriated in terms of women’s political success and achievements within politics. The chapters employ differing theoretical approaches all bound by the discursive insights they provide, and in terms of their contribution to understanding the role of language and discourse in the construction of gendered identities within political contexts.

Higher Education and Hope

Author : Paul Gibbs
Publisher : Springer
ISBN 13 : 3030135667
Total Pages : 306 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Higher Education and Hope by : Paul Gibbs

Download or read book Higher Education and Hope written by Paul Gibbs and published by Springer. This book was released on 2019-04-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, the landscape of Higher Education is increasingly shaped by discourses of employability, rankings, and student satisfaction. Under these conditions, the role of universities in preparing students for all facets of life, and to contribute to the public good, is reshaped in significant ways: ways which are often negative and pessimistic. This book raises important and pressing questions about the nature and role of universities as formative educational institutions, drawing together contributors from both Western and non-Western perspectives. While the editors and contributors critique the current situation, the chapters evince a more humane and compassionate framing of the work of and in universities, based on positive and valued relationships and notions of the good. Drawing together a wide range of theoretical and conceptual frameworks to illuminate the issues discussed, this volume changes the debate to one of hopefulness and inspiration about the role of higher education for the public good: ultimately looking towards a potentially exciting and rewarding future through which humanity and the planet can flourish.

English Language Education Across Greater China

Author : Anwei Feng
Publisher : Multilingual Matters
ISBN 13 : 1847694969
Total Pages : 299 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis English Language Education Across Greater China by : Anwei Feng

Download or read book English Language Education Across Greater China written by Anwei Feng and published by Multilingual Matters. This book was released on 2011-02-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to offer a comprehensive and, at the same time, in-depth examination of the spread of English and English language education across Greater China. It consists of two parts. Part 1 presents rich sociolinguistic data for easy comparisons between mainland China, Singapore, Taiwan, Hong Kong, and Macao, while Part 2 explores in depth the phenomena inside mainland China to provide contrastive analysis of English language use and education in economically booming areas such as Shanghai and Guangdong and underdeveloped regions like Xinjiang and Yunnan. With the descriptive, comparative and analytical accounts of different territories ranging from nation-states to small villages in remote areas, theories on the spread of English, second/third language acquisition and identity are challenged with new concepts proposed and established.

Intercultural Communication in Asia: Education, Language and Values

Author : Andy Curtis
Publisher : Springer
ISBN 13 : 3319699954
Total Pages : 280 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Intercultural Communication in Asia: Education, Language and Values by : Andy Curtis

Download or read book Intercultural Communication in Asia: Education, Language and Values written by Andy Curtis and published by Springer. This book was released on 2018-04-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents in-depth studies on leading themes in education policy and intercultural communication in contemporary Asia, covering empirical as well as theoretical approaches, and offering both an in-depth investigation of their implications, and a synthesis of areas where these topics cohere and point to advances in description, analysis and theory, policy and applications. The studies address key questions that are essential to the future of education in an Asia where intercultural communication is ever more important with the rise of the ASEAN Economic Community and other international initiatives. These questions include the properties of the increasing globalisation of communication and how it plays out in Asia, especially but not exclusively with reference to English, and how we can place intercultural communication in this context, as well as studies that highlight intercultural communication and its underlying value systems and ideologies in Asia.

Mobile Communication and Greater China

Author : Rodney Wai-chi Chu
Publisher : Routledge
ISBN 13 : 1136325034
Total Pages : 250 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Mobile Communication and Greater China by : Rodney Wai-chi Chu

Download or read book Mobile Communication and Greater China written by Rodney Wai-chi Chu and published by Routledge. This book was released on 2012-05-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume is the first book-length study focusing entirely on mobile phone use in China. Drawing on examples from a wide range of contemporary situations in China and beyond, the contributors argue that the mobile phone is in fact an important means by which one can understand a rapidly changing China, and the developing culture of mobile phone usage reflects both the cultural norms and struggle of the people. Through a theoretical comparison of usage in the West and in China, the editors assert the uniqueness of China’s experience, highlighting that Chinese society is being exposed simultaneously to a rapid process of industrialization and cyberization. The contributors maintain that such density of experience under a compressed period combined with a thick cultural heritage and a country still under a dictating rule provides a unique situation and offers deep insights into Chinese culture in general. This work will be of great interest to all students and scholars of Asian communication studies, ICT and Chinese culture and society.

Opera in Translation

Author : Adriana Şerban
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027260788
Total Pages : 379 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Opera in Translation by : Adriana Şerban

Download or read book Opera in Translation written by Adriana Şerban and published by John Benjamins Publishing Company. This book was released on 2020-10-15 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume covers aspects of opera translation within the Western world and in Asia, as well as some of opera’s many travels between continents, countries, languages and cultures—and also between genres and media. The concept of ‘adaptation’ is a thread running through the sixteen contributions, which encompass a variety of composers, operas, periods and national traditions. Sung translation, libretto translation, surtitling, subtitling are discussed from a range of theoretical and methodological perspectives. Exploration of aspects such as the relationship between language and music, multimodality, intertextuality, cultural and linguistic transfer, multilingualism, humour, identity and stereotype, political ideology, the translator’s voice and the role of the audience is driven by a shared motivation: a love of opera and of the beauty it has never ceased to provide through the centuries, and admiration for the people who write, compose, perform, direct, translate, or otherwise contribute to making the joy of opera a part of our lives.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Globally with Information Technology

Author : Sherif Kamel
Publisher : IGI Global
ISBN 13 : 9781931777421
Total Pages : 322 pages
Book Rating : 4.7/5 (774 download)

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Book Synopsis Managing Globally with Information Technology by : Sherif Kamel

Download or read book Managing Globally with Information Technology written by Sherif Kamel and published by IGI Global. This book was released on 2003-01-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the world economy becomes more interdependent and competition more global, the information technology management challenges of enabling the global marketplace must be met with innovative solutions. Covering both technological barriers and managerial challenges, this discussion includes international issues such as managerial experiences in Brazilian hotels, competition in the Asian automotive industry, e-business in Thailand, and job security in Egypt. A business-model handbook for the challenges faced by developing nations is also provided."

Media and Communication in the Chinese Diaspora

Author : Wanning Sun
Publisher : Routledge
ISBN 13 : 1317509471
Total Pages : 230 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Media and Communication in the Chinese Diaspora by : Wanning Sun

Download or read book Media and Communication in the Chinese Diaspora written by Wanning Sun and published by Routledge. This book was released on 2015-09-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China has brought about a dramatic increase in the rate of migration from mainland China. At the same time, the Chinese government has embarked on a full-scale push for the internationalisation of Chinese media and culture. Media and communication have therefore become crucial factors in shaping the increasingly fraught politics of transnational Chinese communities. This book explores the changing nature of these communities, and reveals their dynamic and complex relationship to the media in a range of countries worldwide. Overall, the book highlights a number of ways in which China’s "going global" policy interacts with other factors in significantly reshaping the content and contours of the diasporic Chinese media landscape. In doing so, this book constitutes a major rethinking of Chinese transnationalism in the twenty-first century.

Corporate Communication through Social Media

Author : Asha Kaul
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386446190
Total Pages : 0 pages
Book Rating : 4.4/5 (461 download)

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Book Synopsis Corporate Communication through Social Media by : Asha Kaul

Download or read book Corporate Communication through Social Media written by Asha Kaul and published by SAGE Publications Pvt. Limited. This book was released on 2017-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application

Communication Convergence in Contemporary China

Author : Patrick Shaou-Whea Dodge
Publisher : MSU Press
ISBN 13 : 1628954116
Total Pages : 248 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Communication Convergence in Contemporary China by : Patrick Shaou-Whea Dodge

Download or read book Communication Convergence in Contemporary China written by Patrick Shaou-Whea Dodge and published by MSU Press. This book was released on 2020-11-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a speech opening the nineteenth Chinese Communist Party Congress meeting in October 2017, President Xi Jinping spoke of a “New Era” characterized by new types of communication convergence between the government, Party, and state media. His speech signaled that the role of the media is now more important than ever in cultivating the Party’s image at home and disseminating it abroad. Indeed, communication technologies, people, and platforms are converging in new ways around the world, not just in China. This process raises important questions about information flows, control, and regulation that directly affect the future of US–China relations. Just a year before Xi proclaimed the New Era, scholars had convened in Beijing at a conference cohosted by the Communication University of China and the US-based National Communication Association to address these questions. How do China and the United States envision each other, and how do our interlinked imaginaries create both opportunities for and obstacles to greater understanding and strengthened relations? Would the convergence of new media technologies, Party control, and emerging notions of netizenship in China lead to a new age of opening and reform, greater Party domination, or perhaps some new and intriguing combination of repression and freedom? Communication Convergence in Contemporary China presents international perspectives on US–China relations in this New Era with case studies that offer readers informative snapshots of how these relations are changing on the ground, in the lived realities of our daily communication habits.