ROI Basics, 2nd Edition

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1950496384
Total Pages : 254 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis ROI Basics, 2nd Edition by : Patricia Pulliam Phillips

Download or read book ROI Basics, 2nd Edition written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2019-10-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

Measuring ROI in Learning & Development

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1607287854
Total Pages : 355 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Measuring ROI in Learning & Development by : Patricia Pulliam Phillips

Download or read book Measuring ROI in Learning & Development written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2011-12-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you accurately and effectively measure return on investment (ROI) in training and performance improvement? Measuring ROI in Learning & Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world. Measuring ROI in Learning & Development provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs. Specific topics covered include: examination of selected case studies, many of which employ the ROI Methodology definition and discussion of the ROI Methodology, and suggestions on how to best implement it exploration of best practices in measurement and evaluation of ROI discussion of various ROI data collection plans coverage of data analysis strategies and program assessment protocols analysis of program costs. Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.

Return on Investment (ROI) Basics

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Author :
Publisher : ASTD Training Basics
ISBN 13 : 9781562864064
Total Pages : 0 pages
Book Rating : 4.8/5 (64 download)

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Book Synopsis Return on Investment (ROI) Basics by : Patricia Pulliam Phillips

Download or read book Return on Investment (ROI) Basics written by Patricia Pulliam Phillips and published by ASTD Training Basics. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to provide the baseline understanding of return on investment (ROI) to both novice and experienced learning and performance practitioners. This book walks the reader through ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI.

Return on Investment (ROI) Basics

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1607284766
Total Pages : 201 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Return on Investment (ROI) Basics by : Patricia Pulliam Phillips

Download or read book Return on Investment (ROI) Basics written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2023-06-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Investment (ROI) Basics provides a baseline exploration of ROI for both novice and experienced WLP practitioners. Additionally, it includes a review of two essential, often overlooked, steps in the ROI process: communicating results and integrating ROI into an organizations learning programs.

Return On Investment Basics (roi)

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Author :
Publisher :
ISBN 13 : 9788131515259
Total Pages : pages
Book Rating : 4.5/5 (152 download)

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Book Synopsis Return On Investment Basics (roi) by : Phillips

Download or read book Return On Investment Basics (roi) written by Phillips and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Job Aids Basics, 2nd Edition

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1562866826
Total Pages : 342 pages
Book Rating : 4.5/5 (628 download)

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Book Synopsis Job Aids Basics, 2nd Edition by : Joe Willmore

Download or read book Job Aids Basics, 2nd Edition written by Joe Willmore and published by Association for Talent Development. This book was released on 2018-09-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simple, Effective Approach to Attaining Learning and Performance Results Job aids are often the most practical way to get quick performance improvement, particularly in time-pressured, resource-constrained situations. Not sure where to begin, or even if a job aid is the right choice? Job Aids Basics will teach you everything you need to know about selecting, creating, and using job aids. In this revised second edition, author Joe Willmore has included new examples of how to use job aids, as well as a new chapter on creating job aids for mobile devices. This is in addition to his step-by-step guide to determining the right job aid format for any situation, developing it using proven best practices, and implementing it in a way that ensures people will actually use it on the job. Willmore also gives you an evaluation process to determine if the job aid accomplished the business objectives you set out to meet. Each chapter contains insightful tips and tricks to help you avoid common mistakes people make when designing a job aid. There are also exercises at the end of every chapter so you can practice what you’ve learned. And as with all books in ATD’s Training Basics series, icons will alert you to essential concepts and definitions. Go from novice job aid designer to expert by adding this crucial resource to your training toolkit.

Digital Marketing Fundamentals

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Author :
Publisher : Routledge
ISBN 13 : 1000035328
Total Pages : 809 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser

Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Performance Basics, 2nd Edition

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Publisher : Association for Talent Development
ISBN 13 : 1607281066
Total Pages : 318 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Performance Basics, 2nd Edition by : Joe Willmore

Download or read book Performance Basics, 2nd Edition written by Joe Willmore and published by Association for Talent Development. This book was released on 2016-05-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding performance improvement is imperative. Have you noticed the trend toward performance in your profession? It’s happening around the world. With organizations placing greater emphasis on results and accountability, having knowledge of performance is critical. In the revised second edition of Performance Basics learning strategist Joe Willmore guides you through human performance improvement—or HPI—and delves into major changes in performance analysis. See the Performance DNA process you know from ATD’s Human Performance Improvement program at work and discover why focusing on performance improvement is so important to organizational success. How do I conduct a front-end analysis? When should I focus on accomplishments? What is the importance of root cause analysis? And when do I administer formative, summative, and ROI analyses? If you’re grappling with any of these questions, you’ll find answers and step-by-step guidance inside. Get the results you need to generate organizational improvement and ensure you’re ready for your foray into performance consulting. You’ll find this book to be a useful tool. About the Series ATD’s Training Basics series offers techniques, examples, and exercises that help you perfect your skills and apply them on the job. Every title is designed to be a quick, concise crash course on a crucial training topic and features instruction for practical day-to-day application.

Evaluation Basics, 2nd Edition

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1607281058
Total Pages : 227 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Evaluation Basics, 2nd Edition by : Donald V. McCain

Download or read book Evaluation Basics, 2nd Edition written by Donald V. McCain and published by Association for Talent Development. This book was released on 2016-06-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your training: Do they love it or live it? How do training professionals show the impact their programs are making? Positive feedback only goes so far in confirming success. And entertainment value, while important, isn't the truest measure of your effectiveness. To find out whether your participants are applying what they’ve learned on the job, you need a good evaluation strategy—one that connects evaluation to performance, program design, and bottom-line value. Each chapter of Evaluation Basics focuses on a critical aspect of developing and implementing an evaluation plan for a face-to-face or virtual training program. You’ll not only learn about the methods and instruments you can use to determine the value of your program, but you’ll also get help effectively communicating results. Part of ATD’s Training Basics series, the second edition of Evaluation Basics offers practical examples, worksheets, and new case studies to further your understanding.

ROI Fundamentals

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787987166
Total Pages : 186 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis ROI Fundamentals by : Patricia Pulliam Phillips

Download or read book ROI Fundamentals written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2008-02-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.

Needs Assessment Basics, 2nd Edition

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1562865692
Total Pages : 302 pages
Book Rating : 4.5/5 (628 download)

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Book Synopsis Needs Assessment Basics, 2nd Edition by : Beth McGoldrick

Download or read book Needs Assessment Basics, 2nd Edition written by Beth McGoldrick and published by Association for Talent Development. This book was released on 2016-09-20 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go from order-taker to valued performance consultant. You may be pressured to give an immediate “yes” to a training request. Resist. Instead, start playing an essential role in driving your organization forward by using needs assessment to target your training programs to support critical business goals. Organizations need staff to be efficient and effective. That calls for training programs that get to the core of performance issues. A needs assessment ensures that you understand the root of problems like knowledge gaps, performance issues, and product quality and gives you the tools to resolve them. This second edition of Needs Assessment Basics starts with the initial training request and guides you all the way through data collection and making training recommendations. A progressive case study illustrates the seven phases of a needs assessment plan to reinforce each chapter’s content. Part of ATD’s Training Basics series, Needs Assessment Basics will help you develop a foundation that will ensure the training programs you design and deliver will help the organization succeed.

Social Media ROI

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Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Evaluation Basics

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Author :
Publisher : American Society for Training and Development
ISBN 13 : 9781562863739
Total Pages : 0 pages
Book Rating : 4.8/5 (637 download)

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Book Synopsis Evaluation Basics by : Donald V. McCain

Download or read book Evaluation Basics written by Donald V. McCain and published by American Society for Training and Development. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation Basics is the perfect tool for individuals wishing to build or enhance practical training evaluation skills from frontline trainers and designers of training to subject matter experts who occasionally function as a trainer. The four carefully constructed chapters on each of Kirkpatrick's classic four levels of evaluation offer you a clear path to success. Plus, you will find two invaluable chapters on how biases creep into all levels of evaluation and a chapter on how to communicate evaluation results effectively. Practical examples, worksheets, checklists, tips, and notes are included throughout the book.

Measuring Return on Investment

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Author :
Publisher : ASTD
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Measuring Return on Investment by : Jack J. Phillips

Download or read book Measuring Return on Investment written by Jack J. Phillips and published by ASTD. This book was released on 1994 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents numerous case studies on how to prove the dollar-for-dollar ROI and worth of training and development programs.

Marketing: The Basics (second Edition)

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Author :
Publisher : Routledge
ISBN 13 : 1135225915
Total Pages : 246 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Marketing: The Basics (second Edition) by : Karl Moore

Download or read book Marketing: The Basics (second Edition) written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

ATD's Handbook for Talent Development and Training in Healthcare

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1952157579
Total Pages : 945 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis ATD's Handbook for Talent Development and Training in Healthcare by : Jacqueline Burandt

Download or read book ATD's Handbook for Talent Development and Training in Healthcare written by Jacqueline Burandt and published by Association for Talent Development. This book was released on 2021-11-16 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Guide for Success in Talent Development and Healthcare Within every corner of a healthcare system reside talent development and training initiatives and thus the need for talent development (TD) professionals and expertise. The ATD Talent Development and Training in Healthcare Handbook addresses the many opportunities and complex TD professionals face in the growing and rapidly changing healthcare space. Effective talent development is the thread that weaves through an entire healthcare organization to ensure it is up to standard with latest practices in treating patients while providing a safe and engaging environment for staff. Whether you are new to the field, a clinician new TD, or a seasoned TD professional in need of solutions and best practices, you can turn to this evergreen resource whenever you need tried-and-true advice. TD professionals have the unique role of tying together organizational and employee advancement in healthcare systems—and likewise, this handbook dives into areas for both business and professional evolution. It covers six key themes across 26 chapters: Learning and Development Basics Organizational Development Employee Development Business Acumen for the Health System Digital Transformation and Literacy Patient-Centric Care Written by 25 fellow healthcare practitioners with extensive experience in the field—from nurses, physicians, and administrators to instructional designers, chief learning officers, technology experts, and leaders across the industry—this book will help you maximize the impact of your work and improve your abilities to deliver the best care possible to your patients.

ROI in Action Casebook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787987174
Total Pages : 400 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis ROI in Action Casebook by : Patricia Pulliam Phillips

Download or read book ROI in Action Casebook written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2008-03-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips?s six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.