Roadmap To Freedom A Small Business Owners Guide To Connecting People To A Core Message

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Roadmap to Freedom: A Small Business Owner’s Guide to Connecting People to a Core Message

Author : Chris McIntyre
Publisher : Entrepreneur Press
ISBN 13 : 1599184931
Total Pages : 220 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Roadmap to Freedom: A Small Business Owner’s Guide to Connecting People to a Core Message by : Chris McIntyre

Download or read book Roadmap to Freedom: A Small Business Owner’s Guide to Connecting People to a Core Message written by Chris McIntyre and published by Entrepreneur Press. This book was released on 2012-10-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering a tactical plan, complete with both downloadable and online support, Chris McIntyre rescues small business owners trapped in potholes littering the road to success, and provides a helping hand to freedom. Uniquely prepared to create and deliver their product or service, small business owners are far less equipped to effectively lead, let alone develop, their team. Their internal systems and processes are often informal and incomplete, limiting their freedom and their business growth. McIntyre provides a step-by-step, customizable solution to overcome this roadblock. Coached by McIntyre, leaders learn to craft the right team, create a consistent core message that enables the brand, and then, connect the two. Business owners are given a rock-solid process for attracting and keeping superstars, and dropping nightmares. They learn how to get their core message out of their head and into the heads of their superstar team. Supported by McIntyre, organizational leaders will define their core mission, and develop a distinct, systematic formula that enables their team to accomplish it. Leaders are aided with a thorough checklist to guide implementation, giving them everything they need for consistent performance from their team and ongoing success.

The Roadmap to Freedom

Author : Chris McIntyre
Publisher : Entrepreneur Press
ISBN 13 : 1613082428
Total Pages : 220 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Roadmap to Freedom by : Chris McIntyre

Download or read book The Roadmap to Freedom written by Chris McIntyre and published by Entrepreneur Press. This book was released on 2012-11-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering a tactical plan, complete with both downloadable and online support, Chris McIntyre rescues small business owners trapped in potholes littering the road to success, and provides a helping hand to freedom. Uniquely prepared to create and deliver their product or service, small business owners are far less equipped to effectively lead, let alone develop, their team. Their internal systems and processes are often informal and incomplete, limiting their freedom and their business growth. McIntyre provides a step-by-step, customizable solution to overcome this roadblock. Coached by McIntyre, leaders learn to craft the right team, create a consistent core message that enables the brand, and then, connect the two. Business owners are given a rock-solid process for attracting and keeping superstars, and dropping nightmares. They learn how to get their core message out of their head and into the heads of their superstar team. Supported by McIntyre, organizational leaders will define their core mission, and develop a distinct, systematic formula that enables their team to accomplish it. Leaders are aided with a thorough checklist to guide implementation, giving them everything they need for consistent performance from their team and ongoing success.

The Common Path to Uncommon Success

Author : John Lee Dumas
Publisher : HarperCollins Leadership
ISBN 13 : 1400221102
Total Pages : 272 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Common Path to Uncommon Success by : John Lee Dumas

Download or read book The Common Path to Uncommon Success written by John Lee Dumas and published by HarperCollins Leadership. This book was released on 2021-03-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success! Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how. The Common Path to Uncommon Success will: Reveal the critical steps successful entrepreneurs take to achieve uncommon success. Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment. Ensure you avoid the pitfalls that have tripped up countless entrepreneurs. Provide a “Well of Knowledge” section for you to tap into anytime you're in need of inspiration or motivation! JLD’s 17-step guide will help you accomplish your #1 goal in life by showing you how to properly focus on your vision of success until it becomes your reality. Hard work and persistence are only two of the ingredients. This book is the third.

Freelance to Freedom

Author : Vincent Pugliese
Publisher : Morgan James Publishing
ISBN 13 : 1683504577
Total Pages : 239 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis Freelance to Freedom by : Vincent Pugliese

Download or read book Freelance to Freedom written by Vincent Pugliese and published by Morgan James Publishing. This book was released on 2017-11-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vincent and his wife were stuck in dead end newspaper photography jobs, in debt, stressed, with a baby on the way while making $15 an hour. After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

The Entrepreneur's Roadmap

Author : New York Stock Exchange
Publisher :
ISBN 13 : 9780996498227
Total Pages : pages
Book Rating : 4.4/5 (982 download)

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Book Synopsis The Entrepreneur's Roadmap by : New York Stock Exchange

Download or read book The Entrepreneur's Roadmap written by New York Stock Exchange and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur's guide for starting and growing a business to a public listing

Ultimate Guide to Local Business Marketing

Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Virtual Freedom

Author : Chris C. Ducker
Publisher : BenBella Books, Inc.
ISBN 13 : 1939529751
Total Pages : 296 pages
Book Rating : 4.9/5 (395 download)

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Book Synopsis Virtual Freedom by : Chris C. Ducker

Download or read book Virtual Freedom written by Chris C. Ducker and published by BenBella Books, Inc.. This book was released on 2014-04-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs often suffer from "superhero syndrome"—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business—it's just too much for one person to handle. But outsourcing expert and "Virtual CEO," Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

A Basic Guide to Exporting

Author : Jason Katzman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1616081112
Total Pages : 397 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis A Basic Guide to Exporting by : Jason Katzman

Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

The Startup of You (Revised and Updated)

Author : Reid Hoffman
Publisher : Crown Currency
ISBN 13 : 0307888924
Total Pages : 274 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Startup of You (Revised and Updated) by : Reid Hoffman

Download or read book The Startup of You (Revised and Updated) written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

Nanovation

Author : Kevin Freiberg
Publisher : HarperCollins Leadership
ISBN 13 : 1595554432
Total Pages : 561 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Nanovation by : Kevin Freiberg

Download or read book Nanovation written by Kevin Freiberg and published by HarperCollins Leadership. This book was released on 2012-07-23 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.

The Book of (More) Delights

Author : Ross Gay
Publisher : Algonquin Books
ISBN 13 : 1643755471
Total Pages : 250 pages
Book Rating : 4.6/5 (437 download)

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Book Synopsis The Book of (More) Delights by : Ross Gay

Download or read book The Book of (More) Delights written by Ross Gay and published by Algonquin Books. This book was released on 2023-09-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author of The Book of Delights and award-winning poet, a book of lyrical mini-essays celebrating the everyday that will inspire readers to rediscover the joys in the world around us. In Ross Gay’s new collection of small, daily wonders, again written over the course of a year, one of America’s most original voices continues his ongoing investigation of delight. For Gay, what delights us is what connects us, what gives us meaning, from the joy of hearing a nostalgic song blasting from a passing car to the pleasure of refusing the “nefarious” scannable QR code menus, from the tiny dog he fell hard for to his mother baking a dozen kinds of cookies for her grandchildren. As always, Gay revels in the natural world—sweet potatoes being harvested, a hummingbird carousing in the beebalm, a sunflower growing out of a wall around the cemetery, the shared bounty from a neighbor’s fig tree—and the trillion mysterious ways this glorious earth delights us. The Book of (More) Delights is a volume to savor and share.

The High-Five Effect

Author : Matt Ward
Publisher : Breakthrough Champion
ISBN 13 : 9781732651630
Total Pages : 184 pages
Book Rating : 4.6/5 (516 download)

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Book Synopsis The High-Five Effect by : Matt Ward

Download or read book The High-Five Effect written by Matt Ward and published by Breakthrough Champion. This book was released on 2021-10-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more money, more time, and more freedom? We all do, but those achievements aren't enough if joy doesn't accompany them. In The High-Five Effect, long-time business owner and business consultant Matt Ward shares the components that will bring you so much joy in your business that you'll want to high-five your clients. Achieving that joy boils down to finding the right clients and focusing on what you're good at, while saying no to the wrong clients and projects. Matt Ward will teach you how to assess your business to determine where you currently are, and then teach you how to strengthen and grow it in ways that will bring you joy. In these pages, you will learn how to: -Find and do business with clients who bring you joy -Identify clients you don't want before they hire you -Develop powerful, long-term relationships -Learn your value and not let others underestimate it -Strengthen your business so you can enjoy more money, time, and freedom Jam-packed with interviews from numerous successful business owners, The High-Five Effect is that rare book that has something new to say about the way we do business. It will reaffirm for you the dreams you had when you first started your business, before it became a struggle or grind, and it will help you to reinvigorate your business with overall work/life balance and satisfaction. Imagine your joy when you start high-fiving clients because you are mutually making each other's dreams come true!

The Referral Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101429518
Total Pages : 256 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Better Selling Through Storytelling

Author : John Livesay
Publisher : Morgan James Publishing
ISBN 13 : 1642793736
Total Pages : 123 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Better Selling Through Storytelling by : John Livesay

Download or read book Better Selling Through Storytelling written by John Livesay and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

The Millionaire Fastlane

Author : MJ DeMarco
Publisher : Viperion Publishing Corp
ISBN 13 : 0984358102
Total Pages : 337 pages
Book Rating : 4.9/5 (843 download)

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Book Synopsis The Millionaire Fastlane by : MJ DeMarco

Download or read book The Millionaire Fastlane written by MJ DeMarco and published by Viperion Publishing Corp. This book was released on 2011-01-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Get Your Business to Work!

Author : George Hedley
Publisher : ReadHowYouWant.com
ISBN 13 : 1459609506
Total Pages : 386 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Get Your Business to Work! by : George Hedley

Download or read book Get Your Business to Work! written by George Hedley and published by ReadHowYouWant.com. This book was released on 2011-01-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.