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Author : Gunnar Andrén
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (2 download)
Download or read book Rhetoric and Ideology in Advertising written by Gunnar Andrén and published by . This book was released on 1978 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gunnar Andrén
Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (463 download)
Download or read book Rhetoric and ideology in advertising written by Gunnar Andrén and published by . This book was released on 1978 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debra Dianne Wickstrom
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (398 download)
Download or read book Rhetoric and Ideology in Advertising written by Debra Dianne Wickstrom and published by . This book was released on 1998 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K?r, Serpil
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 345 pages
Book Rating : 4.7/5 (998 download)
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author : Gillian Dyer
Publisher : Routledge
ISBN 13 : 1134972334
Total Pages : 250 pages
Book Rating : 4.1/5 (349 download)
Download or read book Advertising as Communication written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Author : Edward F. McQuarrie
Publisher : Routledge
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by Routledge. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
Author : Gae Lyn Henderson
Publisher : SIU Press
ISBN 13 : 0809335077
Total Pages : 302 pages
Book Rating : 4.8/5 (93 download)
Download or read book Propaganda and Rhetoric in Democracy written by Gae Lyn Henderson and published by SIU Press. This book was released on 2016-10-20 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of propaganda’s uses in modern democracy highlights important theoretical questions about normative rhetorical practices. Is rhetoric ethically neutral? Is propaganda? How can facticity, accuracy, and truth be determined? Do any circumstances justify misrepresentation? Edited by Gae Lyn Henderson and M. J. Braun, Propaganda and Rhetoric in Democracy: History, Theory, Analysis advances our understanding of propaganda and rhetoric. Essays focus on historical figures—Edward Bernays, Jane Addams, Kenneth Burke, and Elizabeth Bowen—examining the development of the theory of propaganda during the rise of industrialism and the later changes of a mass-mediated society. Modeling a variety of approaches, case studies in the book consider contemporary propaganda and analyze the means and methods of propaganda production and distribution, including broadcast news, rumor production and globalized multimedia, political party manifestos, and university public relations. Propaganda and Rhetoric in Democracy offers new perspectives on the history of propaganda, explores how it has evolved during the twentieth and twenty-first centuries, and advances a much more nuanced understanding of what it means to call discourse propaganda.
Author :
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (913 download)
Download or read book An Ideological Analysis of Class Division and Advertising written by and published by . This book was released on 2015 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current state of class division in contemporary American society is problematic; therefore, it is critical to understand and analyze the multiple factors that can contribute to inequitable class division. One such factor is how society chooses to consume goods and services, and how media play a part in this decision. By analyzing a medium that is easily accessible, consumed, and used across America, such as magazines and their advertisements, I can review the probable, yet subtle, communication that is being passed from the medium's content to the consumers. Little research has been conducted in the field of rhetoric that visually analyzes advertisements and their ideological influence on personal values and economic standing. This thesis is an analysis of two magazines aimed at two opposite audiences: FORTUNE Magazine and People StyleWatch Magazine. Both magazines are produced by the same corporation, Time Inc. In this thesis, I will review literature on visual rhetoric, consumption, advertising, ideology theory, and Time, Inc. This review will set a foundation from which I can analyze how advertising perpetuates and extends class division. I will also discuss the limitations of my research that are due to the nature of a case study, such as only reviewing a small section of the advertisements in a magazine, only focusing on two publications, and only analyzing the advertisements at a single point in time. Further, I will discuss options to extend this research and findings, such as analyzing advertisements used in a different publishing house, analyzing various advertising media, analyzing magazines without advertisements, and conducting general research on magazines with a rhetorical lens. My findings show that the difference among magazines consumed by the varying economic demographics can contribute to the issues of class division due the ideological messages promoted in the advertisements, which is significant considering the extreme class division that is currently at a problematic state in America.
Author : Winfried Noth
Publisher : Indiana University Press
ISBN 13 : 9780253209597
Total Pages : 600 pages
Book Rating : 4.2/5 (95 download)
Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Author : Enrique Bigne
Publisher :
ISBN 13 : 9783658248796
Total Pages : 240 pages
Book Rating : 4.2/5 (487 download)
Download or read book Advances in Advertising Research X written by Enrique Bigne and published by . This book was released on 2019 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Author : Charles W. Kneupper
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.0/5 ( download)
Download or read book Rhetoric and Ideology written by Charles W. Kneupper and published by . This book was released on 1989 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Robert L Heath
Publisher : Routledge
ISBN 13 : 1135465010
Total Pages : 439 pages
Book Rating : 4.1/5 (354 download)
Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Author : Stephen Bygrave
Publisher : Routledge
ISBN 13 : 1134976186
Total Pages : 187 pages
Book Rating : 4.1/5 (349 download)
Download or read book Kenneth Burke written by Stephen Bygrave and published by Routledge. This book was released on 2012-09-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology. Stephen Bygrave explores the content of Burke's vast output of work, focusing especially on his preoccupation with the relation between language, ideology and action. By considering Burke as a reader and writer of narratives and systems, Bygrave examines the inadequacies of earlier readings of Burke and unfolds his thought within current debates in Anglo-American cultural theory. This is an excellent re-evaluation of Burke's thought and valuble introduction to the impressive range of his ideas.
Author : Oyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 1119265754
Total Pages : 726 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-05-10 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Author : Gary Thompson
Publisher : Allyn & Bacon
ISBN 13 : 9780205266449
Total Pages : 194 pages
Book Rating : 4.2/5 (664 download)
Download or read book Rhetoric Through Media written by Gary Thompson and published by Allyn & Bacon. This book was released on 1996-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enhances readers abilities to view the media critically and to write and think for academic purposes. This book devotes most of its chapters to activities basic to writing: making observations, looking for associations, analyzing and classifying texts, developing insights, gathering further information, and shaping what is written for particular audiences and purposes.
