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Author : Norman Ahumada Gallardo
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.F/5 ( download)
Download or read book Retorica de la comunicacion visual written by Norman Ahumada Gallardo and published by . This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Groupe M.
Publisher :
ISBN 13 : 9788437627243
Total Pages : 0 pages
Book Rating : 4.6/5 (272 download)
Download or read book Tratado del signo visual written by Groupe M. and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace tiempo se afirma que la imagen visual es un lenguaje. Este tratado intenta describir por primera vez la gramática general de ese lenguaje. Lejos de ser un esbozo teórico, está ilustrado con ejemplos tomados de todas las culturas del mundo, tanto del pasado como del presente, estudiando la posibilidad de que el lenguaje visual sea universal. El Groupe μ, que hace veinte años investigaba ya con éxito la hipótesis de una «Retórica general» aplicable a todos los lenguajes, es el autor de este cúmulo de reflexiones. Era necesario un equipo interdisciplinar para superar el provincianismo metodológico que separaba hasta hoy a semióticos y psicólogos, a especialistas en comunicación de masas, a los artistas y al gran público.
Author : Groupe Mu
Publisher : Catedra Ediciones
ISBN 13 : 9788437611907
Total Pages : 427 pages
Book Rating : 4.6/5 (119 download)
Download or read book Tratado del signo visual written by Groupe Mu and published by Catedra Ediciones. This book was released on 1993 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace tiempo se afirma que la imagen visual es un lenguaje. Este tratado intenta describir por primera vez la gramatica general de ese lenguaje. El Groupe p, que hace veinte anos investigaba ya con exito la hipotesis de una retorica general aplicable a todos los lenguajes, es el autor de este cumulo de reflexiones. Era necesario un equipo interdisciplinar para superar el provincianismo metodologico que separaba hasta hoy a semioticos y psicologos, a especialistas en comunicacion de masas, a los artistas y al gran publico.
Author : Farinha, Luís
Publisher : IGI Global
ISBN 13 : 1799836304
Total Pages : 335 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles written by Farinha, Luís and published by IGI Global. This book was released on 2020-05-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Author : Antonio López Eire
Publisher : Arco Libros
ISBN 13 : 8476352905
Total Pages : 98 pages
Book Rating : 4.4/5 (763 download)
Download or read book La retórica en la publicidad written by Antonio López Eire and published by Arco Libros. This book was released on 1998 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: El propósito de este libro es estudiar la retoricidad del mensaje publicitario y poner de manifiesto la amplísima serie de posibilidades de colaboración mutua que ofrecen la retórica tradicional y la moderna publicística. Hay quienes, exagerando, afirman que la publicística es la retórica de nuestros días. Pero, de lo que no cabe duda es de que la multisecular tradición retórica resulta utilísima a la moderna ciencia de la comunicación social y muy en concreto a la politología y la publicística. La vieja imagen del orador se ha trocado hoy en día en la nueva del comunicador, pero aún a éste no le sobra en absoluto el conocimiento de la teoría y las reglas de la retórica tradicional aderezada por la lingüística moderna. Adoptando la perspectiva de la lingüística pragmática, se pasa revista a las coincidencias y discrepancias entre los respectivos resultados del acto de habla retórico y del acto de habla publicístico. Se establecen así los contornos, en parte comparables y en parte distintos, del discurso retórico y del mensaje publicitario. Seguidamente, se estudian con detenimiento los elementos retóricos que son específicos del acto de habla publicitario y del mensaje de la publicidad y se explican las causas de esas sus especiales preferencias por determinadas estrategias retóricas. De este modo, quedan bien explicitados los recursos retóricos de los que se sirve la publicidad para generar sus mensajes.
Author : María Acaso
Publisher : Grupo Planeta (GBS)
ISBN 13 : 8449326567
Total Pages : 164 pages
Book Rating : 4.4/5 (493 download)
Download or read book El lenguaje visual written by María Acaso and published by Grupo Planeta (GBS). This book was released on 2013-12-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tras plantear qué es el lenguaje visual y su capacidad para transmitir mensajes, se presentan las herramientas del lenguaje visual, tales como el color, la textura, la forma, etc., así como su organización o composición, y se desglosan algunos de los elementos más representativos. A continuación se presentan distintos tipos de representaciones visuales y su ubicación en los distintos marcos de representación, terminando con una propuesta metodológica para llegar a los grados y niveles de interpretación de los mensajes.
Author : Charles A. Hill
Publisher : Routledge
ISBN 13 : 1135628548
Total Pages : 423 pages
Book Rating : 4.1/5 (356 download)
Download or read book Defining Visual Rhetorics written by Charles A. Hill and published by Routledge. This book was released on 2012-08-21 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Author : Charles Kostelnick
Publisher : SIU Press
ISBN 13 : 9780809325023
Total Pages : 284 pages
Book Rating : 4.3/5 (25 download)
Download or read book Shaping Information written by Charles Kostelnick and published by SIU Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
Author : Raúl Dorra
Publisher : Plaza y Valdes
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (321 download)
Download or read book La retórica como arte de la mirada written by Raúl Dorra and published by Plaza y Valdes. This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 0136766749
Total Pages : 669 pages
Book Rating : 4.1/5 (367 download)
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author : Lorenzo Vilches
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788475092416
Total Pages : 260 pages
Book Rating : 4.0/5 (924 download)
Download or read book La lectura de la imagen written by Lorenzo Vilches and published by Grupo Planeta (GBS). This book was released on 1983 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las imágenes, en la comunicación de masas, se transmiten en forma de textos culturales que contienen un mundo real o posible, incluyendo la propia imagen del espectador. Los textos revelan al lector su propia imagen. Pero, ¿cómo ha de estudiarse el fenómeno de la recepción, o lo que en este libro se denomina teoría de la lectura de la imagen, para no quedarse en una pura metáfora? Cómo accede el espectador o lector de imágenes a la categoría de Modelo, cuáles son los diferentes niveles de coherencia y competencia textuales y cómo se construye la interacción entre un autor y un lector sobre la base del texto visual: he aquí los ¡nterrogantes que articulan una respuesta sistemática, partiendo de las actuales tendencias de investigación de la semiótica textual, la pragmática moderna, la psicología y la retórica. La ambición pedagógica de este libro se expresa en la propuesta crítica de algunos modelos metodológicos para analizar los procedimientos de secuencialidad y temporalidad cinematográficas, el comportamiento de la imagen en la información televisiva y las modalidades manipuladoras de la fotografía de prensa en el marco de una teoría de la lectura de la imagen.
Author : Charles Kostelnick
Publisher : Routledge
ISBN 13 : 1351628232
Total Pages : 296 pages
Book Rating : 4.3/5 (516 download)
Download or read book Humanizing Visual Design written by Charles Kostelnick and published by Routledge. This book was released on 2019-03-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Author : José Ramón Ibáñez Ibáñez
Publisher : Universidad Almería
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4./5 ( download)
Download or read book Odisea nº 6: Revista de estudios ingleses written by José Ramón Ibáñez Ibáñez and published by Universidad Almería. This book was released on 2015-11-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revista de Estudios Ingleses es un anuario dirigido y gestionado por miembros del Departamento de Filología Inglesa y Alemana de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Author : John A. Bateman
Publisher :
ISBN 13 : 9780415841986
Total Pages : 0 pages
Book Rating : 4.8/5 (419 download)
Download or read book Text and Image written by John A. Bateman and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work. This book leads students into detailed discussion concerning a number of approaches that are used, brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies.
Author : Amy D. Propen
Publisher :
ISBN 13 : 9781602352544
Total Pages : 0 pages
Book Rating : 4.3/5 (525 download)
Download or read book Locating Visual-material Rhetorics written by Amy D. Propen and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propen examines in depthNand in several contemporary settingsNhow visual and material discursive artifacts shape one's understanding of the unique cultural moments that these artifacts set out to represent.
Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1474282008
Total Pages : 209 pages
Book Rating : 4.4/5 (742 download)
Download or read book The Semiotics of Emoji written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Author : Marcel Danesi
Publisher : IGI Global, Information Science Reference
ISBN 13 : 9781522556220
Total Pages : 0 pages
Book Rating : 4.5/5 (562 download)
Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Marcel Danesi and published by IGI Global, Information Science Reference. This book was released on 2017-11-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book sheds light on these images and signs and how the disciplines of semiotics and visual rhetoric can help us decode them in specific ways or else how we can better understand the world in which we live"--
