Rethinking Children As Consumers

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Rethinking Children as Consumers

Author : Cyndy Hawkins
Publisher : Taylor & Francis
ISBN 13 : 1317205871
Total Pages : 182 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Rethinking Children as Consumers by : Cyndy Hawkins

Download or read book Rethinking Children as Consumers written by Cyndy Hawkins and published by Taylor & Francis. This book was released on 2016-09-13 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

Understanding Children as Consumers

Author : David Marshall
Publisher : SAGE
ISBN 13 : 0857026747
Total Pages : 282 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Understanding Children as Consumers by : David Marshall

Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Situating Child Consumption

Author : Anna Sparrman
Publisher : Nordic Academic Press
ISBN 13 : 9187351668
Total Pages : 248 pages
Book Rating : 4.1/5 (873 download)

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Book Synopsis Situating Child Consumption by : Anna Sparrman

Download or read book Situating Child Consumption written by Anna Sparrman and published by Nordic Academic Press. This book was released on 2015-01-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.

Understanding Children as Consumers

Author :
Publisher :
ISBN 13 : 9781446251539
Total Pages : 262 pages
Book Rating : 4.2/5 (515 download)

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Book Synopsis Understanding Children as Consumers by :

Download or read book Understanding Children as Consumers written by and published by . This book was released on 2010 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.

Children as Consumers

Author : James U. McNeal
Publisher : Free Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Children as Consumers by : James U. McNeal

Download or read book Children as Consumers written by James U. McNeal and published by Free Press. This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Children as Consumers

Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Children as Consumers by : Adrian Furnham

Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Valuing Children

Author : Nancy Folbre
Publisher : Harvard University Press
ISBN 13 : 9780674033641
Total Pages : 245 pages
Book Rating : 4.0/5 (336 download)

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Book Synopsis Valuing Children by : Nancy Folbre

Download or read book Valuing Children written by Nancy Folbre and published by Harvard University Press. This book was released on 2009-06-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: While parents spend significant time as well as money on children, most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it.

Rethinking Consumer Protection

Author : Thomas Tacker
Publisher : Rowman & Littlefield
ISBN 13 : 1498577423
Total Pages : 188 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Rethinking Consumer Protection by : Thomas Tacker

Download or read book Rethinking Consumer Protection written by Thomas Tacker and published by Rowman & Littlefield. This book was released on 2019-07-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how revamped consumer protection regulations, allowing greater individual choice, along with the government partially shifting to more of an advisory role, can save many thousands of lives annually, and make medicines and other products radically cheaper. Major case studies include the FDA, TSA passenger screening, and Uber versus taxis.

Rethinking Learning Disabilities

Author : Deborah P. Waber
Publisher : Guilford Press
ISBN 13 : 1462503349
Total Pages : 257 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Rethinking Learning Disabilities by : Deborah P. Waber

Download or read book Rethinking Learning Disabilities written by Deborah P. Waber and published by Guilford Press. This book was released on 2011-09-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts have yet to reach consensus about what a learning disability is, how to determine if a child has one, and what to do about it. Leading researcher and clinician Deborah Waber offers an alternative to the prevailing view of learning disability as a problem contained within the child. Instead, she shows how learning difficulties are best understood as a function of the developmental interaction between the child and the world. Integrating findings from education, developmental psychology, and cognitive neuroscience, she offers a novel approach with direct practical implications. Detailed real-world case studies illustrate how this approach can promote positive outcomes for children who struggle in school.

A Magna Carta for Children?

Author : Michael Freeman
Publisher : Cambridge University Press
ISBN 13 : 1107152828
Total Pages : 587 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis A Magna Carta for Children? by : Michael Freeman

Download or read book A Magna Carta for Children? written by Michael Freeman and published by Cambridge University Press. This book was released on 2020-10 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of law, policy and rights in improving children's lives, combining historical analysis and human rights law.

The Material Child

Author : David Buckingham
Publisher : John Wiley & Sons
ISBN 13 : 0745637442
Total Pages : 282 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The Material Child by : David Buckingham

Download or read book The Material Child written by David Buckingham and published by John Wiley & Sons. This book was released on 2013-04-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Born to Buy

Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 304 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Born to Buy by : Juliet B. Schor

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Kids Rule!

Author : Sarah Banet-Weiser
Publisher : Duke University Press
ISBN 13 : 0822390299
Total Pages : 293 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Kids Rule! by : Sarah Banet-Weiser

Download or read book Kids Rule! written by Sarah Banet-Weiser and published by Duke University Press. This book was released on 2007-09-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America’s young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network’s self-conscious engagement with kids—its creation of a “Nickelodeon Nation” offering choices and empowerment within a world structured by rigid adult rules—combines an appeal to kids’ formidable purchasing power with assertions of their political and cultural power. Banet-Weiser draws on interviews with nearly fifty children as well as with network professionals; coverage of Nickelodeon in both trade and mass media publications; and analysis of the network’s programs. She provides an overview of the media industry within which Nickelodeon emerged in the early 1980s as well as a detailed investigation of its brand-development strategies. She also explores Nickelodeon’s commitment to “girl power,” its ambivalent stance on multiculturalism and diversity, and its oft-remarked appeal to adult viewers. Banet-Weiser does not condemn commercial culture nor dismiss the opportunities for community and belonging it can facilitate. Rather she contends that in the contemporary media environment, the discourses of political citizenship and commercial citizenship so thoroughly inform one another that they must be analyzed in tandem. Together they play a fundamental role in structuring children’s interactions with television.

21st Century Skills

Author : James A. Bellanca
Publisher : Solution Tree Press
ISBN 13 : 1935542370
Total Pages : 168 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis 21st Century Skills by : James A. Bellanca

Download or read book 21st Century Skills written by James A. Bellanca and published by Solution Tree Press. This book was released on 2010-06-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology introduces the Framework for 21st Century Learning from the Partnership for 21st Century Skills as a way to re-envision learning and prepare students for a rapidly evolving global and technological world. Highly respected education leaders and innovators focus on why these skills are necessary, which are most important, and how to best help schools include them in curriculum and instruction.

Rethinking Columbus

Author : Bill Bigelow
Publisher : Rethinking Schools
ISBN 13 : 094296120X
Total Pages : 197 pages
Book Rating : 4.9/5 (429 download)

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Book Synopsis Rethinking Columbus by : Bill Bigelow

Download or read book Rethinking Columbus written by Bill Bigelow and published by Rethinking Schools. This book was released on 1998 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides resources for teaching elementary and secondary school students about Christopher Columbus and the discovery of America.

Valuing Children

Author : Nancy Folbre
Publisher : Harvard University Press
ISBN 13 : 0674263510
Total Pages : 246 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Valuing Children by : Nancy Folbre

Download or read book Valuing Children written by Nancy Folbre and published by Harvard University Press. This book was released on 2010-03-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nancy Folbre challenges the conventional economist's assumption that parents have children for the same reason that they acquire pets--primarily for the pleasure of their company. Children become the workers and taxpayers of the next generation, and "investments" in them offer a significant payback to other participants in the economy. Yet parents, especially mothers, pay most of the costs. The high price of childrearing pushes many families into poverty, often with adverse consequences for children themselves. Parents spend time as well as money on children. Yet most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it. She also emphasizes the need for better accounting of public expenditure on children over the life cycle and describes the need to rethink the very structure and logic of the welfare state. A new institutional structure could promote more cooperative, sustainable, and efficient commitments to the next generation.

Rethinking School: How to Take Charge of Your Child's Education

Author : Susan Wise Bauer
Publisher : W. W. Norton & Company
ISBN 13 : 0393285979
Total Pages : 256 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Rethinking School: How to Take Charge of Your Child's Education by : Susan Wise Bauer

Download or read book Rethinking School: How to Take Charge of Your Child's Education written by Susan Wise Bauer and published by W. W. Norton & Company. This book was released on 2018-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you read only one book on educating children, this should be the book.… With a warm, informative voice, Bauer gives you the knowledge that will help you flex the educational model to meet the needs of your child.” —San Francisco Book Review Our K–12 school system isn’t a good fit for all—or even most—students. It prioritizes a single way of understanding the world over all others, pushes children into a rigid set of grades with little regard for individual maturity, and slaps “disability” labels on differences in learning style. Caught in this system, far too many young learners end up discouraged. This informed, compassionate, and practical guidebook will show you how to take control of your child’s K–12 experience and negotiate the school system in a way that nurtures your child’s mind, emotions, and spirit. Understand why we have twelve grades, and why we match them to ages. Evaluate your child’s maturity, and determine how to use that knowledge to your advantage. Find out what subject areas we study in school, why they exist—and how to tinker with them. Discover what learning disabilities and intellectual giftedness are, how they can overlap, how to recognize them, and how those labels can help (or hinder) you. Work effectively with your child’s teachers, tutors, and coaches. Learn to teach important subjects yourself. Challenge accepted ideas about homework and standardized testing. Help your child develop a vision for the future. Reclaim your families’ priorities (including time for eating together, playing, imagining, traveling, and, yes, sleeping!). Plan for college—or apprenticeships. Consider out-of-the-box alternatives.