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Author : Jon Michael Hawes
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (89 download)
Download or read book Retailing Strategies for Generic Brand Grocery Products written by Jon Michael Hawes and published by . This book was released on 1982 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087216
Total Pages : 344 pages
Book Rating : 4.0/5 (872 download)
Download or read book Retailing : critical concepts. 3,1. Retail practices and operations written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 656 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : Kumiko Love
Publisher : Penguin
ISBN 13 : 0593418859
Total Pages : 241 pages
Book Rating : 4.5/5 (934 download)
Download or read book My Money My Way written by Kumiko Love and published by Penguin. This book was released on 2022-02-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does fear and insecurity keep you from looking at your bank account? Is your financial anxiety holding you captive? You don’t have to stress about money anymore. YOU can take back control. As a newly divorced single mom making $24,000 per year and facing down $77,000 in debt, Kumiko Love worried constantly about money. She saw what other moms had—vacations, birthday parties, a house full of furniture—and felt ashamed that she and her son lived in a small apartment and ate dinner on the floor. Worse, when her feelings began to exhaust her, she binge-shopped, reasoning that she’d feel better after a trip to the mall. On the day she needed to pay for a McDonald’s ice cream cone without her credit card, she had an epiphany: Money is not the problem. Self-Doubt is the problem. Shame is the problem. Guilt is the problem. Society’s expectations for her are the problem. She is the solution. Once she reversed the negative thinking patterns pushing her toward decisions that didn’t serve her values or goals, her financial plan wrote itself. Now, she’s not only living debt-free in her dream home, which she paid for in cash, but she has spread her teachings around the world and helped countless women envision better lives for themselves and their families. Now, building on the lessons she’s taught millions as the founder of The Budget Mom, she shares a step by step plan for taking control back over your financial life—regardless of your level of income or your credit card balance. Through stories from navigating divorce to helping clients thrive through recessions, depression, eviction, layoffs and so much more, you will learn foundational practices such as: How to use your emotions to your financial advantage, instead of letting them control you How to create a budget based on your real life, not a life of self-denial How to create a motivating debt pay-off plan that makes you excited about your future, instead of fearing it My Money My Way will give you the tools to align your emotional health with your financial health—to let go of deprivation and embrace desire. Love’s paradigm-shifting system will teach you how to honor your unique personal values, driving emotions, and particular needs so that you can stop worrying about money and start living a financially fulfilled life.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Author : Srinivas K. Reddy
Publisher : Routledge
ISBN 13 : 1136245723
Total Pages : 345 pages
Book Rating : 4.1/5 (362 download)
Download or read book Retail and Marketing Channels (RLE Retailing and Distribution) written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-10-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author : Ken Albala
Publisher : SAGE Publications
ISBN 13 : 1506300731
Total Pages : 1635 pages
Book Rating : 4.5/5 (63 download)
Download or read book The SAGE Encyclopedia of Food Issues written by Ken Albala and published by SAGE Publications. This book was released on 2015-03-27 with total page 1635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Food Issues explores the topic of food across multiple disciplines within the social sciences and related areas including business, consumerism, marketing, and environmentalism. In contrast to the existing reference works on the topic of food that tend to fall into the categories of cultural perspectives, this carefully balanced academic encyclopedia focuses on social and policy aspects of food production, safety, regulation, labeling, marketing, distribution, and consumption. A sampling of general topic areas covered includes Agriculture, Labor, Food Processing, Marketing and Advertising, Trade and Distribution, Retail and Shopping, Consumption, Food Ideologies, Food in Popular Media, Food Safety, Environment, Health, Government Policy, and Hunger and Poverty. This encyclopedia introduces students to the fascinating, and at times contentious, and ever-so-vital field involving food issues. Key Features: Contains approximately 500 signed entries concluding with cross-references and suggestions for further readings Organized A-to-Z with a thematic "Reader’s Guide" in the front matter grouping related entries by general topic area Provides a Resource Guide and a detailed and comprehensive Index along with robust search-and-browse functionality in the electronic edition This three-volume reference work will serve as a general, non-technical resource for students and researchers who seek to better understand the topic of food and the issues surrounding it.
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Christine Cuthbertson
Publisher : Routledge
ISBN 13 : 1136368469
Total Pages : 374 pages
Book Rating : 4.1/5 (363 download)
Download or read book Retail Strategy written by Christine Cuthbertson and published by Routledge. This book was released on 2007-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
Author : Hannah J. Stolze
Publisher : Zondervan Academic
ISBN 13 : 0310107296
Total Pages : 270 pages
Book Rating : 4.3/5 (11 download)
Download or read book Wisdom-Based Business written by Hannah J. Stolze and published by Zondervan Academic. This book was released on 2021-04-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Business Purposeful and Profitable At its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding. Far from being opposites, good business and good behavior go hand-in-hand, and biblical principles can align with best practices. In Wisdom-Based Business, marketing and supply-chain professor Hannah J. Stolze draws principles from the Bible's wisdom literature and from evidence-based research to create a framework for business that is oriented toward excellence and sustainability. This book addresses import issues such as: The virtue of profit Servant leadership Wisdom-based values, such as long-term over short-term, stakeholders, and quality Beneficial outcomes of wisdom-based business, including reputation and comparative advantage The ultimate outcome of eternal impact Intended for business students and working professionals alike, Wisdom-Based Business demonstrates how to pursue profitability to the honor and glory of God. Unique among Christian books on business, it helps readers make the right decisions in business by presenting: Biblical Principles. Drawing upon the Bible's wisdom literature, each topic addressed is undergirded by insights from Scripture. Evidence-Based Research. Recommendations are thoroughly grounded in the best and latest research in the field. Case Studies: Each chapter demonstrates how the principles can be lived out in the real world, amid the inevitable challenges and competition all business confronts. Any Christian who works in the marketplace or is training to work in the marketplace will benefit from Wisdom-Based Business' practical guidance on how to reflect Christian values in their corporate tasks and strategies--and on how those values can be not hindrances but keys to success.
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087223
Total Pages : 336 pages
Book Rating : 4.0/5 (872 download)
Download or read book Retailing : critical concepts. 3,2. Retail practices and operations written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney J. Levy
Publisher : SAGE
ISBN 13 : 9780761916970
Total Pages : 612 pages
Book Rating : 4.9/5 (169 download)
Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE. This book was released on 1999-08-11 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 1856178498
Total Pages : 496 pages
Book Rating : 4.8/5 (561 download)
Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Author : Doris Berger-Grabner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110543958
Total Pages : 402 pages
Book Rating : 4.1/5 (15 download)
Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Author : Chris Smith
Publisher : Cambridge University Press
ISBN 13 : 9780521323048
Total Pages : 424 pages
Book Rating : 4.3/5 (23 download)
Download or read book Reshaping Work written by Chris Smith and published by Cambridge University Press. This book was released on 1990 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the management of organisational change. It focuses on Cadbury Ltd and provides an in-depth study of change within this famous British company. Cadbury Ltd is famous for its pioneering personnel management. One of the purposes of this study is to assess how this established company ethos facilitated change by examining the development and implementation of a capital investment programme that radically changed working practices at the company's Bournville plant in Birmingham. At a more general level the authors develop a theory of organisational change that emphasises the interaction between external market forces and internal management action. This approach unites an emphasis on the structural parameters that limit a firm's capacity for independent change, with a recognition of the vital role performed by influential members of an organisation in initiating and managing change. This book will be of interest to teachers and students of business history, organisational behaviour, industrial relations and industrial sociology.
Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 0750659807
Total Pages : 489 pages
Book Rating : 4.7/5 (56 download)
Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Author : Gordon Mills
Publisher : Melbourne Univ. Publishing
ISBN 13 : 9780522850383
Total Pages : 356 pages
Book Rating : 4.8/5 (53 download)
Download or read book Retail Pricing Strategies and Market Power written by Gordon Mills and published by Melbourne Univ. Publishing. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.
