Researching Audiences

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Researching Audiences

Author :
Publisher :
ISBN 13 : 9781849662574
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Researching Audiences by :

Download or read book Researching Audiences written by and published by . This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.

Researching Historical Screen Audiences

Author : Kate Egan
Publisher : EUP
ISBN 13 : 9781474477826
Total Pages : 0 pages
Book Rating : 4.4/5 (778 download)

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Book Synopsis Researching Historical Screen Audiences by : Kate Egan

Download or read book Researching Historical Screen Audiences written by Kate Egan and published by EUP. This book was released on 2023-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the challenges of historical audience research in the field of screen studies.

Audiences

Author : Ian Christie
Publisher : Amsterdam University Press
ISBN 13 : 9089643621
Total Pages : 334 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Audiences by : Ian Christie

Download or read book Audiences written by Ian Christie and published by Amsterdam University Press. This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Audience Research Methodologies

Author : Geoffroy Patriarche
Publisher : Routledge
ISBN 13 : 1134064829
Total Pages : 258 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Audience Research Methodologies by : Geoffroy Patriarche

Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

The Handbook of Media Audiences

Author : Virginia Nightingale
Publisher : John Wiley & Sons
ISBN 13 : 111872139X
Total Pages : 562 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale

Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Investigating Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1848607482
Total Pages : 201 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Investigating Audiences by : Andy Ruddock

Download or read book Investigating Audiences written by Andy Ruddock and published by SAGE. This book was released on 2007-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Misinformation and Mass Audiences

Author : Brian G. Southwell
Publisher : University of Texas Press
ISBN 13 : 147731458X
Total Pages : 377 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell

Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Audience Research Methodologies

Author : Geoffroy Patriarche
Publisher : Routledge
ISBN 13 : 1134064756
Total Pages : 269 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Audience Research Methodologies by : Geoffroy Patriarche

Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

Revitalising Audience Research

Author : Frauke Zeller
Publisher : Routledge
ISBN 13 : 1317649451
Total Pages : 305 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Revitalising Audience Research by : Frauke Zeller

Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Understanding Audiences and the Film Industry

Author : Roy Stafford
Publisher : Bloomsbury Publishing
ISBN 13 : 1839020989
Total Pages : 333 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Understanding Audiences and the Film Industry by : Roy Stafford

Download or read book Understanding Audiences and the Film Industry written by Roy Stafford and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.

Doing International Research

Author : Christopher Williams
Publisher : SAGE
ISBN 13 : 1473926971
Total Pages : 345 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Doing International Research by : Christopher Williams

Download or read book Doing International Research written by Christopher Williams and published by SAGE. This book was released on 2015-05-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This energetic and thought-provoking book encourages a reflexive, non-nationalistic approach to doing world research and sets out how to understand, plan, do and use this research. Williams introduces a range of frameworks, from desk-based studies and traditional ethnography to the use of internet, satellites, robots, drones and ‘big data’, and provides exciting, interdisciplinary examples. This book is presented in a clear international style and uses creative approaches to researching peoples, places and world systems. It explains: desk-based research using international data including documentaries, museum objects, archives, data-sets and working with groups such as refugees, tourists and migrants distance research using online videos, surveys and remote methods such as video conferencing and crowdsourcing fieldwork abroad, including ethnography, street observation and mapping. The book is also accompanied by a website, with the following features: For Students Weblinks for each chapter Examples/summaries/templates related to text marked with Additional thinking zones An overview of data capture technologies For Lecturers Copies of all the figures and thinking zones for use in teaching material PowerPoint slides for each chapter Built upon the foundations of the author’s 30 years of research experience, and including original case studies from international students, this is an essential guide for anyone in the social sciences using or doing international and global research.

How to Do Media and Cultural Studies

Author : Jane Stokes
Publisher : SAGE
ISBN 13 : 1446271706
Total Pages : 265 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis How to Do Media and Cultural Studies by : Jane Stokes

Download or read book How to Do Media and Cultural Studies written by Jane Stokes and published by SAGE. This book was released on 2012-11-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: • Brand new chapters on the how and why of researching media and culture • All new case studies spotlighting the international media landscape • Online readings showing how methods get used in real research • Essential new material on ethnography, digital content analysis, online surveys and researching blogs. Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.

Audience Data and Research

Author : Steven Hadley
Publisher : Taylor & Francis
ISBN 13 : 1003824218
Total Pages : 190 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Audience Data and Research by : Steven Hadley

Download or read book Audience Data and Research written by Steven Hadley and published by Taylor & Francis. This book was released on 2023-12-04 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.

Audience Engagement in the Performing Arts

Author : Ben Walmsley
Publisher : Springer Nature
ISBN 13 : 3030266532
Total Pages : 254 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley

Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

A Handbook of Media and Communication Research

Author : Klaus Bruhn Jensen
Publisher : Routledge
ISBN 13 : 1136597646
Total Pages : 615 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis A Handbook of Media and Communication Research by : Klaus Bruhn Jensen

Download or read book A Handbook of Media and Communication Research written by Klaus Bruhn Jensen and published by Routledge. This book was released on 2013-03-01 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Research Study on Festival and Events

Author : Josipa Mijoč
Publisher : Andizet - Institute for Scientific and Art Research in Creative Industry
ISBN 13 : 9532532072
Total Pages : 116 pages
Book Rating : 4.5/5 (325 download)

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Book Synopsis Research Study on Festival and Events by : Josipa Mijoč

Download or read book Research Study on Festival and Events written by Josipa Mijoč and published by Andizet - Institute for Scientific and Art Research in Creative Industry . This book was released on 2023-11-23 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: After three successful research studies and three scientific books, the EU-China International Literary Festival international project team focused on testing and applying the international festival research methodology. Based on previous research studies, reports and scientific books, the authors had sufficient knowledge of the methodological guidelines for conducting demanding multilingual and cross-cultural research. The research and methodological definition of the scientific book is the EU-China literary festival conceived as the interaction of European and Chinese authors with Chinese audiences and the promotion of European culture in Chinese cities. This book focuses on the analysis of the 4th EU-China International Literary Festival organised by the Delegation of the European Union to China. The goal of the Festival is to bring distant cultures closer by virtue of literature as a medium, and the Festival has been held twice a year in China since 2017. The audience could attend Festival events either at the venue (n = 6,914) or online (n = 377,098). The number of online attendees far exceeded the number of visitors who attended live events, which strongly popularised EU-China cooperation, cross-cultural differences, new media monitoring literary events, literature itself and the authors. The research methodology was used to measure the views of three groups of stakeholders in the EU-China International Literary Festival (n = 70), i.e. 1. Festival visitors, 2. European authors (international participants), and 3. Chinese authors (national participants). By analysing the views of the three groups of respondents, the book analyses the measure of both the success of the EU-China International Literary Festival and the level of satisfaction with the Festival. Comparison and identification of similarities and differences among the three groups of respondents is one of the research goals. Based on a large number of media releases and live streamings, the Festival can be seen as a highly successful promotional product where the culture of the European Union was presented to the Chinese visitors. In addition to the research methodology, the scientific book also provides the design of research procedures applied in multilingual research by international research teams. An enviable longitudinal series of data collected from the three groups of stakeholders was created by the fourth measurement of Festival success. The tested international festival research methodology can be used by future researchers of festival phenomena for developing an instrument for gathering the views of festival participants (authors, visitors and organisers) of literary and all other related festivals. The efforts of this research study are ultimately aimed at a systematic increase in the quality of festivals, ensuring continued funding, and laying the groundwork for related festivals funded by the EU Delegation to China.

Audience Experience and Contemporary Classical Music

Author : Gina Emerson
Publisher : Taylor & Francis
ISBN 13 : 1000847942
Total Pages : 198 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Audience Experience and Contemporary Classical Music by : Gina Emerson

Download or read book Audience Experience and Contemporary Classical Music written by Gina Emerson and published by Taylor & Francis. This book was released on 2023-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to recent debates on cultural participation and the relevance of music composed today with the first large-scale audience experience study on contemporary classical music. Through analysing how existing audience members experience live contemporary classical music, this book seeks to make data-informed contributions to future discussions on audience diversity and accessibility. The author takes a multidimensional view of audience experience, looking at how sociodemographic factors and the frames of social context and concert format shape aesthetic responses and experiences in the concert hall. The book presents quantitative and qualitative audience data collected at twelve concerts in ten different European countries, analysing general trends alongside case studies. It also offers the first large-scale comparisons between the concert experiences and tastes of contemporary classical and classical music audiences. Contemporary classical music is critically discussed as a ‘high art subculture’ rife with contradictions and conflicts around its cultural value. This book sheds light on how audiences negotiate the tensions between experimentalism and accessibility that currently define this genre. It provides insights relevant to academics from audience research in the performing arts and from musicology, as well as to institutions, practitioners and artists.