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Renegade Marketing
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Book Synopsis Renegade Marketing by : Drew Neisser
Download or read book Renegade Marketing written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Book Synopsis Renegades Write the Rules by : Amy Jo Martin
Download or read book Renegades Write the Rules written by Amy Jo Martin and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Book Synopsis Renegade Lawyer Marketing by : Benjamin W. Glass
Download or read book Renegade Lawyer Marketing written by Benjamin W. Glass and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I'm Just Happy to Be Here by : Janelle Hanchett
Download or read book I'm Just Happy to Be Here written by Janelle Hanchett and published by Hachette Books. This book was released on 2018-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A refreshingly raw, contrasting perspective on the foolproof idea of motherhood." -- POPSUGAR "By turns painful and funny... A searingly candid memoir." -- Kirkus "Far from your cookie-cutter story of addiction . . . [I'm Just Happy to Be Here] describes Hanchett's journey to recovery and sobriety in imperfect and unconventional ways." -- Bustle In this unflinching and wickedly funny memoir, Janelle Hanchett tells the story of finding her way home. And then, actually staying there. Drawing us into the wild, heartbreaking mind of the addict, Hanchett carries us from motherhood at 21 with a man she'd known three months to cubicles and whiskey-laden domesticity, from judging meth addicts in rehab to therapists who "seem to pull diagnoses out of large, expensive hats." With warmth, wit, and searing B.S. detectors turned mostly toward herself, Hanchett invites us to laugh when we probably shouldn't and to rejoice at the unconventional redemption she finds in desperation and in a misfit mentor who forces her to see the truth of herself. A story of ego and forced humility, of fierce honesty and jagged love, of the kind of failure that forces us to re-create our lives, Hanchett writes with rare candor, scorching the "sanctity of motherhood," and leaving beauty in the ashes.
Book Synopsis The CMO's Periodic Table by : Drew Neisser
Download or read book The CMO's Periodic Table written by Drew Neisser and published by New Riders. This book was released on 2015-11-17 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Book Synopsis Renegade Millionaire by : Dan S. Kennedy
Download or read book Renegade Millionaire written by Dan S. Kennedy and published by Advantage Media Group. This book was released on 2020-04-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces--daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever. Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he's used over the past four decades to do exactly that--not only for himself but also for businesses of all shapes and sizes throughout the world. It's all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires... In essence, you're getting over $100 million worth of entrepreneurial street smarts. Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let's get started.
Book Synopsis Make Your Own Damn Movie! by : Lloyd Kaufman
Download or read book Make Your Own Damn Movie! written by Lloyd Kaufman and published by St. Martin's Press. This book was released on 2007-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lloyd Kaufman, the writer/producer/director of such cult-classic films as The Toxic Avenger, Class of Nuke 'Em High, and Tromeo and Juliet, offers a guide to movie-making unlike any other available anywhere. In 25 years, Kaufman, along with partner Michael Herz, has built Troma Studios up from a company struggling to find its voice in a field crowded with competitors to its current--and legendary--status as a lone survivor, a bastion of true cinematic independence, and the world's greatest collection of camp on film. As entertaining and funny as it is informative and insightful, Make Your Own Damn Movie! places Kaufman's radically low-budget, independent-studio style of filmaking directly in the reader's hands. Thus we learn how to: develop and write a knock-out screenplay; raise funding; find locations and cast actors; hire a crew; obtain equipment, permits, and music rights (all for little or no money); make incredible special effects for $0.79 each; charm, schmooze, and network while on the film-festival circuit; and, finally, make a bad actor act so bad it's actually good. From scriptwriting and directing to financing and marketing, this book is brimming with utterly off-the-wall, decidedly maverick, yet consistently proven advice on how to fully develop one's idea for an independent film.
Book Synopsis Magnetic Marketing by : Dan S. Kennedy
Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Book Synopsis No B.S. Wealth Attraction In The New Economy by : Dan Kennedy
Download or read book No B.S. Wealth Attraction In The New Economy written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever
Book Synopsis How Not to Suck At Marketing by : Jeff Perkins
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Book Synopsis The Renegade Reporters by : Elissa Brent Weissman
Download or read book The Renegade Reporters written by Elissa Brent Weissman and published by Penguin. This book was released on 2021-08-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ash gets kicked off her school's news show, she becomes a renegade reporter--and makes a big discovery about technology and her fellow students' privacy. Ash and her friends are reporters. They were ready to lead their school news show, The News at Nine, sponsored by Van Ness Media, when an unfortunate incident involving a dancing teacher, an irresponsibly reported story, and a viral video got them kicked off the crew. So Ash, Maya, and Brielle decide to start their own news show, The Underground News. And soon they stumble on a big lead: Van Ness Media, the educational company that provides their school's software, has been gathering data from all the kids at school. Their drawings, their journals, even their movements are being recorded and cataloged by Van Ness Media. But why? Ash and her friends are determined to learn the truth and report it.
Book Synopsis Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by : Drew Neisser
Download or read book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Book Synopsis Category Creation by : Anthony Kennada
Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis Renegade Rhymes by : Meredith Schweig
Download or read book Renegade Rhymes written by Meredith Schweig and published by University of Chicago Press. This book was released on 2022-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Like many states emerging from oppressive political rule, Taiwan saw a cultural explosion in the late 1980s, when four decades of martial law under the Chinese National Party ended. As a multicultural, multilingual society with a complicated history of migration and colonization, Taiwanese people met their political transformation and newfound freedom with a host of stories waiting to be told and identities longing for expression. In Renegade Rhymes, ethnomusicologist Meredith Schweig shows how rap music has become a powerful outlet for exploring the complicated ethnic, cultural, and political history of Taiwan. Schweig draws on extensive ethnographic fieldwork to explain how rap's storytelling component became such a vital tool for working out Taiwanese identity and grappling with cultural history. She takes readers to rap festivals, music video sets, hip-hop clubs, and creative collectives in which members participate in rap battles and study under an experienced teacher. As Schweig shows, MCs from marginalized ethnic groups in Taiwan seized on this music of resistance, infusing it with important aspects of their own local identities, languages, and storytelling traditions. We see how these musicians localize rap as a way to challenge longstanding political mythologies and redeem individual and community narratives from the totalizing influence of government and commercial interests. Working against holes in the educational system and a neoliberal economy, new generations of rappers have used the artform to nurture associational bonds and rehearse rituals of democratic citizenship, making a new kind of sense out of their complicated present"--
Book Synopsis Union Renegades by : Dana M. Caldemeyer
Download or read book Union Renegades written by Dana M. Caldemeyer and published by University of Illinois Press. This book was released on 2021-01-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late nineteenth century, Midwestern miners often had to decide if joining a union was in their interest. Arguing that these workers were neither pro-union nor anti-union, Dana M. Caldemeyer shows that they acted according to what they believed would benefit them and their families. As corporations moved to control coal markets and unions sought to centralize their organizations to check corporate control, workers were often caught between these institutions and sided with whichever one offered the best advantage in the moment. Workers chased profits while paying union dues, rejected national unions while forming local orders, and broke strikes while claiming to be union members. This pragmatic form of unionism differed from what union leaders expected of rank-and-file members, but for many workers the choice to follow or reject union orders was a path to better pay, stability, and independence in an otherwise unstable age. Nuanced and eye-opening, Union Renegades challenges popular notions of workers attitudes during the Gilded Age.
Book Synopsis One Renegade Cell by : Robert A Weinberg
Download or read book One Renegade Cell written by Robert A Weinberg and published by Basic Books. This book was released on 2008-08-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cancer research has reached a major turning point. The quality and quantity of information gathered about this disease in the past twenty years has revolutionized our understanding of its origins and behavior. No one is better qualified to comment on these dramatic leaps forward than molecular biologist Robert A. Weinberg, director of one of the leading cancer research centers in the world. In One Renegade Cell , Weinberg presents an accessible and state-of-the-art account of how the disease begins and how, one day, it will be cured. Weinberg tells how the roots of cancer were uncovered in 1909 and when the first cancer-causing virus was discovered. He then moves forward to the discovery of the role of chemical carcinogens and radiation in triggering cancer, and relates the remarkable story of the discoveries of oncogenes and tumor suppressor genes, the master controllers of normal and malignant cell proliferation. This book, which presumes little prior knowledge of biology, describes the revolution in biomedical research that has finally uncovered the forces driving malignant growth. Drawing on insights that simply were not available until recently, the discoveries presented in One Renegade Cell have already begun to profoundly alter the way that we diagnose and treat human cancers.
