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Relazioni Di Canale E Strategie Di Acquisto Delle Imprese Commerciali Potere E Stabilita Nella Grande Distribuzione Britannica Channel Relationships And Buying Strategies Of Large Retailers
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Book Synopsis Relazioni di Canale e Strategie di Acquisto delle Imprese Commerciali. Potere e Stabilità nella Grande Distribuzione Britannica (Channel Relationships and Buying Strategies of Large Retailers). by : Fabio Musso
Download or read book Relazioni di Canale e Strategie di Acquisto delle Imprese Commerciali. Potere e Stabilità nella Grande Distribuzione Britannica (Channel Relationships and Buying Strategies of Large Retailers). written by Fabio Musso and published by . This book was released on 2014 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian Abstract: Questo lavoro mette in luce le modalità con cui si svolgono i rapporti fra le imprese della grande distribuzione e le varie tipologie di fornitori, che si differenziano al variare della dimensione e della struttura competitiva del mercato di appartenenza. L'esempio delle grandi imprese commerciali britanniche, che nonostante l'elevato potere contrattuale non attivano comportamenti opportunistici ma, anzi, sfruttano tale potere per costruire relazioni improntate alla cooperazione nel lungo periodo, mostra quanto importante sia lo sviluppo di una nuova cultura nei rapporti verticali. In questo, la gestione delle attività di approvvigionamento dell'impresa commerciale risulta un momento chiave. L'adozione di scelte strategiche e strutturali nell'ambito della funzione acquisti in coordinamento con le altre funzioni aziendali, permette infatti di soddisfare due esigenze: quella di differenziare le relazioni in base ai diversi fornitori senza però modificare l'orientamento di base alla stabilità e alla collaborazione, e quella di massimizzare i benefici dell'interazione verticale, favorendo la continuità fra le attività di interfaccia a monte (marketing di acquisto) con quelle a valle (marketing di vendita), attraverso il rafforzamento dei collegamenti fra i due momenti decisionali.
Book Synopsis Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica by : Fabio Musso
Download or read book Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica written by Fabio Musso and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers). by : Fabio Musso
Download or read book Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers). written by Fabio Musso and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian Abstract: A partire dalla metà degli anni sessanta si è verificato in tutte le economie occidentali un graduale cambiamento nella composizione e nel funzionamento dei canali di distribuzione dei beni di consumo. L'evoluzione si è manifestata attraverso una maggiore concentrazione orizzontale in tutti i livelli dei canali, uno sviluppo del marketing negli stadi di distribuzione intermedi (trade marketing), un maggiore impiego di risorse tecnologiche nelle attività commerciali, un aumento della varietà delle relazioni verticali in seguito allo svilupparsi di forme organizzative non tradizionali (joint ventures, alleanze strategiche, franchising, ecc.). Dalla ricerca emerge che è possibile attribuire la stabilità dei rapporti di approvvigionamento fra i grandi distributori e i loro fornitori a una serie di elementi, la cui presenza richiede livelli crescenti di integrazione fra i partner.
Book Synopsis Retail Marketing Management by : David Walters
Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis Do You Want to Keep Your Customers Forever? by : B. Joseph Pine
Download or read book Do You Want to Keep Your Customers Forever? written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Book Synopsis Institutional Change in Retailing by : Stephen Brown
Download or read book Institutional Change in Retailing written by Stephen Brown and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategy in Retailing by : Derek Knee
Download or read book Strategy in Retailing written by Derek Knee and published by Philip Allan. This book was released on 1985 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Environment (RLE Marketing) by : John A. Dawson
Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Book Synopsis Food Practices in Transition by : Gert Spaargaren
Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.
Book Synopsis Our Enduring Values Revisited: Librarianship in an Ever-Changing World by : Michael Gorman
Download or read book Our Enduring Values Revisited: Librarianship in an Ever-Changing World written by Michael Gorman and published by American Library Association. This book was released on 2015-03-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the almost 15 years since Our Enduring Values was published, there has been a sea change in the way much of the world thinks about and uses libraries. Young librarians and seasoned LIS professionals alike are experiencing increasing pressure to adjust to new economic, societal, and technological demands amidst the often-dire rhetoric currently surrounding the future of our institutions. In this stirring manifesto, public intellectual, librarian, and philosopher Gorman addresses head on the “existential panic” among library professionals caused by the radical shift in how libraries are viewed. He reconnects readers with the core values that continue to inspire generations of library professionals and scholars—while making the case that these values are doubly crucial to hold on to in the brave new shifting world of librarianship. Destined to become another classic of library literature, this book explores such contemporary issues as The growing emphasis of the library as a cultural institution, placing libraries within their cultural context as gathering places for learning, access to information, and communityThe impact of technological innovations on core values such as access and stewardshipLibrary places and spaces of the futureHow the mass digitization of books, archives, and other materials affects the purpose and function of librariesIntellectual freedom and privacy in the era of the PATRIOT Act, Wikileaks, and Edward SnowdenThe role of libraries as both champions and facilitators of social justiceInspirational yet clear-sighted, Gorman emphatically reaffirms the importance of libraries and librarians while proposing a path for future survival and growth.
Book Synopsis General Theory of the Precariat by : Alex Foti
Download or read book General Theory of the Precariat written by Alex Foti and published by . This book was released on 2017-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the fast-food industry to the sharing economy, precarious work has become the norm in contemporary capitalism, like the anti-globalization movement predicted it would. This book describes how the precariat came into being under neoliberalism and how it has radicalized in response to crisis and austerity. It investigates the political economy of precarity and the historical sociology of the precariat, and discusses movements of precarious youth against oligopoly and oligarchy in Europe, America, and East Asia.
Book Synopsis Our Enduring Values by : Michael Gorman
Download or read book Our Enduring Values written by Michael Gorman and published by American Library Association. This book was released on 2000-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for progressive librarians everywhere, Our Enduring Values will help you to define your role in the library of the future.
Book Synopsis New Hollywood Violence by : Steven Jay Schneider
Download or read book New Hollywood Violence written by Steven Jay Schneider and published by Manchester University Press. This book was released on 2004-11-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the depiction of violence and related issues in Hollywood productions, this book focuses on the motivations and cultural politics of violence on the big screen, as well as its effects on viewers and society as a whole.
Book Synopsis International Journal of Applied Behavioral Economics (IJABE). by : Elena Druica
Download or read book International Journal of Applied Behavioral Economics (IJABE). written by Elena Druica and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Channel written by and published by John Wiley & Sons. This book was released on 1967-01-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
