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Author : Mark Durkin
Publisher :
ISBN 13 : 9781899275816
Total Pages : 22 pages
Book Rating : 4.2/5 (758 download)
Download or read book Relationship Marketing in the Banking Sector written by Mark Durkin and published by . This book was released on 2002 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author : Borareaksmey Long
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783843380522
Total Pages : 80 pages
Book Rating : 4.3/5 (85 download)
Download or read book Relationship Marketing in the Banking Industry written by Borareaksmey Long and published by LAP Lambert Academic Publishing. This book was released on 2011-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: After few-decade absence being as a main financial pillar due to the prolonged past civil war, nowadays the banking system in Cambodia has dramatically drawn back public attention as well as trust and that is the reasons why the banking environment has been enhanced significantly. Basically, this book focuses strongly on the customer relationship programmes believed to be the core banking business strategy. In essence, it is obvious that ANZ Royal Bank has been the origin of the problem and the main interest of the research regarding its fabulous achievements as well as its relationship programmes implemented in place. The research is conducted through in-depth interviews with some selective key people in the Bank plus the secondary data refined from Company s annual reports, textbooks, journals and business magazines. The research s framework and its analysis should be a light for practitioners wishing to deepen their understanding on the relationship concepts being applied in the banking industry in particular in developing countries i.e. Cambodia.
Author : Francis Buttle
Publisher : SAGE
ISBN 13 : 1849206767
Total Pages : 215 pages
Book Rating : 4.8/5 (492 download)
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Author : Francis Buttle
Publisher : SAGE
ISBN 13 : 9781853963131
Total Pages : 230 pages
Book Rating : 4.9/5 (631 download)
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Author : Devika Chandra
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (115 download)
Download or read book An Examination of Relationship Marketing in the Banking Sector written by Devika Chandra and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Farrukh Khan
Publisher : Lulu.com
ISBN 13 : 0557719046
Total Pages : 152 pages
Book Rating : 4.5/5 (577 download)
Download or read book Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC written by Farrukh Khan and published by Lulu.com. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tawseef Ahmad Ganaie
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (129 download)
Download or read book Relationship Marketing Practices and Customer Loyalty written by Tawseef Ahmad Ganaie and published by . This book was released on 2020 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is seen as an effective weapon to retain the existing customers in order to reap the benefits of customer loyalty. With increase in competition, making customers loyal to firm is a challenging task particularly in banking sector where the products and services are homogeneous and switching intentions among customers remain high. Researchers and practitioners are keen to understand the progression of research on the impact of relationship marketing practices on customer loyalty and financial performance. In view of the growing importance of relationship marketing and customer loyalty, present study attempts to review relationship marketing practices and customer loyalty and their linkages in the context of banking sector and to offer suggestions, on the basis of review of literature, to make bank customer relationships more effective and efficient.
Author : Jaskaran Singh Dhillon
Publisher :
ISBN 13 : 9783659246593
Total Pages : 0 pages
Book Rating : 4.2/5 (465 download)
Download or read book Relationship Marketing Strategies in Banking Sector written by Jaskaran Singh Dhillon and published by . This book was released on 2012-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Goulding
Publisher : Kogan Page Publishers
ISBN 13 : 0749482842
Total Pages : 401 pages
Book Rating : 4.7/5 (494 download)
Download or read book Relationship Management in Banking written by Steve Goulding and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors. Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.
Author : Musefa Yesin
Publisher : GRIN Verlag
ISBN 13 : 3346563081
Total Pages : 94 pages
Book Rating : 4.3/5 (465 download)
Download or read book The Effect of Customer Relationship Marketing on Customer Loyalty. Case Study of Commercial Banks in Nekemte Town written by Musefa Yesin and published by GRIN Verlag. This book was released on 2021-12-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2021 in the subject Business economics - Market research, grade: 90.5, Wollega University, course: Thesis, language: English, abstract: The general objective of this study, which got submitted as partial fulfillment to the requirement of the award of Master of Art, is to examine the effect of customer relationship marketing on customer loyalty of commercial banks in Ethiopia. Specifically, this study has the following objectives: To find out the level of the effect of trust on customer loyalty the case of commercial banks in Nekemte banks. Banking industry in Ethiopia has stiff competition thus banks need to consider various strategic options and programs in order to survive and thrive. One of strategy is Customer Relationship Marketing. This study was aimed to examine the effect of customer relationship marketing dimensions (trust, commitment, conflict handling, communication, empathy competence and customer satisfaction) on customer loyalty of commercial banks in Nekemte town. The researcher was used both probability and non-probability sampling techniques to select sample respondents from the total population under this study. Data were collected through the five point’s likert scales of questionnaires and used mixed research approach was used. To achieve the objective of the study, questionnaire was physically distributed to 404 respondents of selected Commercial Banks in Nekemte town. Out of 404 customers 375 92.8% of customers were completed and collected. Descriptive and inferential statistics were used to analyze the collected data by using SPSS software version 24 and questionnaires reliability was estimated by calculating Cronbach’s Alpha. Descriptive analysis tools such as frequency, percentage, mean and standard deviation. Inferential statistical analysis tools such as correlation coefficient was worked out and used to explore the relationships between variables. And regression analysis was performed to study the effect of independent variables on dependent variable.
Author : Giuseppe Codamo
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659418310
Total Pages : 180 pages
Book Rating : 4.4/5 (183 download)
Download or read book Nurturing B2B Relationships written by Giuseppe Codamo and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of relationship marketing and its beneficial impact to organizations are now widely recognized. However, its actual adoption within the banking sector is still disputed. In fact, banks have been historically viewed as organizations less exposed to competition and as such less oriented to engage in marketing practices. Moreover, the traditional retail banking approach to customers has been in the past too focused on products. This implied a widespread adoption of transaction marketing models that only in recent years have been, at least partially, replaced by relationship marketing practices. In this perspective, the effectiveness of relationship marketing in the banking sector is still under scrutiny, and the purpose of this research is to identify and measure it within the context of a medium sized bank and with specific regard to the Small and Medium Enterprises (SME) segment. Furthermore, the scope of the research has been extended to identify possible patterns revealing under which conditions and over which clusters of clients, relationship marketing has the highest probability to deliver benefits to the adopting organization in a B2B setting.
Author : Andre Köhler
Publisher : GRIN Verlag
ISBN 13 : 3640284550
Total Pages : 205 pages
Book Rating : 4.6/5 (42 download)
Download or read book Relationship Marketing im Retail Banking written by Andre Köhler and published by GRIN Verlag. This book was released on 2009 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Hochschule Schmalkalden, ehem. Fachhochschule Schmalkalden, Veranstaltung: Marketing, Finanzmanagement, Bankbetriebslehre, Sprache: Deutsch, Abstract: Die vorliegende Arbeit ist in drei Hauptabschnitte unterteilt. Im ersten Abschnitt sollen als erstes die theoretischen Grundlagen des Retail Banking näher betrachtet werden. Dabei soll zuerst ein allgemeiner Überblick über das deutsche Bankensystem erfolgen. Dabei sollen auch die Auswirkungen der aktuellen Finanzkrise auf das Privatkundengeschäft und die Kunde-Bank-Beziehung näher beleuchtet werden. Anschließend wird der Begriff des Retail Banking genau abgegrenzt und in den Kontext der Bankbetriebslehre eingeordnet. In diesem Abschnitt sollen besonders die Begriffe Retail Banking und Private Banking voneinander abgegrenzt werden. Im Anschluss daran sollen die in der begrifflichen Abgrenzung aufgelisteten Leistungen des Retail Banking noch weiter präzisiert werden. Dabei soll besonders bei den Geldanlagemöglichkeiten auf die Sicherheit des jeweiligen Kunden-Investments in der aktuellen Finanzkrise sowie die Zweckmäßigkeit der Anlage für durchschnittsverdienende Retailkunden eingegangen werden. Im zweiten Abschnitt folgt dann eine theoretische Fundierung des Relationship Marketing. Dafür bilden die beiden Kundenlebenszyklusmodelle des Kundenbedarfs- und des Kundenbeziehungslebenszyklus die Ausgangsbasis und die Gestaltungsgrundlage. Hierauf aufbauend, muss eine Bank durch spezifische Marketingmaßnahmen die Erfolgskette des Relationship Marketing in Gang setzen, um das erarbeitete Konzept auch erfolgreich umsetzen zu können. Die Erfolgskette besteht aus den drei Kettengliedern Kundenzufriedenheit, Kundenbindung und dem ökonomischen Erfolg. Im darauffolgenden Abschnitt des Relationship Banking soll eine Strength-Weaknesses-Opportunities-Threats Analyse des deutschen Retail Banking Marktes vorgenommen werden, um die Gr
Author : Nils Merkel
Publisher : GRIN Verlag
ISBN 13 : 3640522451
Total Pages : 29 pages
Book Rating : 4.6/5 (45 download)
Download or read book Customer Relationship Management in Banking Sector written by Nils Merkel and published by GRIN Verlag. This book was released on 2010-07 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Dongbei University of Finance and Economics (Dalian/China), course: Sales Management, 2 + 8 online entries in the bibliography, language: English, abstract: According to the changing of the general conditions the German banks are forced to break new ground in order to assert their position: The market became much more lucent for customer because of new media. The consequences are an increasing pressure of competition and demanding cus-tomer. Therefore a binding and long-term customer relationship seems to be neces-sary for many banks to react to the changed conditions and to guarantee the continu-ity. A majority of German credit institutions tried to implement concepts of Customer Relationship Management (CRM). In some cases the afford - to turn the customer re-lationship into the road to success - were unsatisfying and unsuccessful. In this paper I want to show, how CRM works, how CRM can be implemented in banks and what problems can result from the implementation. In the first chapter I describe the current situation of German banks. After a brief overview about CRM in general we analyze the previous attempts of CRM implemen-tation. Two examples - Dresdner Bank and Deutsche Leasing, a member of the "Sparkassen - Finanzgruppe" - follow. At the end I identify the problems of the im-plementation of CRM at the banks.
Author : Nor Aza Maulad Musa
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (953 download)
Download or read book The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector written by Nor Aza Maulad Musa and published by . This book was released on 2009 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reichheld Frederick F.
Publisher :
ISBN 13 : 9780000932105
Total Pages : 10 pages
Book Rating : 4.9/5 (321 download)
Download or read book Loyalty-Based Management written by Reichheld Frederick F. and published by . This book was released on 1993 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B.S. Hettiarachchy
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)
Download or read book Influence of Relationship Marketing on Customer Retention in Sri Lankan Banking Industry written by B.S. Hettiarachchy and published by . This book was released on 2017 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking sector has become turbulent with the immense competition; hence it is mandatory to retain customers to ensure long term survival. In contemporary business markets, Relationship Marketing (RM) is used as a new competitive weapon to conquer the minds of consumers. Most of the past studies have concentrated on the link between customer relationship management and customer retention or have treated the concepts separately. Relatively few studies have focused on the influence of RM on customer retention (CR). There is a lack of empirical evidences that directly treated this type of investigations especially in Sri Lanka. Through this study, researchers intend to measure “Influence of RM on CR with respect to the Banking Industry in Sri Lanka”. The research objectives are to identify the salient dimension of RM and to examine the influence of RM on CR. This study is descriptive, correlational and conclusive in nature. People who are visiting a bank to get the service were considered as the population for this study. A sample of 250 people from Colombo and Kandy metropolitan area was selected by using the convenience sampling technique. Person who visits a bank to get the service was taken as the unit of analysis. Paired Sample T-Test, Mean Analysis and Regression Analysis were performed to assess the hypotheses. The results demonstrated that Organizational dimension as the salient dimension of RM. And also it is identified that there is a strong positive influence of RM on CR with reference to Sri Lankan banking industry. The findings of this study contribute to the existing literature in the aspects of consumer behaviour and psychology. And the inference of this research can be used in developing strategies to enhance the level of CR through means of RM especially in the areas of training and development, creating new roles and responsibilities dedicated to RM and maintaining an effective database system to support marketing information systems which will ultimately lead banks to increase the competiveness in the banking industry and finally it contributes to the economic stability and prosperity of Sri Lanka.
