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Relationship Marketing Im Retail Banking
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Book Synopsis Handbook of Research on Contemporary Consumerism by : Hans Ruediger Kaufmann
Download or read book Handbook of Research on Contemporary Consumerism written by Hans Ruediger Kaufmann and published by Business Science Reference. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding"--
Book Synopsis Relationship Marketing by : Francis Buttle
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Book Synopsis Relationship Marketing by : Francis Buttle
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Book Synopsis Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's by : Hari Sunarto
Download or read book Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's written by Hari Sunarto and published by Rozenberg Publishers. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Relationship Marketing im Retail Banking by : Andre Köhler
Download or read book Relationship Marketing im Retail Banking written by Andre Köhler and published by GRIN Verlag. This book was released on 2009 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Hochschule Schmalkalden, ehem. Fachhochschule Schmalkalden, Veranstaltung: Marketing, Finanzmanagement, Bankbetriebslehre, Sprache: Deutsch, Abstract: Die vorliegende Arbeit ist in drei Hauptabschnitte unterteilt. Im ersten Abschnitt sollen als erstes die theoretischen Grundlagen des Retail Banking näher betrachtet werden. Dabei soll zuerst ein allgemeiner Überblick über das deutsche Bankensystem erfolgen. Dabei sollen auch die Auswirkungen der aktuellen Finanzkrise auf das Privatkundengeschäft und die Kunde-Bank-Beziehung näher beleuchtet werden. Anschließend wird der Begriff des Retail Banking genau abgegrenzt und in den Kontext der Bankbetriebslehre eingeordnet. In diesem Abschnitt sollen besonders die Begriffe Retail Banking und Private Banking voneinander abgegrenzt werden. Im Anschluss daran sollen die in der begrifflichen Abgrenzung aufgelisteten Leistungen des Retail Banking noch weiter präzisiert werden. Dabei soll besonders bei den Geldanlagemöglichkeiten auf die Sicherheit des jeweiligen Kunden-Investments in der aktuellen Finanzkrise sowie die Zweckmäßigkeit der Anlage für durchschnittsverdienende Retailkunden eingegangen werden. Im zweiten Abschnitt folgt dann eine theoretische Fundierung des Relationship Marketing. Dafür bilden die beiden Kundenlebenszyklusmodelle des Kundenbedarfs- und des Kundenbeziehungslebenszyklus die Ausgangsbasis und die Gestaltungsgrundlage. Hierauf aufbauend, muss eine Bank durch spezifische Marketingmaßnahmen die Erfolgskette des Relationship Marketing in Gang setzen, um das erarbeitete Konzept auch erfolgreich umsetzen zu können. Die Erfolgskette besteht aus den drei Kettengliedern Kundenzufriedenheit, Kundenbindung und dem ökonomischen Erfolg. Im darauffolgenden Abschnitt des Relationship Banking soll eine Strength-Weaknesses-Opportunities-Threats Analyse des deutschen Retail Banking Marktes vorgenommen werden, um die Gr
Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan
Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Author :Thorsten Hennig-Thurau Publisher :Springer Science & Business Media ISBN 13 :9783540669425 Total Pages :482 pages Book Rating :4.6/5 (694 download)
Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2000-01-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Book Synopsis Handbook of Relationship Marketing by : Jagdish N Sheth
Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Book Synopsis Services Marketing and Management by : Audrey Gilmore
Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Book Synopsis Financial Services Marketing by : Christine Ennew
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Book Synopsis Optimizing Current Practices in E-Services and Mobile Applications by : Khosrow-Pour, Mehdi
Download or read book Optimizing Current Practices in E-Services and Mobile Applications written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2018-01-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.
Book Synopsis Management and Information Technology in the Digital Era by : Nawal Chemma
Download or read book Management and Information Technology in the Digital Era written by Nawal Chemma and published by Emerald Group Publishing. This book was released on 2022-09-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.
Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger
Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Book Synopsis The Handbook of Research on Entrepreneurship in Agriculture and Rural Development by : Gry Agnete Alsos
Download or read book The Handbook of Research on Entrepreneurship in Agriculture and Rural Development written by Gry Agnete Alsos and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agriculture sector around the world has experienced profound changes in recent years. This unique and path-breaking Handbook draws together the best current research in the area of entrepreneurship in agriculture, food production and rural development. Agriculture policy reforms have impacted farm incomes, while demand side changes have required the development of sophisticated market driven strategies. Farmers have demonstrated uneven abilities to adapt and adjust to these ongoing changes. The ability and propensity of farmers to engage in entrepreneurial behaviors is a key explanation of the different patterns of responses within the sector. This book examines these issues through three main themes. The first theme focuses on the firm and the individual entrepreneurs, exploring entrepreneurship within the farm sector. The second takes a sector and industry perspective, exploring new developments in food production and distribution systems. The third theme explores the inter-relationship between agricultural entrepreneurship and its spatial context. Contributions are drawn from international research settings (Scandinavia, Europe, Asia, North America, Australasia) and offer an interdisciplinary approach to the subject. This astute Handbook, which will challenge and enrich the current literature, will appeal to academics in entrepreneurship, small business studies, agriculture, rural studies, rural sociology and agricultural economics, as well as food industry economists, policymakers and all those interested in supporting agricultural and rural businesses.
Book Synopsis Case Study Research for Business by : Jillian Dawes Farquhar
Download or read book Case Study Research for Business written by Jillian Dawes Farquhar and published by SAGE. This book was released on 2012-03-05 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.
Book Synopsis Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives by : Bak, Ozlem
Download or read book Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives written by Bak, Ozlem and published by IGI Global. This book was released on 2011-03-31 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book assesses the impact of e-business technologies on different organizations, which include higher education institutions, multinational automotive corporations, and health providers"--Provided by publisher.
Book Synopsis Relationship Marketing in a Globalised World by : Meng Kong Choo
Download or read book Relationship Marketing in a Globalised World written by Meng Kong Choo and published by Utusan Publications. This book was released on 2005 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
