Relaciones públicas y la historia de las ideas

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Publisher : Editorial UOC
ISBN 13 : 8491161074
Total Pages : 188 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Relaciones públicas y la historia de las ideas by : Simon Moore

Download or read book Relaciones públicas y la historia de las ideas written by Simon Moore and published by Editorial UOC. This book was released on 2016-06-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en tanto que expresión o profesión, pero todas ellas se relacionan sin ninguna duda con la fuerza de la comunicación pública organizada y el poder ligado a aquellos que gestionan el proceso.Estas obras, estimulantes y diversas, se escribieron con el objetivo de abordar algunos de los grandes retos de la sociedad. Aunque tradicionalmente no han sido el foco de investigación de las relaciones públicas, todas ellas han tenido un impacto global como comunicadoras y también como base para ciertas ideas fundamentales, desde la espiritualidad hasta la guerra, la economía y la justicia social. Cada una de estas obras trata las implicaciones de la comunicación estructurada entre las organizaciones y las sociedades, y escudriña o aboga por las actividades que ahora son centrales para las relaciones públicas y su moralidad. Estas obras no pudieron ignorar las relaciones públicas y las relaciones públicas no pueden ignorarlas ahora. Este libro constituirá una lectura esencial para aquellos profesores y estudiantes de las relaciones públicas y la comunicación, y también será de interés para su estudio en otras disciplinas como la Sociología, la Literatura, la Filosofía y la Historia

Relaciones públicas y la historia de las ideas

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Publisher :
ISBN 13 : 9788491160991
Total Pages : 214 pages
Book Rating : 4.1/5 (69 download)

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Book Synopsis Relaciones públicas y la historia de las ideas by : Simon Moore

Download or read book Relaciones públicas y la historia de las ideas written by Simon Moore and published by . This book was released on 2015 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas.

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Publisher : Editorial UOC
ISBN 13 : 8490649006
Total Pages : 162 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. by : Margot Opdycke Lamme

Download or read book Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. written by Margot Opdycke Lamme and published by Editorial UOC. This book was released on 2016-06-30 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiem­po que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estraté­gica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han bus­cado con ahínco un punto de partida, y han dado fe de las limita­ciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como des­cribir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron

Ideas que pegan

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Publisher : Editorial Almuzara
ISBN 13 : 8483566184
Total Pages : 234 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Ideas que pegan by : Chip Heath

Download or read book Ideas que pegan written by Chip Heath and published by Editorial Almuzara. This book was released on 2011-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.

Don Eugenio Garza Sada. Ideas, acción, legado

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Publisher : Editorial Digital del Tecnológico de Monterrey
ISBN 13 :
Total Pages : 283 pages
Book Rating : 4./5 ( download)

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Book Synopsis Don Eugenio Garza Sada. Ideas, acción, legado by : Gabriela Recio Cavazos

Download or read book Don Eugenio Garza Sada. Ideas, acción, legado written by Gabriela Recio Cavazos and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2017-02-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Una enseñanza maravillosa para cualquiera que aspire a ser emprendedor. Este es un libro de la historia de un hombre que supo superar los problemas de su época”. -Fernando Elizondo Barragán “Las páginas de este libro nos muestran las distintas facetas de un hombre que fue capaz de transformar vidas, empresas, instituciones e influir en la vida de su comunidad y país”. -Juan Gerardo Garza Treviño “Don Eugenio Garza Sada fue un humanista, pero no en el sentido de los libros, por las letras clásicas o por la pintura, es humanista en el sentido pleno del tiempo, le interesaba el Hombre. La diferencia entre Garza Sada y los políticos es que él era un hombre de gestión y de pocas palabras, y la mayoría de los políticos son de muchas palabras y de poca acción”. -Javier Garciadiego Dantán

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Hospital Management

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Publisher : Ediciones Díaz de Santos
ISBN 13 : 9780894438530
Total Pages : 504 pages
Book Rating : 4.4/5 (385 download)

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Book Synopsis Hospital Management by : Howard S. Rowland

Download or read book Hospital Management written by Howard S. Rowland and published by Ediciones Díaz de Santos. This book was released on 1984 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Printed Books. Supplement

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Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Catalog of Printed Books. Supplement by : Bancroft Library

Download or read book Catalog of Printed Books. Supplement written by Bancroft Library and published by . This book was released on with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Habsburg England

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Publisher : BRILL
ISBN 13 : 9004536213
Total Pages : 362 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Habsburg England by : Gonzalo Velasco Berenguer

Download or read book Habsburg England written by Gonzalo Velasco Berenguer and published by BRILL. This book was released on 2023-03-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Habsburg England, Gonzalo Velasco Berenguer offers a reassessment of the much-maligned joint rulership of Philip I of England (Philip II of Spain) with his second wife, Mary I. Traditionally portrayed as an anomaly in English history, previous assessments of the regime saw in it nothing but a record of backwardness and oppression. Using fresh archival material, and paying full attention to the levels of integration and collaboration of Spain and England in the political and religious domains, Velasco Berenguer explores Philip’s role as king of England, looks at the complexities of the reign in their own terms and concludes that during this brief but highly significant period, England became an integral part of the Spanish Monarchy.

Guide to Programs of Geography in the United States and Canada

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Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Guide to Programs of Geography in the United States and Canada by :

Download or read book Guide to Programs of Geography in the United States and Canada written by and published by . This book was released on 2008 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Humanities

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Publisher : University of Texas Press
ISBN 13 : 9780292706088
Total Pages : 950 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis Humanities by : Lawrence Boudon

Download or read book Humanities written by Lawrence Boudon and published by University of Texas Press. This book was released on 2005-02-01 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The one source that sets reference collections on Latin American studies apart from all other geographic areas of the world.... The Handbook has provided scholars interested in Latin America with a bibliographical source of a quality unavailable to scholars in most other branches of area studies." —Latin American Research Review Beginning with volume 41 (1979), the University of Texas Press became the publisher of the Handbook of Latin American Studies, the most comprehensive annual bibliography in the field. Compiled by the Hispanic Division of the Library of Congress and annotated by a corps of more than 130 specialists in various disciplines, the Handbook alternates from year to year between social sciences and humanities. The Handbook annotates works on Mexico, Central America, the Caribbean and the Guianas, Spanish South America, and Brazil, as well as materials covering Latin America as a whole. Most of the subsections are preceded by introductory essays that serve as biannual evaluations of the literature and research under way in specialized areas. The Handbook of Latin American Studies is the oldest continuing reference work in the field. Lawrence Boudon, of the Library of Congress Hispanic Division, has been the editor since 2000, and Katherine D. McCann has been assistant editor since 1999. The subject categories for Volume 60 are as follows: Art History (including ethnohistory) Literature (including translations from the Spanish and Portuguese) Music Philosophy: Latin American Thought

Constituting Central American–Americans

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Publisher : Rutgers University Press
ISBN 13 : 0813592860
Total Pages : 213 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Constituting Central American–Americans by : Maritza E. Cárdenas

Download or read book Constituting Central American–Americans written by Maritza E. Cárdenas and published by Rutgers University Press. This book was released on 2018-07-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central Americans are the third largest and fastest growing Latino population in the United States. And yet, despite their demographic presence, there has been little scholarship focused on this group. Constituting Central American-Americans is an exploration of the historical and disciplinary conditions that have structured U.S. Central American identity and of the ways in which this identity challenges how we frame current discussions of Latina/o, American ethnic, and diasporic identities. By focusing on the formation of Central American identity in the U.S., Maritza E. Cárdenas challenges us to think about Central America and its diaspora in relation to other U.S. ethno-racial identities.

Widener Library Shelflist: Latin America and Latin American periodicals

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Publisher :
ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Widener Library Shelflist: Latin America and Latin American periodicals by : Harvard University. Library

Download or read book Widener Library Shelflist: Latin America and Latin American periodicals written by Harvard University. Library and published by . This book was released on 1966 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cognitive Vulnerability

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110799162
Total Pages : 232 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Cognitive Vulnerability by : Óscar Lucas González-Castán

Download or read book Cognitive Vulnerability written by Óscar Lucas González-Castán and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-08-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vulnerability has become part of our everyday vocabulary. We are used to hearing that we ought to act so as to protect the highly vulnerable; the qualifier suggests that we are all vulnerable. In addition to being of contemporary relevance, the notion of vulnerability has also been at the heart of philosophical reflection since the birth of the discipline, playing a vital role across many different traditions. Its prevalence is unsurprising. Vulnerability, which partially defines us as human beings, has appeared in many guises: mortality, finitude, sin, ignorance, etc. However, no attempt has yet been made to fully apply the notion of vulnerability to the domains of epistemology and the philosophy of science, to relate it to our general human vulnerability, and to explore the wide range of consequences that derive from it. The contributors of this book fill this gap; they present new approaches to classical problems. They highlight different aspects of our cognitive vulnerability, from issues related to the realism/antirealism debate to reflections on epistemic success and trust.

Handbook of Latin American Studies

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Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Handbook of Latin American Studies by :

Download or read book Handbook of Latin American Studies written by and published by . This book was released on 2007 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains scholarly evaluations of books and book chapters as well as conference papers and articles published worldwide in the field of Latin American studies. Covers social sciences and the humanities in alternate years.

Catalog of Copyright Entries. Third Series

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Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1052 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1962 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)

Subject Catalog

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Publisher :
ISBN 13 :
Total Pages : 1012 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Subject Catalog by : Library of Congress

Download or read book Subject Catalog written by Library of Congress and published by . This book was released on with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: