Relaciones públicas 2.0. (nueva edición revisada y ampliada)

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Publisher : Editorial UOC
ISBN 13 : 8491803181
Total Pages : 188 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Relaciones públicas 2.0. (nueva edición revisada y ampliada) by : Cristina Aced Toledano

Download or read book Relaciones públicas 2.0. (nueva edición revisada y ampliada) written by Cristina Aced Toledano and published by Editorial UOC. This book was released on 2019-05-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta versión revisada, actualizada y ampliada del libro incluye nuevas prácticas como el branded content, las narrativas transmedia, el employee advocacy y la relación con influencers. Tal y como nos comenta Cristina Aced en la introducción de este libro "lo que no se comunica no existe, o solo existe para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta la web social." En este manual se analiza la influencia que tienen los medios sociales en las relaciones públicas, a partir de numerosos ejemplos, y se explica cómo diseñar un plan de comunicación integrado que incluya el 1.0 y el 2.0.

Relaciones públicas 2.0

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Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Relaciones públicas 2.0 by : Cristina Aced

Download or read book Relaciones públicas 2.0 written by Cristina Aced and published by . This book was released on 2013 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Union Catalog

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Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis National Union Catalog by :

Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Glosario Del Banco Mundial

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Publisher : World Bank Publications
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Glosario Del Banco Mundial by : World Bank

Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Encyclopedia of Public Relations

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Publisher : SAGE Publications
ISBN 13 : 1452276226
Total Pages : 1152 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath

Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2013-08-20 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

General Catalogue of Printed Books

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Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis General Catalogue of Printed Books by : British Museum. Department of Printed Books

Download or read book General Catalogue of Printed Books written by British Museum. Department of Printed Books and published by . This book was released on 1969 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Paradise Overseas

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Publisher : MacMillan
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Paradise Overseas by : Gert Oostindie

Download or read book Paradise Overseas written by Gert Oostindie and published by MacMillan. This book was released on 2005 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a tour around the main themes of Dutch Caribbean history and its contemporary legacies. Drawing on expertise in Caribbean and Latin American studies, this work posits an analysis of the Dutch Caribbean in a comparative framework. It is aimed at historians, anthropologists and political scientists alike.

The Oxford Handbook of the Reception History of the Bible

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Publisher : OUP Oxford
ISBN 13 : 019164918X
Total Pages : 742 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of the Reception History of the Bible by : Michael Lieb

Download or read book The Oxford Handbook of the Reception History of the Bible written by Michael Lieb and published by OUP Oxford. This book was released on 2013-01-10 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, reception history has become an increasingly important and controversial topic of discussion in biblical studies. Rather than attempting to recover the original meaning of biblical texts, reception history focuses on exploring the history of interpretation. In doing so it locates the dominant historical-critical scholarly paradigm within the history of interpretation, rather than over and above it. At the same time, the breadth of material and hermeneutical issues that reception history engages with questions any narrow understanding of the history of the Bible and its effects on faith communities. The challenge that reception history faces is to explore tradition without either reducing its meaning to what faith communities think is important, or merely offering anthologies of interesting historical interpretations. This major new handbook addresses these matters by presenting reception history as an enterprise (not a method) that questions and understands tradition afresh. The Oxford Handbook of the Reception History of the Bible consciously allows for the interplay of the traditional and the new through a two-part structure. Part I comprises a set of essays surveying the outline, form, and content of twelve key biblical books that have been influential in the history of interpretation. Part II offers a series of in-depth case studies of the interpretation of particular key biblical passages or books with due regard for the specificity of their social, cultural or aesthetic context. These case studies span two millennia of interpretation by readers with widely differing perspectives. Some are at the level of a group response (from Gnostic readings of Genesis, to Post-Holocaust Jewish interpretations of Job); others examine individual approaches to texts (such as Augustine and Pelagius on Romans, or Gandhi on the Sermon on the Mount). Several chapters examine historical moments, such as the 1860 debate over Genesis and evolution, while others look to wider themes such as non-violence or millenarianism. Further chapters study in detail the works of popular figures who have used the Bible to provide inspiration for their creativity, from Dante and Handel, to Bob Dylan and Dan Brown.

The Library of Congress Author Catalog

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Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Library of Congress Author Catalog by : Library of Congress

Download or read book The Library of Congress Author Catalog written by Library of Congress and published by . This book was released on 1953 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of the Cuban and Caribbean Library, University of Miami, Coral Gables, Florida

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Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Catalog of the Cuban and Caribbean Library, University of Miami, Coral Gables, Florida by : University of Miami. Cuban and Caribbean Library

Download or read book Catalog of the Cuban and Caribbean Library, University of Miami, Coral Gables, Florida written by University of Miami. Cuban and Caribbean Library and published by . This book was released on 1977 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Village: Transformations in World Life and Media in the 21st Century

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (92 download)

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Book Synopsis The Global Village: Transformations in World Life and Media in the 21st Century by : Marshall McLuhan

Download or read book The Global Village: Transformations in World Life and Media in the 21st Century written by Marshall McLuhan and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The British Library General Catalogue of Printed Books 1976 to 1982

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Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The British Library General Catalogue of Printed Books 1976 to 1982 by : British Library

Download or read book The British Library General Catalogue of Printed Books 1976 to 1982 written by British Library and published by . This book was released on 1983 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of the Avery Memorial Architectural Library of Columbia University

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Publisher :
ISBN 13 :
Total Pages : 972 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Catalog of the Avery Memorial Architectural Library of Columbia University by : Avery Library

Download or read book Catalog of the Avery Memorial Architectural Library of Columbia University written by Avery Library and published by . This book was released on 1958 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog

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Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Catalog by : University of Texas. Library. Latin American Collection

Download or read book Catalog written by University of Texas. Library. Latin American Collection and published by . This book was released on 1969 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject Index of Modern Books Acquired

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Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Subject Index of Modern Books Acquired by : British Library

Download or read book Subject Index of Modern Books Acquired written by British Library and published by . This book was released on 1960 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gender, Women, and Health in the Americas

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Publisher :
ISBN 13 : 9789275115411
Total Pages : 304 pages
Book Rating : 4.1/5 (154 download)

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Book Synopsis Gender, Women, and Health in the Americas by : Elsa Gómez Gómez

Download or read book Gender, Women, and Health in the Americas written by Elsa Gómez Gómez and published by . This book was released on 1993 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

General Catalogue of Printed Books to 1955

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Publisher :
ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis General Catalogue of Printed Books to 1955 by : British Museum. Dept. of Printed Books

Download or read book General Catalogue of Printed Books to 1955 written by British Museum. Dept. of Printed Books and published by . This book was released on 1967 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt: