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Author : Frederick E. Webster
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (53 download)
Download or read book Rediscovering the Marketing Concept written by Frederick E. Webster and published by . This book was released on 1988 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooman Estelami
Publisher : Dog Ear Publishing
ISBN 13 : 1608440974
Total Pages : 254 pages
Book Rating : 4.6/5 (84 download)
Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 9783319806761
Total Pages : 987 pages
Book Rating : 4.8/5 (67 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2018-05-31 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 3319298771
Total Pages : 987 pages
Book Rating : 4.3/5 (192 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Montague Brown
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834203020
Total Pages : 230 pages
Book Rating : 4.2/5 (3 download)
Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Author : Graeme Drummond
Publisher :
ISBN 13 :
Total Pages : 283 pages
Book Rating : 4.:/5 (19 download)
Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by . This book was released on 2005 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Eccles
Publisher : Beard Books
ISBN 13 : 9781587982224
Total Pages : 300 pages
Book Rating : 4.9/5 (822 download)
Download or read book Beyond the Hype written by Robert G. Eccles and published by Beard Books. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 505 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137279303
Total Pages : 268 pages
Book Rating : 4.1/5 (372 download)
Download or read book Twitter is Not a Strategy written by Tom Doctoroff and published by Macmillan. This book was released on 2014-11-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement
Author : Mohamed Zairi
Publisher : Routledge
ISBN 13 : 1136426426
Total Pages : 455 pages
Book Rating : 4.1/5 (364 download)
Download or read book Best Practice written by Mohamed Zairi and published by Routledge. This book was released on 2010-02-17 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.
Author : Rohit Deshpande
Publisher : SAGE Publications
ISBN 13 : 1452263167
Total Pages : 330 pages
Book Rating : 4.4/5 (522 download)
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE Publications. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
Author : Laurie Young
Publisher : John Wiley & Sons
ISBN 13 : 1119978505
Total Pages : 421 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Marketer's Handbook written by Laurie Young and published by John Wiley & Sons. This book was released on 2011-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Author : Raj Aggarwal
Publisher : Springer Science & Business Media
ISBN 13 : 1461545935
Total Pages : 335 pages
Book Rating : 4.4/5 (615 download)
Download or read book Restructuring Japanese Business for Growth written by Raj Aggarwal and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restructuring Japanese Business for Growth consists of eighteen previously unpublished invited chapters by experts on Japanese business. It will attract both commercial and academic interest. Japanese business can be expected to continue to be of great importance in global and Asian economics, especially as the Japanese economy is the dominant economy in Asia, being larger than all other Asian economies combined. Policymakers and business people interested in understanding Japanese financial markets will find this book useful. In addition, this book should be a valuable resource for undergraduate, graduate, and executive development courses in international business, global finance, and Japanese business.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799809463
Total Pages : 2148 pages
Book Rating : 4.7/5 (998 download)
Download or read book Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-11-01 with total page 2148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business practices are constantly evolving in order to meet growing customer demands. Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications is a vital reference source that centers on the effective management of risk factors and the implementation of the latest supply management strategies. It also explores the field of digital supply chain optimization and business transformation. Highlighting a range of topics such as inventory management, competitive advantage, and transport management, this multi-volume book is ideally designed for business managers, supply chain managers, business professionals, academicians, researchers, and upper-level students in the field of supply chain management, operations management, logistics, and operations research.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kollmann, Tobias
Publisher : IGI Global
ISBN 13 : 1615205985
Total Pages : 410 pages
Book Rating : 4.6/5 (152 download)
Download or read book E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology written by Kollmann, Tobias and published by IGI Global. This book was released on 2010-02-28 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies related to digital networks enable the continued rise of entrepreneurial business opportunities and inventive business models. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology provides a unique and quintessential overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an enhanced understanding of the important interface of e-business and entrepreneurship, this reference publication brings together leading academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment.
Author : Edward F. McQuarrie
Publisher : Routledge
ISBN 13 : 1317473485
Total Pages : 232 pages
Book Rating : 4.3/5 (174 download)
Download or read book Customer Visits: Building a Better Market Focus written by Edward F. McQuarrie and published by Routledge. This book was released on 2014-12-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
