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Rebuilding Brand America
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Book Synopsis Rebuilding Brand America by : Dick Martin
Download or read book Rebuilding Brand America written by Dick Martin and published by AMACOM/American Management Association. This book was released on 2007 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Book Synopsis Rebuilding Brand America by : Dick Martin
Download or read book Rebuilding Brand America written by Dick Martin and published by Amacom Books. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Book Synopsis Rebuilding the Brand by : Clyde Fessler
Download or read book Rebuilding the Brand written by Clyde Fessler and published by Triple Nickel Press. This book was released on 2012 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.
Book Synopsis Branding America by : Noelle Nikpour
Download or read book Branding America written by Noelle Nikpour and published by Createspace Independent Pub. This book was released on 2012-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.
Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Author :Simon Anholt Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814346160 Total Pages :202 pages Book Rating :4.8/5 (143 download)
Download or read book Brand America written by Simon Anholt and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Book Synopsis Rebuilding the Catholic brand in America by : Dominic Maximilian Ofori
Download or read book Rebuilding the Catholic brand in America written by Dominic Maximilian Ofori and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fixing Failed States by : Ashraf Ghani
Download or read book Fixing Failed States written by Ashraf Ghani and published by Oxford University Press, USA. This book was released on 2009 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social science.
Book Synopsis Rebuilding the Brand by : Clyde Fessler
Download or read book Rebuilding the Brand written by Clyde Fessler and published by Simon and Schuster. This book was released on 2013-10-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis The Post-Truth Business by : Sean Pillot de Chenecey
Download or read book The Post-Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Book Synopsis Out of the Ashes by : Anthony Esolen
Download or read book Out of the Ashes written by Anthony Esolen and published by Simon and Schuster. This book was released on 2017-01-30 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Out of the Ashes is a full-throated, stout-hearted call to arms—soul-stirring,uncompromising, and irresistible." —ROD DREHER, author of The Benedict Option "Out of the Ashes is an astonishing combination of energy, humor, insight, and exceptional erudition, topped off by a vivid personal style and a special gift for tweaking the nose of secularist nonsense-peddlers. If you’re looking for a guide to our current cultural predicament (and how to fix it), one that’s sobering and invigorating at the same time, start with this book." —CHARLES J. CHAPUT, O.F.M. Cap., Archbishop of Philadelphia "Anthony Esolen is one of our nation’s best writers because he’s one of our best thinkers. Out of the Ashes is vintage Esolen: eloquent, bold, insightful, profound." — RYAN T. ANDERSON, Ph.D., Senior Research Fellow, The Heritage Foundation, and author of Truth Overruled: The Future of Marriage and ReligiousFreedom What do you do when an entire civilization is crumbling around you? You do everything. This is a book about how to get started. The Left’s culture war threatens America’s foundation and its very civilization, warns Esolen in his brand new book, Out of the Ashes: Rebuilding American Culture. They will tell you that babies in the womb are fetuses, that gender is a social construct, and that the backbone of society is government not the community. In Out of the Ashes, Esolen outlines his surprisingly simple plan to take back American culture— start at home. Esolen urges us to demand a return to values in our homes, our schools, our churches, and our communities, and to reject political correctness. “We must become tellers of truth again—and people who are willing to hear truths, especially when it hurts to hear them.”
Book Synopsis Rebuild by Design by : Rebuild by Design
Download or read book Rebuild by Design written by Rebuild by Design and published by . This book was released on 2015-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Biden written by Newt Gingrich and published by . This book was released on 2022-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Newt Gingrich exposes the anti-American forces that have grown so large and so aggressive in their quest for power. The struggle between the defenders of America as an exceptional nation and the forces of anti-Americanism is reaching a fever pitch. These forces have grown so large, so well-financed, so entrenched and aggressive that they must be studied closely and understood completely if America is to survive this imminent civil war. In Beyond Biden, bestselling author Newt Gingrich brings together the various strands of the movement seeking to destroy true, historic American values and replace this country with one that's imposed on us by the combined power of government and social acceptance. Now a National Bestseller!
Download or read book Brand Enigma written by Duncan Bruce and published by John Wiley & Sons. This book was released on 2010-12-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." --Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." --Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." --Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it’s an outstanding tool to reinvigorate it." --Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It’s partly because the model is so simple that it is blindingly successful." --David Bott, Director of Innovation Platforms, the Technology Strategy Board
Book Synopsis Black Reconstruction in America (The Oxford W. E. B. Du Bois) by : W. E. B. Du Bois
Download or read book Black Reconstruction in America (The Oxford W. E. B. Du Bois) written by W. E. B. Du Bois and published by Oxford University Press. This book was released on 2014-02-01 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. E. B. Du Bois was a public intellectual, sociologist, and activist on behalf of the African American community. He profoundly shaped black political culture in the United States through his founding role in the NAACP, as well as internationally through the Pan-African movement. Du Bois's sociological and historical research on African-American communities and culture broke ground in many areas, including the history of the post-Civil War Reconstruction period. Du Bois was also a prolific author of novels, autobiographical accounts, innumerable editorials and journalistic pieces, and several works of history. Black Reconstruction in America tells and interprets the story of the twenty years of Reconstruction from the point of view of newly liberated African Americans. Though lambasted by critics at the time of its publication in 1935, Black Reconstruction has only grown in historical and literary importance. In the 1960s it joined the canon of the most influential revisionist historical works. Its greatest achievement is weaving a credible, lyrical historical narrative of the hostile and politically fraught years of 1860-1880 with a powerful critical analysis of the harmful effects of democracy, including Jim Crow laws and other injustices. With a series introduction by editor Henry Louis Gates, Jr., and an introduction by David Levering Lewis, this edition is essential for anyone interested in African American history.
Download or read book Beyond Biden written by Newt Gingrich and published by Center Street. This book was released on 2021-11-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Newt Gingrich exposes the anti-American forces that have grown so large and so aggressive in their quest for power. The struggle between the defenders of America as an exceptional nation and the forces of anti-Americanism is reaching a fever pitch. These forces have grown so large, so well-financed, so entrenched and aggressive that they must be studied closely and understood completely if America is to survive this imminent civil war. In Beyond Biden, bestselling author Newt Gingrich brings together the various strands of the movement seeking to destroy true, historic American values and replace this country with one that's imposed on us by the combined power of government and social acceptance. Now a National Bestseller!
Download or read book American Architect written by and published by . This book was released on 1909 with total page 1256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
