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Brand America
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Book Synopsis Rebuilding Brand America by : Dick Martin
Download or read book Rebuilding Brand America written by Dick Martin and published by Amacom Books. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Book Synopsis Branding America by : Noelle Nikpour
Download or read book Branding America written by Noelle Nikpour and published by Createspace Independent Pub. This book was released on 2012-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.
Author :Simon Anholt Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814346160 Total Pages :202 pages Book Rating :4.8/5 (143 download)
Download or read book Brand America written by Simon Anholt and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Book Synopsis Latin America’s Cold War by : Hal Brands
Download or read book Latin America’s Cold War written by Hal Brands and published by Harvard University Press. This book was released on 2012-03-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. In this book, the first to take an international perspective on the postwar decades in the region, Hal Brands sets out to explain what exactly happened in Latin America during the Cold War, and why it was so traumatic. Tracing the tumultuous course of regional affairs from the late 1940s through the early 1990s, Latin America’s Cold War delves into the myriad crises and turning points of the period—the Cuban revolution and its aftermath; the recurring cycles of insurgency and counter-insurgency; the emergence of currents like the National Security Doctrine, liberation theology, and dependency theory; the rise and demise of a hemispheric diplomatic challenge to U.S. hegemony in the 1970s; the conflagration that engulfed Central America from the Nicaraguan revolution onward; and the democratic and economic reforms of the 1980s. Most important, the book chronicles these events in a way that is both multinational and multilayered, weaving the experiences of a diverse cast of characters into an understanding of how global, regional, and local influences interacted to shape Cold War crises in Latin America. Ultimately, Brands exposes Latin America’s Cold War as not a single conflict, but rather a series of overlapping political, social, geostrategic, and ideological struggles whose repercussions can be felt to this day.
Book Synopsis The Reckless Decade by : H.W. Brands
Download or read book The Reckless Decade written by H.W. Brands and published by University of Chicago Press. This book was released on 2002-03-15 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A famous historian demonstrates that one can learn a lot about the contradictions that lie at the heart of America today by looking at them through the lens of the 1890s.
Book Synopsis United States of America, Petitioner, Against the American Sugar Refining Company, Et Al., Defendants by :
Download or read book United States of America, Petitioner, Against the American Sugar Refining Company, Et Al., Defendants written by and published by . This book was released on 1912 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Cutler written by and published by . This book was released on 1922 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Builder written by and published by . This book was released on 1923 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report of the North Dakota Agricultural Experiment Station, Agricultural College by : North Dakota Agricultural Experiment Station (Fargo)
Download or read book Annual Report of the North Dakota Agricultural Experiment Station, Agricultural College written by North Dakota Agricultural Experiment Station (Fargo) and published by . This book was released on 1908 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by and published by . This book was released on 1903 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report by : North Dakota Agricultural Experiment Station (Fargo)
Download or read book Annual Report written by North Dakota Agricultural Experiment Station (Fargo) and published by . This book was released on 1904 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Lumberman written by and published by . This book was released on 1916 with total page 1567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Cutler, Official Organ of the Cutlery Industry by :
Download or read book The American Cutler, Official Organ of the Cutlery Industry written by and published by . This book was released on 1920 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Meat Trade and Retail Butchers Journal by :
Download or read book American Meat Trade and Retail Butchers Journal written by and published by . This book was released on 1910 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Party Brands in Crisis by : Noam Lupu
Download or read book Party Brands in Crisis written by Noam Lupu and published by Cambridge University Press. This book was released on 2016-01-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.
