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Author : Harry Henry
Publisher : Elsevier Science & Technology
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.X/5 (1 download)
Download or read book Readership Research written by Harry Henry and published by Elsevier Science & Technology. This book was released on 1987 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Maxwell E. McCombs
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (243 download)
Download or read book Using Readership Research written by Maxwell E. McCombs and published by . This book was released on 1987 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Balnaves
Publisher : A&C Black
ISBN 13 : 1849664609
Total Pages : 289 pages
Book Rating : 4.8/5 (496 download)
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Author : William Charles Redding
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Conduct a Readership Survey written by William Charles Redding and published by . This book was released on 1982 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 992 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1981 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katie Halsey
Publisher : Anthem Press
ISBN 13 : 1783080817
Total Pages : 298 pages
Book Rating : 4.7/5 (83 download)
Download or read book Jane Austen and her Readers, 17861945 written by Katie Halsey and published by Anthem Press. This book was released on 2013-10-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Jane Austen and her Readers, 1786–1945’ is a study of the history of reading Jane Austen’s novels. It discusses Austen’s own ideas about books and readers, the uses she makes of her reading, and the aspects of her style that are related to the ways in which she has been read. The volume considers the role of editions and criticism in directing readers’ responses, and presents and analyses a variety of source material related to the ordinary readers who read Austen’s works between 1786 and 1945.
Author : Nigel Bradley
Publisher : Oxford University Press, USA
ISBN 13 : 0199281963
Total Pages : 555 pages
Book Rating : 4.1/5 (992 download)
Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
Author : James Curran
Publisher : Taylor & Francis
ISBN 13 : 113437223X
Total Pages : 273 pages
Book Rating : 4.1/5 (343 download)
Download or read book Media and Democracy written by James Curran and published by Taylor & Francis. This book was released on 2011-03-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Democracy addresses key topics and themes in relation to democratic theory, media and technology, comparative media studies, media and history, and the evolution of media research. Professor Curran’s response to these questions provides both a clear introduction to media research, written for university undergraduates studying in different countries, and an innovative analysis written by one of the field’s leading scholars.
Author : Marilyn Stone
Publisher : Routledge
ISBN 13 : 1134197446
Total Pages : 505 pages
Book Rating : 4.1/5 (341 download)
Download or read book Fundamentals of Marketing written by Marilyn Stone and published by Routledge. This book was released on 2007-01-24 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Author : Dwight DeWerth-Pallmeyer
Publisher : Routledge
ISBN 13 : 1136686711
Total Pages : 144 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Audience in the News written by Dwight DeWerth-Pallmeyer and published by Routledge. This book was released on 2013-11-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.
Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.2/5 (311 download)
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author : Sri Ram Khanna
Publisher : Prowess Publishing
ISBN 13 : 8194672953
Total Pages : 695 pages
Book Rating : 4.1/5 (946 download)
Download or read book Consumer Affairs and Customer Care written by Sri Ram Khanna and published by Prowess Publishing. This book was released on 2020-09-21 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this book explains the social framework of consumer rights and legal framework of protecting consumer rights that has evolved in India over the last three decades. It also explains the momentous changes in Indian consumer markets over this period as a result of economic liberalisation and provides an understanding of the problems consumers face in markets and the consumer detriment there from. It analyses the buying behavior of consumers as well as the phenomena of consumer complaints and the processes and systems to address them. The development of the consumer jurisprudence in settling consumer disputes in consumer courts under the Consumers Protection Act of 1986 and 2019 is examined in detail. Leading cases are used to explain important concepts. It also addresses the role played by quality and standardization in the market place and the roles of different agencies in establishing product and service standards. The student should be able to comprehend the business firms’ interface with consumers and the consumer related regulatory and business environment for major consumer industries of India.
Author : Oksana Newman
Publisher : Walter de Gruyter
ISBN 13 : 3598440383
Total Pages : 426 pages
Book Rating : 4.5/5 (984 download)
Download or read book Online Business Sourcebook written by Oksana Newman and published by Walter de Gruyter. This book was released on 2008-12-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.
Author : Virginia Nightingale
Publisher : Psychology Press
ISBN 13 : 9780415143981
Total Pages : 188 pages
Book Rating : 4.1/5 (439 download)
Download or read book Studying Audiences written by Virginia Nightingale and published by Psychology Press. This book was released on 1996 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical overview of two decades of research into the television audience" -- [i].
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783387
Total Pages : 339 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Vanita Kohli
Publisher : SAGE
ISBN 13 : 9780761934691
Total Pages : 272 pages
Book Rating : 4.9/5 (346 download)
Download or read book The Indian Media Business written by Vanita Kohli and published by SAGE. This book was released on 2006-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
