The Audience In The News

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The Audience in the News

Author : Dwight DeWerth-Pallmeyer
Publisher : Routledge
ISBN 13 : 1136686711
Total Pages : 144 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Audience in the News by : Dwight DeWerth-Pallmeyer

Download or read book The Audience in the News written by Dwight DeWerth-Pallmeyer and published by Routledge. This book was released on 2013-11-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.

News Values from an Audience Perspective

Author : Martina Temmerman
Publisher : Springer Nature
ISBN 13 : 3030450465
Total Pages : 191 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis News Values from an Audience Perspective by : Martina Temmerman

Download or read book News Values from an Audience Perspective written by Martina Temmerman and published by Springer Nature. This book was released on 2020-12-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.

We the Media

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Behind the Message

Author : Kathleen A. Hansen
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Behind the Message by : Kathleen A. Hansen

Download or read book Behind the Message written by Kathleen A. Hansen and published by Allyn & Bacon. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.

Imagined Audiences

Author : Jacob L. Nelson
Publisher : Journalism and Pol Commun Unbo
ISBN 13 : 019754259X
Total Pages : 233 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Imagined Audiences by : Jacob L. Nelson

Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

Media Audiences

Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Media Audiences by : John L. Sullivan

Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

The Audience in Everyday Life

Author : S. Elizabeth Bird
Publisher : Routledge
ISBN 13 : 1135379874
Total Pages : 209 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis The Audience in Everyday Life by : S. Elizabeth Bird

Download or read book The Audience in Everyday Life written by S. Elizabeth Bird and published by Routledge. This book was released on 2013-08-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Engaged Journalism

Author : Jake Batsell
Publisher : Columbia University Press
ISBN 13 : 0231538677
Total Pages : 233 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Engaged Journalism by : Jake Batsell

Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Audience Feedback in the News Media

Author : Bill Reader
Publisher : Routledge
ISBN 13 : 1317682661
Total Pages : 293 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Audience Feedback in the News Media by : Bill Reader

Download or read book Audience Feedback in the News Media written by Bill Reader and published by Routledge. This book was released on 2015-02-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical development of audience feedback, the book considers how news media has changed its approach to accommodating audience participation, and explores how audience feedback can serve the needs of both individuals and collectives in democratic society. Reader writes from a position of authority, having worked as a "letters to the editor" editor and has written numerous research articles and professional essays on the topic over the past 15 years.

Misinformation and Mass Audiences

Author : Brian G. Southwell
Publisher : University of Texas Press
ISBN 13 : 147731458X
Total Pages : 377 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell

Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Audience Evolution

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Audience Evolution by : Philip M. Napoli

Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University

Audience Feedback in the News Media

Author : Bill Reader
Publisher : Routledge
ISBN 13 : 131768267X
Total Pages : 196 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Audience Feedback in the News Media by : Bill Reader

Download or read book Audience Feedback in the News Media written by Bill Reader and published by Routledge. This book was released on 2015-02-11 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical development of audience feedback, the book considers how news media has changed its approach to accommodating audience participation, and explores how audience feedback can serve the needs of both individuals and collectives in democratic society. Reader writes from a position of authority, having worked as a "letters to the editor" editor and has written numerous research articles and professional essays on the topic over the past 15 years.

The Marketplace of Attention

Author : James G. Webster
Publisher : MIT Press
ISBN 13 : 0262529890
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Marketplace of Attention by : James G. Webster

Download or read book The Marketplace of Attention written by James G. Webster and published by MIT Press. This book was released on 2016-09-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

News Values from an Audience Perspective

Author : Martina Temmerman
Publisher : Palgrave Macmillan
ISBN 13 : 9783030450458
Total Pages : 190 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis News Values from an Audience Perspective by : Martina Temmerman

Download or read book News Values from an Audience Perspective written by Martina Temmerman and published by Palgrave Macmillan. This book was released on 2021-02-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.

Economic News

Author : Arjen van Dalen
Publisher : Routledge
ISBN 13 : 0429764324
Total Pages : 202 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Economic News by : Arjen van Dalen

Download or read book Economic News written by Arjen van Dalen and published by Routledge. This book was released on 2018-10-26 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of how the news media can help the inattentive members of the public become better educated and knowledgeable ‘economic citizens’. The authors argue that changes in the economy, journalism and consumer culture have made economic news more visible, more mainstream and more accessible. They show how economic news not only affects economic perceptions, but also interest in the economy, knowledge about the economy, and economic voting. Relying on statistical analyses, the book provides a comprehensive and systematic study of the effects of economic news.

Media Access

Author : E. Page Bucy
Publisher : Psychology Press
ISBN 13 : 9780805841107
Total Pages : 326 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis Media Access by : E. Page Bucy

Download or read book Media Access written by E. Page Bucy and published by Psychology Press. This book was released on 2004 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a focus on access to media, including physical, psychological and sociological components of media use.

Audience Economics

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 9780231126526
Total Pages : 254 pages
Book Rating : 4.1/5 (265 download)

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Book Synopsis Audience Economics by : Philip M. Napoli

Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.