Questionnaire Research

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Questionnaire Research

Author : Mildred L Patten
Publisher : Routledge
ISBN 13 : 1351968416
Total Pages : 178 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Questionnaire Research by : Mildred L Patten

Download or read book Questionnaire Research written by Mildred L Patten and published by Routledge. This book was released on 2016-10-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. • Exercises at the end of each chapter allow students to practice their newly acquired skills. • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection. • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Advances in Questionnaire Design, Development, Evaluation and Testing

Author : Paul C. Beatty
Publisher : John Wiley & Sons
ISBN 13 : 111926362X
Total Pages : 816 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Advances in Questionnaire Design, Development, Evaluation and Testing by : Paul C. Beatty

Download or read book Advances in Questionnaire Design, Development, Evaluation and Testing written by Paul C. Beatty and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.

Questionnaire Design

Author : Ian Brace
Publisher : Kogan Page Publishers
ISBN 13 : 0749450282
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Questionnaire Design by : Ian Brace

Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Questionnaire Design" explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to plan, structure, and compose the right questionnaire for the research.

Questionnaire Survey Research

Author : Linda A. Suskie
Publisher : Assn for Institutional Research
ISBN 13 : 9781882393053
Total Pages : 206 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Questionnaire Survey Research by : Linda A. Suskie

Download or read book Questionnaire Survey Research written by Linda A. Suskie and published by Assn for Institutional Research. This book was released on 1996 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survey Questions

Author : Jean M. Converse
Publisher : SAGE
ISBN 13 : 9780803927438
Total Pages : 84 pages
Book Rating : 4.9/5 (274 download)

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Book Synopsis Survey Questions by : Jean M. Converse

Download or read book Survey Questions written by Jean M. Converse and published by SAGE. This book was released on 1986-09 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.

Asking Questions

Author : Norman M. Bradburn
Publisher : John Wiley & Sons
ISBN 13 : 1119214769
Total Pages : 448 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Asking Questions by : Norman M. Bradburn

Download or read book Asking Questions written by Norman M. Bradburn and published by John Wiley & Sons. This book was released on 2015-08-07 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Questionnaire Design for Business Research

Author : Carey V. Azzara
Publisher : Tate Publishing
ISBN 13 : 1615668357
Total Pages : 368 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis Questionnaire Design for Business Research by : Carey V. Azzara

Download or read book Questionnaire Design for Business Research written by Carey V. Azzara and published by Tate Publishing. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'

Developing a Questionnaire

Author : Bill Gillham
Publisher : A&C Black
ISBN 13 : 1441154868
Total Pages : 124 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Developing a Questionnaire by : Bill Gillham

Download or read book Developing a Questionnaire written by Bill Gillham and published by A&C Black. This book was released on 2008-01-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a Questionnaire: 2nd Edition is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: how, why and when to use questionnaires how to analyse data how to present results how to relate questionnaires to other forms of research. This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.

Questionnaire Design

Author : Paul N. Hague
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (119 download)

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Book Synopsis Questionnaire Design by : Paul N. Hague

Download or read book Questionnaire Design written by Paul N. Hague and published by . This book was released on 1993 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Questionnaire Design

Author : Ian Brace
Publisher : Kogan Page Publishers
ISBN 13 : 0749454997
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Questionnaire Design by : Ian Brace

Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008-08-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

Handbook of EHealth Evaluation

Author : Francis Yin Yee Lau
Publisher :
ISBN 13 : 9781550586015
Total Pages : 487 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis Handbook of EHealth Evaluation by : Francis Yin Yee Lau

Download or read book Handbook of EHealth Evaluation written by Francis Yin Yee Lau and published by . This book was released on 2016-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: To order please visit https://onlineacademiccommunity.uvic.ca/press/books/ordering/

Encyclopedia of Survey Research Methods

Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1072 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Marketing Research

Author : Carl D. McDaniel
Publisher : Thomson South-Western
ISBN 13 : 9780324131666
Total Pages : 0 pages
Book Rating : 4.1/5 (316 download)

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Book Synopsis Marketing Research by : Carl D. McDaniel

Download or read book Marketing Research written by Carl D. McDaniel and published by Thomson South-Western. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.

Significant Findings from Full-scale Accelerated Pavement Testing

Author : Wynand JvdM. Steyn
Publisher : Transportation Research Board
ISBN 13 : 0309223660
Total Pages : 257 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Significant Findings from Full-scale Accelerated Pavement Testing by : Wynand JvdM. Steyn

Download or read book Significant Findings from Full-scale Accelerated Pavement Testing written by Wynand JvdM. Steyn and published by Transportation Research Board. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 433: Significant Findings from Full-Scale Accelerated Pavement Testing documents and summarizes significant findings from the various experimental activities associated with full-scale accelerated pavement testing (f-sAPT) programs that have taken place between 2000 and 2011. The report also identifies gaps in knowledge related to f-sAPT and where future research may be needed. NCHRP Synthesis 433 is designed to expand the f-sAPT base of knowledge documented in NCHRP Syntheses 325 and 235, both with the same title of Significant Findings from Full-Scale Accelerated Pavement Testing. f-sAPT is the controlled application of a wheel loading, at or above the appropriate legal load limit, to a pavement system to determine pavement response in a compressed time period. The acceleration of damage is achieved by one or more of the following factors: increased repetitions, modified loading conditions, imposed climatic conditions, and thinner pavements with a decreased structural capacity which have shorter design lives"--

Internet, Phone, Mail, and Mixed-Mode Surveys

Author : Don A. Dillman
Publisher : John Wiley & Sons
ISBN 13 : 1118456149
Total Pages : 532 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Internet, Phone, Mail, and Mixed-Mode Surveys by : Don A. Dillman

Download or read book Internet, Phone, Mail, and Mixed-Mode Surveys written by Don A. Dillman and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Web Survey Methodology

Author : Mario Callegaro
Publisher : SAGE
ISBN 13 : 1473927293
Total Pages : 523 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Web Survey Methodology by : Mario Callegaro

Download or read book Web Survey Methodology written by Mario Callegaro and published by SAGE. This book was released on 2015-04-30 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Market Research in Practice

Author : Matthew Harrison
Publisher : Kogan Page Publishers
ISBN 13 : 0749475862
Total Pages : 400 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Market Research in Practice by : Matthew Harrison

Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.