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Questionnaire Design
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Book Synopsis Advances in Questionnaire Design, Development, Evaluation and Testing by : Paul C. Beatty
Download or read book Advances in Questionnaire Design, Development, Evaluation and Testing written by Paul C. Beatty and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
Book Synopsis Designing Surveys by : Ronald F. Czaja
Download or read book Designing Surveys written by Ronald F. Czaja and published by SAGE. This book was released on 2014 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.
Book Synopsis Asking Questions by : Norman M. Bradburn
Download or read book Asking Questions written by Norman M. Bradburn and published by John Wiley & Sons. This book was released on 2004-05-17 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Book Synopsis Questionnaire Design for Business Research by : Carey V. Azzara
Download or read book Questionnaire Design for Business Research written by Carey V. Azzara and published by Tate Publishing. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'
Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008-08-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
Book Synopsis Improving Survey Questions by : Floyd J. Fowler
Download or read book Improving Survey Questions written by Floyd J. Fowler and published by SAGE. This book was released on 1995-07-21 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.
Book Synopsis Market Research in Practice by : Matthew Harrison
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Book Synopsis Questionnaire Design by : Paul N. Hague
Download or read book Questionnaire Design written by Paul N. Hague and published by . This book was released on 1993 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Questionnaire Design" explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to plan, structure, and compose the right questionnaire for the research.
Book Synopsis Questionnaire Design, Interviewing and Attitude Measurement by : A. N. Oppenheim
Download or read book Questionnaire Design, Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Book Synopsis Cognitive Interviewing by : Gordon B. Willis
Download or read book Cognitive Interviewing written by Gordon B. Willis and published by SAGE Publications, Incorporated. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview.
Book Synopsis Questionnaire Design & Administration by : Lorelle Frazer
Download or read book Questionnaire Design & Administration written by Lorelle Frazer and published by John Wiley & Sons. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an accessible and concise guide that demystifies the questionnaire design and administration process. It presents students and researchers with an easy–to–follow sequence of steps and checklists, as well as many annotated examples of questionnaires. It enables any reader to more efficiently and effectively prepare questionnaires and conduct surveys. This practical guide covers surveys undertaken face–to–face and by mail, telephone and email, and provides assistance with how to design and administer the questionnaire for each survey form. This step–by–step guide is designed to assist students in marketing, management, education and psychology and can be used on its own or in conjunction with subject texts at both the undergraduate and postgraduate levels.
Book Synopsis Advances in Questionnaire Design, Development, Evaluation and Testing by : Paul C. Beatty
Download or read book Advances in Questionnaire Design, Development, Evaluation and Testing written by Paul C. Beatty and published by John Wiley & Sons. This book was released on 2019-10-17 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
Book Synopsis Analysis of the Cognitive Interview in Questionnaire Design by : Gordon B. Willis
Download or read book Analysis of the Cognitive Interview in Questionnaire Design written by Gordon B. Willis and published by Oxford University Press. This book was released on 2015-02-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.
Book Synopsis Questionnaire Design by : Kate Bolton
Download or read book Questionnaire Design written by Kate Bolton and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.
Book Synopsis Surveys of Economically Active Population, Employment, Unemployment, and Underemployment by : Ralf Hussmanns
Download or read book Surveys of Economically Active Population, Employment, Unemployment, and Underemployment written by Ralf Hussmanns and published by International Labour Organization. This book was released on 1990 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual is based on the international standards adopted by the 13th International Conference of Labour Statisticians in October 1982. One of its main objectives is to explain the international concepts and definitions in more detail than in the 1982 conference resolution.
Book Synopsis Introduction to Survey Quality by : Paul P. Biemer
Download or read book Introduction to Survey Quality written by Paul P. Biemer and published by John Wiley & Sons. This book was released on 2003-05-27 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peruse the history of survey research and the essential conceptsfor data quality. With an emphasis on total survey error, theauthors review principles and concepts in the field and examineimportant unresolved issues in survey methods. Spanning a range oftopics dealing with the quality of data collected through thesurvey process, they focus on such key issues as: * Major sources of survey error, examining the origins of eacherror source most successful methods for reducing errors from thosesources * Methods most often used in practice for evaluating the effectsof the source on total survey error * Implications of improving survey quality for organizationalmanagement and costs
