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Author : Richard Terrade
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (123 download)
Download or read book Quelques aspects de la publicité radiophonique sur Europe n1 written by Richard Terrade and published by . This book was released on 1974 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc Weinand
Publisher : FeniXX
ISBN 13 : 2307326901
Total Pages : 77 pages
Book Rating : 4.3/5 (73 download)
Download or read book Quelques aspects de la publicité radiophonique written by Marc Weinand and published by FeniXX. This book was released on 1964-01-01T00:00:00+01:00 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
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Author : Marc WEINAND
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (54 download)
Download or read book Quelques Aspects de la Publicité Radiophonique. [A Thesis. With a Map.]. written by Marc WEINAND and published by . This book was released on 1964 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isabelle Friedl
Publisher : GRIN Verlag
ISBN 13 : 3640185846
Total Pages : 29 pages
Book Rating : 4.6/5 (41 download)
Download or read book La publicité à la télévision et à la radio written by Isabelle Friedl and published by GRIN Verlag. This book was released on 2008-10-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper de l’année 1999 dans le domaine Philologie française - Sciences Sociales et Culture, note: 1,0, Ludwig-Maximilians-Universität München (Romanistisches Institut München), cours: Proseminar Französische Linguistik, langue: Français, résumé: Dans cette dissertation, je compte parler des différents aspects qui constituent le phénomène „publicité“. Je suis surtout les traces de la publicité de la presse parlée, comme l‘indique le thème de notre proséminaire, c‘est-à-dire la publicité à la radio et à la télévision. La publicité étant un produit relativement récent de notre société, j‘ai pu trouver un nombre considérable de livres sur ce sujet. Ce qui m‘a fait défaut, par contre, (et ce qui m‘a d‘ailleurs beaucoup étonnée) sont des sources qui traitent du langage de la publicité, le problème principal de cette dissertation étant l‘évaluation des moyens et stratégies linguistiques qu‘empruntent les publicitaires afin de motiver les gens à acheter le produit vanté dans leur campagne. Il y sera donc important de répondre entre autres à ces questions suivantes: y a-t-il un slogan? Quelle est sa fonction? Quelle est l‘argumentation explicite ou implicite qui se dégage tant du texte lui-même que de l‘image? Quel en est le contenu informatif? Quel peut être l‘impact idéologique ou culturel de cette publicité? Quels sont les moyens linguistiques employés à ces fins? Peut-on enfin y trouver des stratégies rhétoriques dignes de la littérature? Je tenterai tout au long de mon travail d‘aborder ces questions et d‘y répondre de façon satisfaisante. Néanmoins je ne pourrai pas me consacrer à chaque question de la même manière, quelques-unes étant moins importantes, d‘autres de plus grand intérêt pour notre proséminaire. Je commencerai donc par nommer les différences entre la publicité à la télévision et à la radio, puis je définirai la publicité en général avec ses buts, son public et son apparition dans les émissions, ensuite je tiendrai compte des types de discours et des stratégies de marketing qu‘elle emprunte, pour en venir enfin à parler des moyens linguistiques qu‘utilisent les publicitaires, toujours en essayant d‘illustrer mon exposé par des exemples de publicités plus ou moins connues.
Author : Jean-Michel Agostini
Publisher : FeniXX
ISBN 13 : 222123247X
Total Pages : 106 pages
Book Rating : 4.2/5 (212 download)
Download or read book Les effets de la publicité dans la presse et la télévision written by Jean-Michel Agostini and published by FeniXX. This book was released on 1972-01-01T00:00:00+01:00 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quelles conclusions tirer des grandes enquêtes organisées aux États-Unis et en Grande-Bretagne pour mesurer l’efficacité relative de la publicité dans la presse et de la publicité télévisée ? Certains de ces résultats sont-ils transposables à la France et à l’Europe ? Existe-t-il un rapport universel et absolu entre l’efficacité des deux médias en termes de réponse à la publicité ? Les auteurs apportent des réponses nuancées mais précises à ces questions et à quelques autres. Mais ils s’efforcent d’aller plus loin en développant une méthode de recherche comparative, qui soit à la fois exempte des ambiguïtés décelées dans les enquêtes américaines et anglaises, et surtout commodément applicable en France. L’annonceur et le publicitaire européens trouveront donc dans ce livre les moyens de mesurer sur leur marché, et pour leurs propres produits, l’efficacité relative de la publicité dans la presse et de la publicité télévisée. Ils verront aussi comment, selon leur stratégie, choisir celui des deux médias qui sera le plus efficace ; enfin, et surtout, comment presse et télévision peuvent, en se combinant, se compléter l’une l’autre, pour assurer une communication plus parfaite.
Author : Karen Kelton
Publisher :
ISBN 13 : 9781937963200
Total Pages : pages
Book Rating : 4.9/5 (632 download)
Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author : World Health Organization. Regional Office for Europe
Publisher : World Health Organization
ISBN 13 : 9289013885
Total Pages : 77 pages
Book Rating : 4.2/5 (89 download)
Download or read book The Challenge of Obesity in the WHO European Region and the Strategies for Response written by World Health Organization. Regional Office for Europe and published by World Health Organization. This book was released on 2007 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brief, clear and easily accessible way, this summary illustrates the dynamics of the obesity epidemic and its impact on public health throughout the WHO European Region, particularly in eastern countries. It describes how factors that increase the risk of obesity are shaped in different settings, such as the family, school, community and workplace. It makes both ethical and economic arguments for accelerating action against obesity, and analyses effective programs and policies in different government sectors, such as education, health, agriculture and trade, urban planning and transport. The summary also describes how to design policies and programs to prevent obesity and how to monitor progress, and calls for specific action by stakeholders: not only government sectors but also the private sector - including food manufacturers, advertisers and traders - and professional consumers' and international and intergovernmental organizations such as the European Union.
Author : Kirk Varnedoe
Publisher : ABRAMS
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (319 download)
Download or read book High & Low written by Kirk Varnedoe and published by ABRAMS. This book was released on 1990 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readins in high & low
Author :
Publisher :
ISBN 13 :
Total Pages : 1736 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index de Périodiques Canadiens written by and published by . This book was released on 1999 with total page 1736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Corcoran Gallery of Art
Publisher : Lucia Marquand
ISBN 13 : 9781555953614
Total Pages : 0 pages
Book Rating : 4.9/5 (536 download)
Download or read book Corcoran Gallery of Art written by Corcoran Gallery of Art and published by Lucia Marquand. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative catalogue of the Corcoran Gallery of Art's renowned collection of pre-1945 American paintings will greatly enhance scholarly and public understanding of one of the finest and most important collections of historic American art in the world. Composed of more than 600 objects dating from 1740 to 1945.
Author : Adam Arvidsson
Publisher : Routledge
ISBN 13 : 1134277873
Total Pages : 177 pages
Book Rating : 4.1/5 (342 download)
Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Author : Janneke Gerards
Publisher :
ISBN 13 : 9781780682174
Total Pages : 0 pages
Book Rating : 4.6/5 (821 download)
Download or read book Implementation of the European Convention on Human Rights and of the Judgments of the ECtHR in National Case-law written by Janneke Gerards and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book questions the correctness of these assumptions and aims for further study of them. This is done by disentangling and illuminating the different elements underlying the interrelationship between the Court and the national courts. The objective is to distinguish between the requirements set by the Court; the constitutional powers and competences of national courts to interpret and apply international law, in particular the Convention; the way in which these courts actually use these competences to deal with the Court's interpretative approaches; and the type of criticism that is levelled at the Court's case-law. These elements are studied from the perspective of the Court as well as from a national perspective, in particular for Belgium, France, Germany, the Netherlands, Sweden and the United Kingdom. Analysing these elements separately enables a fruitful assessment of their interrelationship and provides a sound basis for a constructive debate on the implementation of the Convention in national law, which is based on solid constitutional foundations rather than assumptions and intuitions. The current book is therefore of great interest to those who are interested in debates on the interrelationship between the Court and the states - scholars, as well as judges, policy makers and politicians - but also to those who take a more general interest in constitutional implementation mechanisms, judicial powers and judicial argumentation.
Author : Kornelia Imesch
Publisher : transcript Verlag
ISBN 13 : 3839429757
Total Pages : 231 pages
Book Rating : 4.8/5 (394 download)
Download or read book Constructions of Cultural Identities in Newsreel Cinema and Television after 1945 written by Kornelia Imesch and published by transcript Verlag. This book was released on 2016-12-31 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newsreel cinema and television not only served as an important tool in the shaping of political spheres and the construction of national and cultural identities up to the 1960s. Today's potent televisual forms were furthermore developed in and strongly influenced by newsreels, and much of the archived newsreel footage is repeatedly used to both illustrate and re-stage past events and their significance. This book addresses newsreel cinema and television as a medium serving the formation of cultural identities in a variety of national contexts after 1945, its role in forming audiovisual narratives of a »biopic of the nation«, and the technical, aesthetical, and political challenges of archiving and restaging cinematic and televisual newsreel.
Author : Malcolm Gladwell
Publisher : Little, Brown
ISBN 13 : 0759574731
Total Pages : 202 pages
Book Rating : 4.7/5 (595 download)
Download or read book The Tipping Point written by Malcolm Gladwell and published by Little, Brown. This book was released on 2006-11-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Author : Unesco
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 ( download)
Download or read book List of Documents and Publications in the Field of Mass Communication written by Unesco and published by . This book was released on 1978 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gideon Toury
Publisher : John Benjamins Publishing
ISBN 13 : 9027221456
Total Pages : 320 pages
Book Rating : 4.0/5 (272 download)
Download or read book Descriptive Translation Studies and Beyond written by Gideon Toury and published by John Benjamins Publishing. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A replacement of the author's well-known book on Translation Theory, In Search of a Theory of Translation (1980), this book makes a case for Descriptive Translation Studies as a scholarly activity as well as a branch of the discipline, having immediate consequences for issues of both a theoretical and applied nature. Methodological discussions are complemented by an assortment of case studies of various scopes and levels, with emphasis on the need to contextualize whatever one sets out to focus on.Part One deals with the position of descriptive studies within TS and justifies the author's choice to devote a whole book to the subject. Part Two gives a detailed rationale for descriptive studies in translation and serves as a framework for the case studies comprising Part Three. Concrete descriptive issues are here tackled within ever growing contexts of a higher level: texts and modes of translational behaviour in the appropriate cultural setup; textual components in texts, and through these texts, in cultural constellations. Part Four asks the question: What is knowledge accumulated through descriptive studies performed within one and the same framework likely to yield in terms of theory and practice?This is an excellent book for higher-level translation courses.
