Author : Charles Baden Fuller
Publisher : Harvard Business Press
ISBN 13 : 9780875844763
Total Pages : 281 pages
Book Rating : 4.8/5 (447 download)
Book Synopsis Rejuvenating the Mature Business by : Charles Baden Fuller
Download or read book Rejuvenating the Mature Business written by Charles Baden Fuller and published by Harvard Business Press. This book was released on 1994 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baden-Fuller and Stopford challenge managers to jettison the traditional thinking that pervades their industry, and to replace it with new, entrepreneurial ideas ranging from distributor relationships to new product design to market scope. They profile such companies as Hotpoint, which broke traditional rules by focusing on a national market when its rivals were international; Benetton, whose innovative strategic supplier alliances have made it a low-capital, high-profit operation; Banc One, whose service innovations revolutionized U.S. consumer banking; and knife manufacturer Richardson Sheffield, whose pioneering quality control, "lean" production strategies, and new product innovations led it from near bankruptcy to world leadership. The stories of these companies and many others, from Toyota to British Airways, dramatize each phase of rejuvenation.