Publicidad contagiosa

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Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

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Author :
Publisher : IICA
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by IICA. This book was released on with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Griffith's Instructions for Patients E-Book

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Publisher : Elsevier Health Sciences
ISBN 13 : 1437735681
Total Pages : 454 pages
Book Rating : 4.4/5 (377 download)

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Book Synopsis Griffith's Instructions for Patients E-Book by : Stephen W. Moore

Download or read book Griffith's Instructions for Patients E-Book written by Stephen W. Moore and published by Elsevier Health Sciences. This book was released on 2010-08-02 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 430 patient instruction fact sheets and an additional 123 patient instruction sheets online, the new edition of Griffith's Instructions for Patients by Stephen W. Moore, MD, helps patients understand what their illness is, how it will affect their regular routine, what self care is required, and when to call a doctor. Consistently formatted and organized by topic for easy use, it provides descriptions of each illness, including frequent signs and symptoms, possible causes, risks, preventive measures, expected outcomes, possible complications, and treatments. Newly added topics include Chronic Pain Syndrome; Dry Eye Syndrome; Incontinence, Fecal; Influenza, H1N1; Methicillin-Resistant Staphylococcus Aureus (MRSA); Mold Allergy; Patellofemoral Pain Syndrome; Perimenopause; Sarcopenia; Spinal Stenosis; and Stroke, Silent. Printable instruction sheets in English and Spanish, 23 separate patient information guides to various types of diets (from "Adult Regular Healthy Diet" to "Weight-Reduction Diet") are downloadable at expertconsult.com. Quickly find what you need with consistently formatted guides – organized by topic for easy use! Help your patients understand what their illness is, how it will affect their regular routine, what self care is required, and when to call a doctor thanks to over 430 patient education guides (and an additional 123 guides online!) reflecting the latest therapeutic information. Ensure the best patient encounters and outcomes with downloadable, customizable English and Spanish patient education guides on expertconsult.com. Educate your patients about timely topics such as Chronic Pain Syndrome; Dry Eye Syndrome; Incontinence, Fecal; Influenza, H1N1; Methicillin-Resistant Staphylococcus Aureus (MRSA); Mold Allergy; Patellofemoral Pain Syndrome; Perimenopause; Sarcopenia; Spinal Stenosis; and Stroke, Silent.

9 Book Shorts

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Author :
Publisher : cri-one aka chris brown
ISBN 13 : 1441450912
Total Pages : 221 pages
Book Rating : 4.4/5 (414 download)

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Book Synopsis 9 Book Shorts by : Chris Brown

Download or read book 9 Book Shorts written by Chris Brown and published by cri-one aka chris brown. This book was released on 1993-06-25 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: short essays in multiple languages

El Plan de 17 dias para detener el envejecimiento

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Publisher : Simon and Schuster
ISBN 13 : 1476725942
Total Pages : 324 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis El Plan de 17 dias para detener el envejecimiento by : Mike Moreno

Download or read book El Plan de 17 dias para detener el envejecimiento written by Mike Moreno and published by Simon and Schuster. This book was released on 2012-11-20 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cada año, cada mes, cada día, cada hora, cada minuto que estás vivo, estás envejeciendo. No importa la edad que tengas, tu cuerpo está pasando por cambios que tienen que ver con el envejecimiento y que pueden llevarte a sentir menos energía, dolor en las articulaciones, tener piel flácida, arrugas y una salud general en declive. Pero ¿qué pasaría si alguien te dijera que el hecho de hacerse mayor y el proceso de envejecimiento no necesariamente tienen que ir de la mano? ¿Qué pasaría si tuvieras la habilidad de reducir la velocidad con la que tu cuerpo está envejeciendo para que puedas vivir y disfrutar la vida hasta los 100 años o más? El Dr. Mike Moreno, autor del bestseller #1 La dieta de 17 días, explica que está en tu poder prevenir y hasta revertir los síntomas del envejecimiento. El plan de 17 días para detener el envejecimiento es un sistema de 4 ciclos, diseñado para ayudarte a empezar a sentirte más sano y joven. Atrévete a imaginar no solo una vida de 100 años, sino la posibilidad de vivirlos todos saludablemente. ¡Empieza ahora mismo!

Zoonoses and Communicable Diseases Common to Man and Animals

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Author :
Publisher : Pan American Health Org
ISBN 13 : 9275319928
Total Pages : 439 pages
Book Rating : 4.2/5 (753 download)

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Book Synopsis Zoonoses and Communicable Diseases Common to Man and Animals by : Pedro N. Acha

Download or read book Zoonoses and Communicable Diseases Common to Man and Animals written by Pedro N. Acha and published by Pan American Health Org. This book was released on 2001 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry

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Publisher : Routledge
ISBN 13 : 1136771190
Total Pages : 2807 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry by : Steven Kaplan

Download or read book The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry written by Steven Kaplan and published by Routledge. This book was released on 2011-02-01 with total page 2807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry contains over 100,000 entries making this the most comprehensive and up-to-date dictionary of its kind. The Dictionary provides concise, comprehensive and current coverage of every word or phrase used in the study and practice of psychiatry and psychology. This valuable reference tool covers all disciplines and sub-disciplines, both research-based and clinical. This is a vital resource to those in the healthcare professions, to academicians and to those who work in translation and/or interpretation, healthcare and the law who are in contact with the English and Spanish speaking communities.

Transactions of the Sixth International Congress on Tuberculosis. Washington, September 28 to October 5, 1908: Proceedings of Section III: Surgery and orthopedics. Proceedings of Section IV: Tuberculosis in infancy

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Author :
Publisher :
ISBN 13 :
Total Pages : 802 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Transactions of the Sixth International Congress on Tuberculosis. Washington, September 28 to October 5, 1908: Proceedings of Section III: Surgery and orthopedics. Proceedings of Section IV: Tuberculosis in infancy by :

Download or read book Transactions of the Sixth International Congress on Tuberculosis. Washington, September 28 to October 5, 1908: Proceedings of Section III: Surgery and orthopedics. Proceedings of Section IV: Tuberculosis in infancy written by and published by . This book was released on 1908 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transactions of the Sixth International Congress on Tuberculosis v. 3

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Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Transactions of the Sixth International Congress on Tuberculosis v. 3 by :

Download or read book Transactions of the Sixth International Congress on Tuberculosis v. 3 written by and published by . This book was released on 1908 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Circular

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Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.:/5 (37 download)

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Book Synopsis Circular by : University of Puerto Rico (Río Piedras Campus). Agricultural Experiment Station

Download or read book Circular written by University of Puerto Rico (Río Piedras Campus). Agricultural Experiment Station and published by . This book was released on 1922 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CATARSIS CÁTARA

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Author :
Publisher : Lulu.com
ISBN 13 : 1291821732
Total Pages : 206 pages
Book Rating : 4.2/5 (918 download)

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Book Synopsis CATARSIS CÁTARA by : Gabriel Silva

Download or read book CATARSIS CÁTARA written by Gabriel Silva and published by Lulu.com. This book was released on 2014-04-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seas quien seas, hagas lo que hagas, vivas donde vivas, cualquiera sea tu creencia, tus intereses, tus proyectos, tus metas y tus sueños... Sin Catarsis la Felicidad es una Quimera. Todos te dicen lo que tienes que hacer, pero pocos te dice CÓMO HACERLO. No hay Magia más Alta, Grande y Verdadera que la que transforma el plomo de tus emociones pútridas en Oro de Sentimientos Verdaderos. Este libro cambiará tu Vida porque hablo de Ti. Te hará descubrir tu cielo y tu infierno, seas obrero, político, maestro, estudiante, banquero, criminal, sacerdote, santo o el mismísimo Jesucristo. Sin CATARSIS CÁTARA, ni Cristos ni Hostias. Las respuestas que hallarás aquí no son teorías. Vas a VIVIR UN EXPERIENCIA INICIÁTICA, sin la cual no existe espiritualidad alguna. Lo comprobarás.

Microbiologia

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Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Microbiologia by : Alberto Santiago

Download or read book Microbiologia written by Alberto Santiago and published by . This book was released on 1924 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billones en juego

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Publisher : Blackstone Publishing
ISBN 13 : 1641466111
Total Pages : 237 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Billones en juego by : NJ Ayuk

Download or read book Billones en juego written by NJ Ayuk and published by Blackstone Publishing. This book was released on 2021-02-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Estoy de acuerdo con los puntos planteados y con la visión de Ayuk sobre el papel fundamental que desempeñará la OPEP para ayudar a las productores de petróleo africanos a lograr una voz muy merecida en la industria petrolera” —Secretario General de la OPEP, H.E. Mohammad Sanusi Barkindo Dos décadas de negociación de transacciones de petróleo y gas han dado a NJ Ayuk un entendimiento del panorama energético en el continente que muy pocos pueden igualar. Educado en Estados Unidos, el abogado Africano en materia energética brinda dosis generosas de ese conocimiento en su segundo libro Billones en Juego: El Futuro de la Energía Africana y de Cómo Hacer Negocios. Sirviendo como guía para que el continente haga un mejor uso de sus vastos recursos energéticos a efecto de mejorar las vidas de las personas, Ayuk aborda como los países Africanos pueden utilizar sus industrias energéticas como trampolines para diversificar y crecer sus economías. Asimismo, Ayuk muestra como los gobiernos africanos y las compañías locales pueden negociar mejores tratos con compañías energéticas internacionales, y como los países del continente pueden utilizar campos marginales de petróleo y gas para desarrollar sus industrias energéticas domésticas, las cuales, una vez fortalecidas, podrán competir globalmente. Planteamientos y respuestas: Porque los incipientes recursos de gas natural de África pueden ayudar al continente a emerger como un jugador global clave en la industria Que cambios pueden hacer los países Africanos a efecto de convertirse en destinos atractivos de inversión El rol que el acceso a electricidad confiable, sustentable y asequible puede tener en la aceleración del crecimiento económico Como y porque las compañías energéticas Americanas deberían de dejar de limitar sus inversiones en África Y porque la industria energética en el continente requiere más mujeres. El tema subyacente del libro es que, en demasiadas ocasiones, los recursos naturales crean riqueza para inversionistas extranjeros y un selecto grupo de elites Africanas, mientras que el resto de la gente (y, en consecuencia, las economías Africanas) no obtienen ningún beneficio. Si bien es fácil percibir que existe una falta de participación local en proyectos en África, así como un constante reto para obtener las inversiones necesarias, es importante entender nuestro rol en esto. Debemos comprender la importancia de crear ambientes propicios con términos fiscales atractivos para inversionistas locales y extranjeros, el rol de políticas de contenido local más solidas a efecto de asegurar participación local en el sector, y el peso que el gobierno y la inestabilidad política tienen en el desarrollo de los proyectos. “Depende de los Africanos arreglar África,” escribe Ayuk. Este enunciado puede considerarse como un tema vivo en el libro, ya que promueve que compañías locales y gobiernos celebren convenios de colaboración en lugar de compromisos pasivos con compañías energéticas internacionales y los grandes jugadores del sector. “[Necesitamos] inversionistas que muestren interés en participar completamente con nosotros, entrando al mercado y construyendo negocios sustentables y rentables de largo plazo, creando empleos y desarrollo adicional.” Si estas listo para sumergirte a profundidad y acceder a un franco análisis y examen del panorama energético en África y como los Africanos pueden comenzar a arreglar África, adéntrate a las páginas de Billones en Juego. ENGLISH VERSION “I agree with the points made—and with Ayuk’s case for the critical role that OPEC will play in helping African oil products achieve a much-deserved voice in the petroleum industry.” —OPEC Secretary-General, H.E. Mohammad Sanusi Barkindo Two decades of negotiating African oil and gas deals have given NJ Ayuk a grasp of the continent's energy landscape that few can match. The American-educated, African energy lawyer serves up generous doses of that insight in his second book, Billions at Play: The Future of Africa Energy and Doing Deals. Serving as a road map for the continent to do a better job of using its vast energy resources to improve its peoples' lives, Ayuk addresses how African countries can use their energy industries as springboards for diversifying and growing their overall economies. In addition, Ayuk shows how African governments and local companies can negotiate better deals with international energy companies and how the continent's countries can use marginal oil and gas fields to develop domestic energy industries that, once strong, will compete globally. Questions posed and answered: Why Africa's fledgling natural gas resources can allow the continent to emerge as a key global player in the industry What changes African countries can make in order to become attractive investment destinations The role that access to reliable, sustainable, and affordable power can play in the acceleration of economic growth Why and how American energy companies should stop curtailing their investments in Africa And why the continent’s energy industry needs more women The book’s underlying theme is that too often, natural resources create wealth for foreign investors and a select group of African elites while everyday people (and in turn, African economies) fail to benefit. While it is easy to see that there is a lack of local participation in African projects and an ongoing challenge in securing necessary investment, we also need to understand our role in this. We have to understand the importance of creating enabling environments with attractive fiscal terms for local and foreign investors, the role of stronger local content policies in ensuring more local participation in the sector, and the weight government and political uncertainty carries in moving projects forward. “It’s up to Africans to fix Africa,” writes Ayuk. This statement can be considered a living theme throughout the book as he encourages that local companies and governments have to enter into collaborative agreements rather than passive engagements with IOCs and majors. “[We need] investors who show that they want to fully participate with us, by coming in and building long-term sustainable businesses that last and make a profit, create jobs and further development.” If you’re ready to dive headfirst into accessing a frank analysis and examination of the African energy landscape and how Africans can begin to fix Africa, jump into the pages of Billions at Play.

Anthropology ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.F/5 ( download)

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Download or read book Anthropology ... written by and published by . This book was released on 1917 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the Second Pan American Scientific Congress

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Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Proceedings of the Second Pan American Scientific Congress by :

Download or read book Proceedings of the Second Pan American Scientific Congress written by and published by . This book was released on 1917 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

(section VIII, pt. 2) Public health and medicine. W.C. Gorgas, chairman

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Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis (section VIII, pt. 2) Public health and medicine. W.C. Gorgas, chairman by :

Download or read book (section VIII, pt. 2) Public health and medicine. W.C. Gorgas, chairman written by and published by . This book was released on 1917 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916: (section VIII, pt.2) Public health and medicine. W. C. Gorgas, chairman

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Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916: (section VIII, pt.2) Public health and medicine. W. C. Gorgas, chairman by :

Download or read book Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916: (section VIII, pt.2) Public health and medicine. W. C. Gorgas, chairman written by and published by . This book was released on 1917 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: