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Author : Howard Stephenson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book Publicity for Prestige and Profit written by Howard Stephenson and published by . This book was released on 1953 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Stephenson
Publisher : Forgotten Books
ISBN 13 : 9780484070720
Total Pages : 320 pages
Book Rating : 4.0/5 (77 download)
Download or read book Publicity for Prestige and Profit (Classic Reprint) written by Howard Stephenson and published by Forgotten Books. This book was released on 2017-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Publicity for Prestige and Profit Half the news just happens like a million-dollar fire, a drought that threatens a city 3 water supply, or the traffic death toll on a holiday week end. This kind Of news tends to be dolorous but can include happy events, as when brother and sister, torn from each other by the Nazis, meet on a street in America. But it depends on chance. The public's interest is caused by surprise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Author : D. Peter Bowles
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (13 download)
Download or read book Advertising for Profit and Prestige [with List of Publications for Further Information] written by D. Peter Bowles and published by . This book was released on 1960 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. Peter Bowles
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (712 download)
Download or read book Advertising for Profit and Prestige written by D. Peter Bowles and published by . This book was released on 1960 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.0/5 (965 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1916 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.3/5 (21 download)
Download or read book Publication Management written by and published by . This book was released on 1954 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Warren R. Dix
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (3 download)
Download or read book Industrial Advertising for Profit and Prestige written by Warren R. Dix and published by . This book was released on 1956 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1916 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1608 pages
Book Rating : 4.:/5 (891 download)
Download or read book Profitable Advertising written by and published by . This book was released on 1905 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 934 pages
Book Rating : 4.:/5 (31 download)
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1915 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1326 pages
Book Rating : 4.U/5 (183 download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1915 with total page 1326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brent Fisse
Publisher : State University of New York Press
ISBN 13 : 1438402929
Total Pages : 408 pages
Book Rating : 4.4/5 (384 download)
Download or read book The Impact of Publicity on Corporate Offenders written by Brent Fisse and published by State University of New York Press. This book was released on 1984-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them. The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.
Author : Johan Botha
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165115
Total Pages : 348 pages
Book Rating : 4.1/5 (651 download)
Download or read book Introduction to Marketing written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Author : Raymond P. Wiggers
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (3 download)
Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.F/5 ( download)
Download or read book The Public Relations Journal written by and published by . This book was released on 1954 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 800 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Smart Set written by and published by . This book was released on 1911 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Francis
Publisher : University of Virginia Press
ISBN 13 : 1644530082
Total Pages : 332 pages
Book Rating : 4.6/5 (445 download)
Download or read book Advertising the Self in Renaissance France written by Scott Francis and published by University of Virginia Press. This book was released on 2019-04-10 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Distributed for the University of Delaware Press
