Publicity For Local Government

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PR and Communication in Local Government and Public Services

Author : John Brown
Publisher : Kogan Page Publishers
ISBN 13 : 0749466170
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis PR and Communication in Local Government and Public Services by : John Brown

Download or read book PR and Communication in Local Government and Public Services written by John Brown and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Research Anthology on Citizen Engagement and Activism for Social Change

Author : Information Resources Management Association
Publisher : IGI Global Information Science Reference
ISBN 13 : 9781668437063
Total Pages : 0 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis Research Anthology on Citizen Engagement and Activism for Social Change by : Information Resources Management Association

Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Information Resources Management Association and published by IGI Global Information Science Reference. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.

Social Media for Government

Author : Gohar F. Khan
Publisher : Springer
ISBN 13 : 9811029423
Total Pages : 174 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Social Media for Government by : Gohar F. Khan

Download or read book Social Media for Government written by Gohar F. Khan and published by Springer. This book was released on 2017-02-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Cities for Sale

Author : Staci M. Zavattaro
Publisher : State University of New York Press
ISBN 13 : 1438446837
Total Pages : 155 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Cities for Sale by : Staci M. Zavattaro

Download or read book Cities for Sale written by Staci M. Zavattaro and published by State University of New York Press. This book was released on 2013-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.

Public Relations in Local Government

Author : Tom F. Richardson
Publisher : Elsevier
ISBN 13 : 1483100502
Total Pages : 233 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Public Relations in Local Government by : Tom F. Richardson

Download or read book Public Relations in Local Government written by Tom F. Richardson and published by Elsevier. This book was released on 2016-06-06 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

Government Public Relations

Author : Mordecai Lee
Publisher : CRC Press
ISBN 13 : 1420062786
Total Pages : 454 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Government Public Relations by : Mordecai Lee

Download or read book Government Public Relations written by Mordecai Lee and published by CRC Press. This book was released on 2007-12-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

The Increasingly United States

Author : Daniel J. Hopkins
Publisher : University of Chicago Press
ISBN 13 : 022653040X
Total Pages : 307 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis The Increasingly United States by : Daniel J. Hopkins

Download or read book The Increasingly United States written by Daniel J. Hopkins and published by University of Chicago Press. This book was released on 2018-05-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a campaign for state or local office these days, you’re as likely today to hear accusations that an opponent advanced Obamacare or supported Donald Trump as you are to hear about issues affecting the state or local community. This is because American political behavior has become substantially more nationalized. American voters are far more engaged with and knowledgeable about what’s happening in Washington, DC, than in similar messages whether they are in the South, the Northeast, or the Midwest. Gone are the days when all politics was local. With The Increasingly United States, Daniel J. Hopkins explores this trend and its implications for the American political system. The change is significant in part because it works against a key rationale of America’s federalist system, which was built on the assumption that citizens would be more strongly attached to their states and localities. It also has profound implications for how voters are represented. If voters are well informed about state politics, for example, the governor has an incentive to deliver what voters—or at least a pivotal segment of them—want. But if voters are likely to back the same party in gubernatorial as in presidential elections irrespective of the governor’s actions in office, governors may instead come to see their ambitions as tethered more closely to their status in the national party.

Reducing Tobacco-Related Cancer Incidence and Mortality

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309264049
Total Pages : 131 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Reducing Tobacco-Related Cancer Incidence and Mortality by : Institute of Medicine

Download or read book Reducing Tobacco-Related Cancer Incidence and Mortality written by Institute of Medicine and published by National Academies Press. This book was released on 2013-04-16 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco use is the leading cause of preventable death in United States, causing more than 440,000 deaths annually and resulting in $193 billion in health-related economic losses each year-$96 billion in direct medical costs and $97 billion in lost productivity. Since the first U.S. Surgeon General's report on smoking in 1964, more than 29 Surgeon General's reports, drawing on data from thousands of studies, have documented the overwhelming and conclusive biologic, epidemiologic, behavioral, and pharmacologic evidence that tobacco use is deadly. This evidence base links tobacco use to the development of multiple types of cancer and other life-threatening conditions, including cardiovascular and respiratory diseases. Smoking accounts for at least 30 percent of all cancer deaths, and 80 percent of lung cancer deaths. Despite the widespread agreement on the dangers of tobacco use and considerable success in reducing tobacco use prevalence from over 40 percent at the time of the 1964 Surgeon General's report to less than 20 percent today, recent progress in reducing tobacco use has slowed. An estimated 18.9 percent of U.S. adults smoke cigarettes, nearly one in four high school seniors smoke, and 13 percent of high school males use smokeless tobacco products. In recognition that progress in combating cancer will not be fully achieved without addressing the tobacco problem, the National Cancer Policy Forum of the Institute of Medicine (IOM) convened a public workshop, Reducing Tobacco-Related Cancer Incidence and Mortality, June 11-12, 2012 in Washington, DC. In opening remarks to the workshop participants, planning committee chair Roy Herbst, professor of medicine and of pharmacology and chief of medical oncology at Yale Cancer Center and Smilow Cancer Hospital, described the goals of the workshop, which were to examine the current obstacles to tobacco control and to discuss potential policy, outreach, and treatment strategies that could overcome these obstacles and reduce tobacco-related cancer incidence and mortality. Experts explored a number of topics, including: the changing demographics of tobacco users and the changing patterns of tobacco product use; the influence of tobacco use on cancer incidence and cancer treatment outcomes; tobacco dependence and cessation programs; federal and state level laws and regulations to curtail tobacco use; tobacco control education, messaging, and advocacy; financial and legal challenges to tobacco control efforts; and research and infrastructure needs to support tobacco control strategies, reduce tobacco related cancer incidence, and improve cancer patient outcomes. Reducing Tobacco-Related Cancer Incidence and Mortality summarizes the workshop.

Local Governments in Multilevel Governance

Author : Robert Agranoff
Publisher : Lexington Books
ISBN 13 : 1498530613
Total Pages : 319 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Local Governments in Multilevel Governance by : Robert Agranoff

Download or read book Local Governments in Multilevel Governance written by Robert Agranoff and published by Lexington Books. This book was released on 2018-05-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local governments serve their communities in many diversified ways as they increasingly engage in multiple connections: international, regional, regional-local, with nongovernmental organizations and through external nongovernmental services county actors. The book discusses how the shift in emphasis from government to governance has raised many management challenges, along with shifting expectations and demands.

How Propaganda Became Public Relations

Author : Cory Wimberly
Publisher : Routledge
ISBN 13 : 1000753530
Total Pages : 289 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis How Propaganda Became Public Relations by : Cory Wimberly

Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

The Role of Local Government in Economic Development

Author : Jonathan Q. Morgan
Publisher : Unc School of Government
ISBN 13 : 9781560116127
Total Pages : 21 pages
Book Rating : 4.1/5 (161 download)

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Book Synopsis The Role of Local Government in Economic Development by : Jonathan Q. Morgan

Download or read book The Role of Local Government in Economic Development written by Jonathan Q. Morgan and published by Unc School of Government. This book was released on 2009 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the findings from a mail survey of local government economic development activities that was sent to all 540 municipalities and 100 counties in North Carolina. An important part of the analysis examines whether cities and counties differ significantly in their economic development efforts and whether smaller jurisdictions employ different types of development strategies and tools than larger ones. The survey findings also highlight the barriers that local governments face in promoting economic development and identify important technical assistance needs and gaps in local capacity.

Public Relations Capitalism

Author : Anne M. Cronin
Publisher : Springer
ISBN 13 : 3319726374
Total Pages : 123 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Public Relations Capitalism by : Anne M. Cronin

Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

American Government 3e

Author : Glen Krutz
Publisher :
ISBN 13 : 9781738998470
Total Pages : 0 pages
Book Rating : 4.9/5 (984 download)

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Book Synopsis American Government 3e by : Glen Krutz

Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Psychology Press
ISBN 13 : 9780415317924
Total Pages : 392 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Psychology Press. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

The Oxford Handbook of State and Local Government

Author : Donald P. Haider-Markel
Publisher : OUP Oxford
ISBN 13 : 0191611964
Total Pages : 1157 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of State and Local Government by : Donald P. Haider-Markel

Download or read book The Oxford Handbook of State and Local Government written by Donald P. Haider-Markel and published by OUP Oxford. This book was released on 2014-04-03 with total page 1157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of State and Local Government is an historic undertaking. It contains a wide range of essays that define the important questions in the field, evaluate where we are in answering them, and set the direction and terms of discourse for future work. The Handbook will have a substantial influence in defining the field for years to come. The chapters critically assess both the key works of state and local politics literature and the ways in which the sub-field has developed. It covers the main areas of study in subnational politics by exploring the central contributions to the comparative study of institutions, behavior, and policy in the American context. Each chapter outlines an agenda for future research.