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Publicidad Y Hegemonia
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Book Synopsis Publicidad y hegemonía by : Eliseo Colón Zayas
Download or read book Publicidad y hegemonía written by Eliseo Colón Zayas and published by Editorial Norma. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicidad y estética : de la poesía, de la pintura, de la psicología - Hacia una semiótica de las pasiones o poética de los efectos - Efecto, narrativa, producto / - Publicidad y modernidad / - Canon publicitario : agosto de 1914 : la apología necesaria - Publicidad y hegemonía - Un nuevo tiempo, un nuevo espacio - Desacralización modernista - Racionalismo y tiempos modernos.
Book Synopsis Publicidad, modernidad, hegemonía by : Eliseo Colón Zayas
Download or read book Publicidad, modernidad, hegemonía written by Eliseo Colón Zayas and published by La Editorial, UPR. This book was released on 1996 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an analysis of the advertising discourse and the central role it plays in the rational constitution of capitalism.
Book Synopsis Publicidad modernidad hegemonía by : Eliseo Colón Zayas
Download or read book Publicidad modernidad hegemonía written by Eliseo Colón Zayas and published by . This book was released on 1996 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subjectivity, the Unconscious and Consumerism by : Marlon Xavier
Download or read book Subjectivity, the Unconscious and Consumerism written by Marlon Xavier and published by Springer. This book was released on 2018-09-17 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity. Investigating especially consumerism’s unconscious aspects such as desires, imagination, and fantasy, it engages with an extensive analysis of dreams. The author frames these using a synthesis of Jungian psychology and the social imaginaries of Baudrillard and Bauman, in a dialogue with the theories of McDonaldization and Disneyization. The aim is to broaden our understanding of consumerism to include the perennial consumption of symbols and signs of identity - a process which is the basis for the fabrication of the commodified self. The book offers a profound, innovative critique of our consumption societies, challenging readers to rethink how we live, and how our identities are impacted by consumerism. As such it will be of interest to students and scholars of critical psychology, psychoanalysis, sociology, anthropology and cultural studies, but is also accessible to anyone interested in the complex psychology of contemporary subjectivity.
Book Synopsis When Media Succumbs to Rising Authoritarianism by : Ezequiel Korin
Download or read book When Media Succumbs to Rising Authoritarianism written by Ezequiel Korin and published by Routledge. This book was released on 2021-01-27 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transversal scholarly exploration of the multiple changes exhibited around Venezuelan media during the Chávez regime. Bringing together a body of original research by key scholars in the field, the book looks at the different processes entailed by Chavismo’s relationship with the media, extending their discussion beyond the boundaries of the specific cases or examples and into the entire articulation of a nearly-perfect communicational hegemony. It explores the wide-ranging transformations in the national mediascape, such as how censorship of journalistic endeavors has impacted news consumption/production in the country to the complexities of Venezuelan filmmaking during Chavismo, from the symbolic postmortem persistence of Chávez to the profound transformations undergone by telenovelas, from the politically induced migration of online audiences to the reinvention of media spaces for cultural journalism as forms of resistance. Allowing readers to engage not only with the particular case studies or exemplars presented, but with the underlying cultural, economic, political, societal, and technical aspects that come into play and which allow the extrapolation of this body of research onto other national or international contexts, this book will be an important resource for scholars and students of journalism, communication, media studies, and politics.
Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author :Alejandro Buitrago, Eva Navarro y Agustín García Matilla Publisher :Editorial GEDISA ISBN 13 :8416572011 Total Pages :192 pages Book Rating :4.4/5 (165 download)
Book Synopsis La educación mediática y los profesionales de la comunicación by : Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Download or read book La educación mediática y los profesionales de la comunicación written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?
Book Synopsis Bibliographic Guide to Psychology by : New York Public Library. Research Libraries
Download or read book Bibliographic Guide to Psychology written by New York Public Library. Research Libraries and published by . This book was released on 1999 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis None of the Above by : Frances Negrón-Muntaner
Download or read book None of the Above written by Frances Negrón-Muntaner and published by Springer. This book was released on 2007-04-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out current debates about Puerto Rico. The title simultaneously refers to the results of a non-binding 1998 plebiscite held in San Juan to determine Puerto Rico's political status, the ambiguities that have historically characterized its political agency, and the complexities of its ethnic, national, and cultural identifications.
Book Synopsis Bibliographic Guide to Government Publications by : New York Public Library. Research Libraries
Download or read book Bibliographic Guide to Government Publications written by New York Public Library. Research Libraries and published by . This book was released on 1999 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Persistent Revolution by : Randal Sheppard
Download or read book A Persistent Revolution written by Randal Sheppard and published by University of New Mexico Press. This book was released on 2016 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHAPTER FOUR: Carlos Salinas and Mexico's New Era of Solidarity and Concertación -- SNAPSHOT FIVE: ¡Ya basta! -- CHAPTER FIVE: Land, Liberty, and the Mestizo Nation -- SNAPSHOT SIX: Mexico 2010: Let's Celebrate -- CHAPTER SIX: A New Revolution? -- CONCLUSION -- NOTES -- BIBLIOGRAPHY -- INDEX -- Back Cover
Book Synopsis Desvelando el cuerpo by : Josep Martí i Pérez
Download or read book Desvelando el cuerpo written by Josep Martí i Pérez and published by Editorial CSIC - CSIC Press. This book was released on 2010 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge las ponencias del congreso internacional "El cuerpo: objeto y sujeto de las ciencias humanas y sociales", organizado por la Institución Milà i Fontanals del CSIC, celebrado en Barcelona en 2009
Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis En clave de marcas by : Gonzalo Brujó
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Book Synopsis Decolonization and Anti-colonial Praxis by :
Download or read book Decolonization and Anti-colonial Praxis written by and published by BRILL. This book was released on 2019-06-07 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents empirical research on contemporary forms of decolonization and anti-colonialism in practice within areas of Indigeneity, citizenship, migration, education, language and social work. The contributions will be of interest to interdisciplinary education practitioners and students.
