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Author : Clara Muela Molina
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.F/5 ( download)
Download or read book La publicidad radiofónica en España written by Clara Muela Molina and published by . This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Armand Balsebre
Publisher : Ediciones Catedra S.A.
ISBN 13 : 9788437622910
Total Pages : 0 pages
Book Rating : 4.6/5 (229 download)
Download or read book Los mitos de la publicidad radiofónica written by Armand Balsebre and published by Ediciones Catedra S.A.. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las agencias dicen no hacer dinero con la radio. Pero el sonido de la radio impregna la sonosfera de una gran mayoría de españoles, para los cuales la radio no es el medio que escogen en «segundo lugar»; la radio es la «primera opción». ¿Por qué la radio es un medio publicitariamente menor, inexistente para muchos grandes anunciantes? El grupo de investigación «Publiradio» busca la respuesta a este gran enigma. «Publiradio» muestra en este primer libro colectivo una radiografía sobre los mitos que limitan, todavía hoy, el mundo de la publicidad radiofónica, haciéndose eco al mismo tiempo de la conciencia crítica que anida en el sector. Este libro contribuye a una mejor comprensión de la dimensión publicitaria de la radio, cuya potencialidad como negocio legitima a su vez su función de servicio público. Si la radio no existe porque creativos, planificadores y anunciantes no hablan de ella, y de lo que no se habla no existe... hablemos y la radio existirá.
Author : Bob Schulberg
Publisher :
ISBN 13 : 9789701000342
Total Pages : 297 pages
Book Rating : 4.0/5 (3 download)
Download or read book Publicidad radiofónica written by Bob Schulberg and published by . This book was released on 1992 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc G. Weinberger
Publisher : Lexington Books
ISBN 13 : 9780669250039
Total Pages : 210 pages
Book Rating : 4.2/5 (5 download)
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author : Bob Schulberg
Publisher :
ISBN 13 : 9789586002639
Total Pages : 297 pages
Book Rating : 4.0/5 (26 download)
Download or read book Publicidad radiofonica written by Bob Schulberg and published by . This book was released on 1994 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : Tony Hertz
Publisher : Ecademy Press
ISBN 13 : 1908746653
Total Pages : 177 pages
Book Rating : 4.9/5 (87 download)
Download or read book The 7 Secrets of Creative Radio Advertising written by Tony Hertz and published by Ecademy Press. This book was released on 2013 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Author : María Isabel Hernández Toribio
Publisher :
ISBN 13 : 9788480637978
Total Pages : 285 pages
Book Rating : 4.6/5 (379 download)
Download or read book El poder de la palabra en la publicidad de radio written by María Isabel Hernández Toribio and published by . This book was released on 2006-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro constituye un intento de dar respuesta a una serie de interrogantes que surgen a la hora de elaborar la publicidad de la radio, tales como: si, como sabemos, resulta altamente eficaz la personalización del mensaje para conseguir la persuasión, ¿cómo se lleva a cabo ésta?; qué características del soporte material de transmisión otorgan más nítidamente especificidad al discurso publicitario de la radio; cuáles son las funciones que pueden atribuirse a la presencia de la música, el paralenguaje y otros efectos sonoros en la configuración global del mensaje; bajo qué formatos se presentan los mensajes publicitarios en la radio; qué valores implícitos, de diversa naturaleza, sustentan esta particular práctica discursiva, y en función de qué finalidad/es surge este perfecto entramado.
Author : Andrew Ingram
Publisher : John Wiley & Sons
ISBN 13 : 0470016116
Total Pages : 132 pages
Book Rating : 4.4/5 (7 download)
Download or read book An Advertiser's Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author : Julio Moreno
Publisher : UNC Press Books
ISBN 13 : 0807862088
Total Pages : 336 pages
Book Rating : 4.8/5 (78 download)
Download or read book Yankee Don't Go Home! written by Julio Moreno and published by UNC Press Books. This book was released on 2004-07-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Author : Edmond A. Bruneau
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Radio Commission
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (243 download)
Download or read book Commercial Radio Advertising written by United States. Federal Radio Commission and published by . This book was released on 1932 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emma Dorothea Schutrumpf
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Broadcast Advertising in Latin America written by Emma Dorothea Schutrumpf and published by . This book was released on 1931 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.0/5 (13 download)
Download or read book Liquor Advertising Over Radio and Television written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1952 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonne Murphy
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Warren B. Dygert
Publisher : Facsimiles-Garl
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 ( download)
Download or read book Radio as an Advertising Medium written by Warren B. Dygert and published by Facsimiles-Garl. This book was released on 1985 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
