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Author : Jonne Murphy
Publisher :
ISBN 13 : 9780608154718
Total Pages : 252 pages
Book Rating : 4.1/5 (547 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonne Murphy
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Schulberg
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Schulberg
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Marc G. Weinberger
Publisher : Lexington Books
ISBN 13 : 9780669250039
Total Pages : 210 pages
Book Rating : 4.2/5 (5 download)
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Andrew Ingram
Publisher : John Wiley & Sons
ISBN 13 : 0470016116
Total Pages : 132 pages
Book Rating : 4.4/5 (7 download)
Download or read book An Advertiser's Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810862190
Total Pages : 271 pages
Book Rating : 4.8/5 (18 download)
Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author : Tony Hertz
Publisher : Ecademy Press
ISBN 13 : 1908746653
Total Pages : 177 pages
Book Rating : 4.9/5 (87 download)
Download or read book The 7 Secrets of Creative Radio Advertising written by Tony Hertz and published by Ecademy Press. This book was released on 2013 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Author : Bill West
Publisher :
ISBN 13 : 9781890549138
Total Pages : 163 pages
Book Rating : 4.5/5 (491 download)
Download or read book Radio Advertising 101.5 written by Bill West and published by . This book was released on 1999 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 247 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author : William R. West
Publisher :
ISBN 13 : 9781886745223
Total Pages : 140 pages
Book Rating : 4.7/5 (452 download)
Download or read book Radio Advertising One Hundred and One Point Five written by William R. West and published by . This book was released on 1999-01-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author : Jim Aitchison
Publisher :
ISBN 13 : 9780130093158
Total Pages : 266 pages
Book Rating : 4.0/5 (931 download)
Download or read book Cutting Edge Radio written by Jim Aitchison and published by . This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen E. Katz
Publisher : Lawrence Erlbaum Assoc Incorporated
ISBN 13 : 0805842675
Total Pages : 185 pages
Book Rating : 4.8/5 (58 download)
Download or read book The Media Handbook written by Helen E. Katz and published by Lawrence Erlbaum Assoc Incorporated. This book was released on 2003 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbookprovides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, out of home, and Internet) and examines how media fits into the overall marketing framework, providing insights on how marketing and media objectives are established. Highlights of this text include: *explanations of media research with each media form, showing how research is utilized and illustrating its role in understanding how and why people use media; *charts and tables throughout, with useful statistics on media audiences; *national and local examples to show how media planning/buying occur for local businesses and major brand names; *emphasis on the creativity of the media planning/buying discipline; *checklists in each chapter to emphasize critical points; and *current listings of industry resources and associations. With its emphasis on real-world industry practice, The Media Handbookprovides an essential introduction to students in advertising, media planning, communication, and marketing. It will serve as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author : Carole Fleming
Publisher : Routledge
ISBN 13 : 1135258104
Total Pages : 338 pages
Book Rating : 4.1/5 (352 download)
Download or read book The Radio Handbook written by Carole Fleming and published by Routledge. This book was released on 2009-09-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Featuring two entirely new chapters for this edition, You Radio and Sport on Radio, this text offers a thorough introduction to radio in the twenty-first century. Using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sport programmes. Discussing a variety of new media such as podcasts, digital radio and web-linked radio stations, Carole Fleming explores the place of radio today, the extraordinary growth of commercial radio and the importance of community radio. The Radio Handbook shows how communication theory informs everyday broadcasts and encourages a critical approach to radio listening and to radio practice. Addressing issues of regulation, accountability and representation, it offers advice on working in radio and outlines the skills needed for a career in the industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (21 download)
Download or read book How to Profit from Radio Advertising written by and published by . This book was released on 1975 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : National Retail Merchants Assn
ISBN 13 : 9780871020604
Total Pages : 85 pages
Book Rating : 4.0/5 (26 download)
Download or read book How to Profit from Radio Advertising written by and published by National Retail Merchants Assn. This book was released on 1975-01-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
