Marketing in the Public Sector

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Author :
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 465 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing in the Public Sector by : Nancy R. Lee

Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing the Public Sector

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Author :
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Marketing Management and Communications in the Public Sector

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Author :
Publisher : Routledge
ISBN 13 : 1136504591
Total Pages : 354 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Social Marketing and Public Health

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Social Marketing and Public Health by : Jeff French

Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Public Sector Marketing e book

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 1408250349
Total Pages : 245 pages
Book Rating : 4.4/5 (82 download)

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Book Synopsis Public Sector Marketing e book by : Tony Proctor

Download or read book Public Sector Marketing e book written by Tony Proctor and published by Pearson Higher Ed. This book was released on 2007-07-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

Public Sector Entrepreneurship and the Integration of Innovative Business Models

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Author :
Publisher : IGI Global
ISBN 13 : 1522522166
Total Pages : 309 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Public Sector Entrepreneurship and the Integration of Innovative Business Models by : Lewandowski, Mateusz

Download or read book Public Sector Entrepreneurship and the Integration of Innovative Business Models written by Lewandowski, Mateusz and published by IGI Global. This book was released on 2017-01-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the forefront of entrepreneurial discussions. This shift has allowed researchers and practitioners to expand on their knowledge of positive business choices and paved the way for more profitable business empires. Public Sector Entrepreneurship and the Integration of Innovative Business Models is a comprehensive source of academic research that discusses the latest entrepreneurial strategies, achievements, and challenges in public sector contexts. Highlighting relevant topics such as public management, crowdsourcing, municipal cooperation, and public sector marketing, this is an ideal resource for managers, practitioners, researchers, and professionals interested in learning more about public sector business ideals, and how these models are shaping positive entrepreneurial communities around the world.

The Handbook of Public Sector Communication

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Marketing Management and Communications in the Public Sector

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Author :
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Public Branding and Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Social Marketing in the 21st Century

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Author :
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Social Marketing in the 21st Century by : Alan R. Andreasen

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Public Sector Marketing Communications Volume I

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Author :
Publisher : Springer Nature
ISBN 13 : 3031072936
Total Pages : 258 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Public Sector Marketing Communications Volume I by : Ogechi Adeola

Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

Services Marketing and Management

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Publisher : SAGE
ISBN 13 : 1446228789
Total Pages : 222 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

EBOOK: Principles of Services Marketing

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Publisher : McGraw Hill
ISBN 13 : 0077152379
Total Pages : 514 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Principles of Services Marketing by : Adrian Palmer

Download or read book EBOOK: Principles of Services Marketing written by Adrian Palmer and published by McGraw Hill. This book was released on 2013-01-16 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.

Marketing Public Sector Services

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Author :
Publisher : HB Publications
ISBN 13 : 1899448691
Total Pages : 99 pages
Book Rating : 4.8/5 (994 download)

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Book Synopsis Marketing Public Sector Services by : Jennifer Bean

Download or read book Marketing Public Sector Services written by Jennifer Bean and published by HB Publications. This book was released on 2012-01-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.

Public Sector Communication

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119135575
Total Pages : 276 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Public Sector Communication by : María José Canel

Download or read book Public Sector Communication written by María José Canel and published by John Wiley & Sons. This book was released on 2018-07-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

Selling the City

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Author :
Publisher : *Belhaven Press
ISBN 13 : 9780471944706
Total Pages : 226 pages
Book Rating : 4.9/5 (447 download)

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Book Synopsis Selling the City by : G. J. Ashworth

Download or read book Selling the City written by G. J. Ashworth and published by *Belhaven Press. This book was released on 1993-11-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.

Journal of Public Policy and Marketing

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Author :
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear

Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: