Public Sector Communication

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Public Sector Communication

Author : María José Canel
Publisher : John Wiley & Sons
ISBN 13 : 1119135575
Total Pages : 276 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Public Sector Communication by : María José Canel

Download or read book Public Sector Communication written by María José Canel and published by John Wiley & Sons. This book was released on 2018-07-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

The Handbook of Public Sector Communication

Author : Vilma Luoma-aho
Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Professional Communications in the Public Sector

Author : Ted Glenn
Publisher : Canadian Scholars’ Press
ISBN 13 : 155130631X
Total Pages : 312 pages
Book Rating : 4.5/5 (513 download)

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Book Synopsis Professional Communications in the Public Sector by : Ted Glenn

Download or read book Professional Communications in the Public Sector written by Ted Glenn and published by Canadian Scholars’ Press. This book was released on 2014 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

OECD Report on Public Communication The Global Context and the Way Forward

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264509259
Total Pages : 240 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis OECD Report on Public Communication The Global Context and the Way Forward by : OECD

Download or read book OECD Report on Public Communication The Global Context and the Way Forward written by OECD and published by OECD Publishing. This book was released on 2021-12-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.

Marketing Management and Communications in the Public Sector

Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1136504591
Total Pages : 354 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Public Sector Communication

Author : Doris Appel Graber
Publisher : CQ-Roll Call Group Books
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Sector Communication by : Doris Appel Graber

Download or read book Public Sector Communication written by Doris Appel Graber and published by CQ-Roll Call Group Books. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert in media and communications, Public Sector Communication focuses on information management in government agencies by analyzing the nature of information flows and communication problems. This book provides practical information for those interested in the public sector.

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Communicating Causes

Author : Nicky Garsten
Publisher : Routledge
ISBN 13 : 1351022202
Total Pages : 290 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Communicating Causes by : Nicky Garsten

Download or read book Communicating Causes written by Nicky Garsten and published by Routledge. This book was released on 2018-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Communicating for Results in Government

Author : James L. Garnett
Publisher : Jossey-Bass
ISBN 13 : 9780787900007
Total Pages : 306 pages
Book Rating : 4.9/5 ( download)

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Book Synopsis Communicating for Results in Government by : James L. Garnett

Download or read book Communicating for Results in Government written by James L. Garnett and published by Jossey-Bass. This book was released on 1994-06-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research and practical experience, James L. Garnett offers public managers a new, more systematic and strategic approach to communicating with superiors, colleagues, and citizens; presents guidelines for effective communication; and furnishes practical tools for using this new approach.

Strategic Communication

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Swiss Public Administration

Author : Andreas Ladner
Publisher : Springer
ISBN 13 : 3319923811
Total Pages : 397 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Swiss Public Administration by : Andreas Ladner

Download or read book Swiss Public Administration written by Andreas Ladner and published by Springer. This book was released on 2018-08-07 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Swiss citizens approve of their government and the way democracy is practiced; they trust the authorities and are satisfied with the range of services Swiss governments provide. This is quite unusual when compared to other countries. This open access book provides insight into the organization and the functioning of the Swiss state. It claims that, beyond politics, institutions and public administration, there are other factors which make a country successful. The authors argue that Switzerland is an interesting case, from a theoretical, scientific and a more practice-oriented perspective. While confronted with the same challenges as other countries, Switzerland offers different solutions, some of which work astonishingly well.

Social Media in the Public Sector

Author : Ines Mergel
Publisher : John Wiley & Sons
ISBN 13 : 1118109945
Total Pages : 324 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Social Media in the Public Sector by : Ines Mergel

Download or read book Social Media in the Public Sector written by Ines Mergel and published by John Wiley & Sons. This book was released on 2012-10-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Marketing the Public Sector

Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Information and Communication Technologies in Public Administration

Author : Christopher Reddick
Publisher : CRC Press
ISBN 13 : 1482239302
Total Pages : 352 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Information and Communication Technologies in Public Administration by : Christopher Reddick

Download or read book Information and Communication Technologies in Public Administration written by Christopher Reddick and published by CRC Press. This book was released on 2015-04-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how information technology (IT) can be used in public administration, Information and Communication Technologies in Public Administration: Innovations from Developed Countries examines global perspectives on public administration and IT innovations. This book illustrates the theoretical context of current policies, issues, and imp

Public Relations in the Nonprofit Sector

Author : Richard D. Waters
Publisher : Routledge
ISBN 13 : 1317636902
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Public Relations in the Nonprofit Sector by : Richard D. Waters

Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Social Media for Government

Author : Gohar F. Khan
Publisher : Springer
ISBN 13 : 9811029423
Total Pages : 159 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Social Media for Government by : Gohar F. Khan

Download or read book Social Media for Government written by Gohar F. Khan and published by Springer. This book was released on 2017-02-15 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

Marketing Management and Communications in the Public Sector

Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.