Public Sector Marketing Communications Volume Ii

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Public Sector Marketing Communications, Volume II

Author : Ogechi Adeola
Publisher :
ISBN 13 : 9783031178641
Total Pages : 0 pages
Book Rating : 4.1/5 (786 download)

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Book Synopsis Public Sector Marketing Communications, Volume II by : Ogechi Adeola

Download or read book Public Sector Marketing Communications, Volume II written by Ogechi Adeola and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Appropriate market communication tools will always be essential to maintaining a good public image. This book provides a deep understanding of the application of these tools to the public sector." - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria. Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa's public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying state-of-the-art marketing principles and practices to the public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing, and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.

Public Sector Marketing Communications Volume I

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3031072936
Total Pages : 258 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Public Sector Marketing Communications Volume I by : Ogechi Adeola

Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

Marketing Management and Communications in the Public Sector

Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Marketing Communications in Emerging Economies, Volume II

Author : Thomas Anning-Dorson
Publisher : Springer Nature
ISBN 13 : 3030813371
Total Pages : 313 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Communications in Emerging Economies, Volume II by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume II written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Public Sector Marketing e book

Author : Tony Proctor
Publisher : Pearson Higher Ed
ISBN 13 : 1408250349
Total Pages : 245 pages
Book Rating : 4.4/5 (82 download)

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Book Synopsis Public Sector Marketing e book by : Tony Proctor

Download or read book Public Sector Marketing e book written by Tony Proctor and published by Pearson Higher Ed. This book was released on 2007-07-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

Marketing Communications and Brand Development in Emerging Markets Volume II

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030955818
Total Pages : 318 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Marketing Communications and Brand Development in Emerging Markets Volume II by : Ogechi Adeola

Download or read book Marketing Communications and Brand Development in Emerging Markets Volume II written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1317697758
Total Pages : 445 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

The Handbook of Public Sector Communication

Author : Vilma Luoma-aho
Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Doing Business in Russia, Volume II

Author : Anatoly Zhuplev
Publisher : Business Expert Press
ISBN 13 : 1631576798
Total Pages : 254 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Doing Business in Russia, Volume II by : Anatoly Zhuplev

Download or read book Doing Business in Russia, Volume II written by Anatoly Zhuplev and published by Business Expert Press. This book was released on 2016-12-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book serves as a concise guide in understanding Russia from an international business perspective. It explores strategic issues, drivers, constraints, costs, and risks of international expansion and includes analytical tools, practical applications, sources of information, and assistance in international business research. These are supplemented by analysis of Russia’s macro-economic profile, drivers, strategic strengths and weaknesses in the comparative context, including its international market attractiveness and opportunities for U.S. companies. The book examines Russia’s main industries, their profiles, trends and business attractiveness, trends, and marketing strategies. The discussion of Russia’s regions covers regional subdivisions and economic profiles with the focus on Moscow, the leading economic region. The book also covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism, Russia retains its relationship-driven culture. The book provides insights by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book’s pedagogy includes skill development exercises and cases on doing business in Russia.

Marketing Communications for Local Nonprofit Organizations

Author : Teri Kline Henley
Publisher : Routledge
ISBN 13 : 1136403647
Total Pages : 265 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Essentials of Health Care Marketing

Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Essentials of Health Care Marketing by : Berkowitz

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Marketing Communications in Emerging Economies, Volume II

Author : Thomas Anning-Dorson
Publisher : Palgrave Macmillan
ISBN 13 : 9783030813369
Total Pages : 299 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing Communications in Emerging Economies, Volume II by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume II written by Thomas Anning-Dorson and published by Palgrave Macmillan. This book was released on 2021-12-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Integrated Marketing Communication

Author : Jeanne M. Persuit
Publisher : Lexington Books
ISBN 13 : 1498540031
Total Pages : 199 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Integrated Marketing Communication by : Jeanne M. Persuit

Download or read book Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2016-09-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1000176657
Total Pages : 515 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2020-09-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

Marketing Communications for Local Nonprofit Organizations

Author : Teri Kline Henley
Publisher : Routledge
ISBN 13 : 113640371X
Total Pages : 280 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Innovative Marketing Communications

Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1136395210
Total Pages : 288 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Innovative Marketing Communications by : Guy Masterman

Download or read book Innovative Marketing Communications written by Guy Masterman and published by Routledge. This book was released on 2007-06-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Hospitality and Tourism Marketing

Author : Robert Ebo Hinson
Publisher : CRC Press
ISBN 13 : 1040009921
Total Pages : 263 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Hospitality and Tourism Marketing by : Robert Ebo Hinson

Download or read book Hospitality and Tourism Marketing written by Robert Ebo Hinson and published by CRC Press. This book was released on 2024-04-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.