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Public Relations Management In Africa Volume 2
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Book Synopsis Public Relations Management in Africa Volume 2 by : Albert A. Anani-Bossman
Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Book Synopsis Public Relations Management in Africa Volume 1 by : Albert A. Anani-Bossman
Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
Book Synopsis Responsible Management in Africa, Volume 2 by : Kemi Ogunyemi
Download or read book Responsible Management in Africa, Volume 2 written by Kemi Ogunyemi and published by Emerald Group Publishing. This book was released on 2022-07-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Management in Africa delivers a rich reservoir of indigenous value-narratives based on a well-balanced philosophical anthropology, enriching global knowledge in the philosophy of management and in business ethics and contributing much-needed insights for leaders around the world to manage enterprise responsibly.
Book Synopsis Public Sector Marketing Communications, Volume II by : Ogechi Adeola
Download or read book Public Sector Marketing Communications, Volume II written by Ogechi Adeola and published by Palgrave Macmillan. This book was released on 2023-04-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
Book Synopsis 100 Years of Radio in South Africa, Volume 2 by : Sisanda Nkoala
Download or read book 100 Years of Radio in South Africa, Volume 2 written by Sisanda Nkoala and published by Springer Nature. This book was released on 2024-01-28 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution focusing on a critique of the medium’s role in community-building and culture making among others. While the book will provide relevant theoretical frameworks, it also aims to include the voices of media practitioners who can reflect on the importance of this medium from a more realistic perspective. Volume 2 focuses on the impact of digitization on radio in South Africa, and considers the future of radio in South Africa.
Book Synopsis Public Relations Research Annual by : Larissa A. Grunig
Download or read book Public Relations Research Annual written by Larissa A. Grunig and published by Psychology Press. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Public Sector Marketing Communications Volume I by : Ogechi Adeola
Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Palgrave Macmillan. This book was released on 2023-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
Book Synopsis Social Media and Elections in Africa, Volume 2 by : Martin N. Ndlela
Download or read book Social Media and Elections in Africa, Volume 2 written by Martin N. Ndlela and published by Springer Nature. This book was released on 2020-02-14 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the second of two volumes, explores the challenges and opportunities presented by the increased presence of social media within African politics. Electoral processes in Africa have assumed new dimensions due to the influence of social media. As social media permeates different aspects of elections, it is ostensibly creating new challenges and opportunities. Most evident are the challenges of hate speech, misogyny and incivility. This book considers the impact of digital media before, during, and after elections, as well as authorities' attempts to legislate and regulate the internet in response. Contributions to this volume analyse social media posts, transgressive images, newspaper articles, and include case studies of Algeria, Zimbabwe, Kenya, South Africa, Nigeria and Uganda. This results in the delivery of an original depiction of the use of social media in a variety of African contexts. This book will appeal to academics and students of media and communication studies, political studies, journalism, sociology, and African studies.
Book Synopsis Essentials of Effective Public Relations for Sub-Saharan Africa by : Scott M. Cutlip
Download or read book Essentials of Effective Public Relations for Sub-Saharan Africa written by Scott M. Cutlip and published by Maskew Miller Longman. This book was released on 2002 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
Download or read book Awards, honors & prizes written by and published by Gale Cengage. This book was released on 2001 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Strategy by : Sandra Oliver
Download or read book Public Relations Strategy written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Book Synopsis Public Relations for Marketing Management by : Frank Jefkins
Download or read book Public Relations for Marketing Management written by Frank Jefkins and published by Springer. This book was released on 1983-12-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Public Relations by : J. Chris Skinner
Download or read book Handbook of Public Relations written by J. Chris Skinner and published by . This book was released on 2013-10-15 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what is needed to compile a media release? How do public relations practioners create successful corporate social investment activities? How do you implement a new corporate identity programme? What do you need to plan PR events? Now in its tenth edition, Handbook of Public Relations remains a leading South African text that offers academic and practical perspectives on public relations in the business and management environment. The tenth edition provides current and relevant public relations developments by using case studies on issues such as social media and corporate branding from a uniquely local perspective. The text is written in accessible language that will assist students to grasp public relations terminology.FeaturesReflection features to help students evaluate the content covered in each chapterReview questions to help students with self-assessmentNew case studies on corporate governance and social marketing.
Book Synopsis Public Relations by : Ronél S. Rensburg
Download or read book Public Relations written by Ronél S. Rensburg and published by Heinemann Educational Books. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Awards Honors & Prizes, Volume 2: International by : Thomson Gale
Download or read book Awards Honors & Prizes, Volume 2: International written by Thomson Gale and published by Gale Cengage. This book was released on 2007-04 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international directory describes awards given for achievements in virtually every field of endeavor. Awards are listed alphabetically by the name of the administering organization, followed by alphabetical listings and descriptions of each of the awards it offers. Each volume contains organization, award, and subject indexes for quick reference. This reference includes e-mail addresses and URLs.
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Book Synopsis Public Relations for Management Success by : Frank Jefkins
Download or read book Public Relations for Management Success written by Frank Jefkins and published by Routledge. This book was released on 2018-04-17 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
