Public Relations Leaders As Sensemakers

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Public Relations Leaders as Sensemakers

Author : Bruce K. Berger
Publisher : Routledge
ISBN 13 : 1317938194
Total Pages : 365 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Public Relations Leaders as Sensemakers by : Bruce K. Berger

Download or read book Public Relations Leaders as Sensemakers written by Bruce K. Berger and published by Routledge. This book was released on 2014-05-23 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

The Role of Leadership in Building Inclusive Diversity in Public Relations

Author : Nilanjana Bardhan
Publisher : Taylor & Francis
ISBN 13 : 1000623408
Total Pages : 245 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Role of Leadership in Building Inclusive Diversity in Public Relations by : Nilanjana Bardhan

Download or read book The Role of Leadership in Building Inclusive Diversity in Public Relations written by Nilanjana Bardhan and published by Taylor & Francis. This book was released on 2022-07-28 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes responsibility and accountability for the structural and cultural changes required. Drawing on literature from three different areas – public relations, diversity and inclusion/equity in US societal and organizational contexts and leadership – the authors build a conceptual framework and model for inclusive leadership in public relations that addresses industry dynamics. The book is timely as a resource for public relations scholars and as a supplementary text for advanced courses in public relations principles, theory, management, leadership and diversity. It also provides practitioners theoretical guidance on how to improve diversity, inclusion and equity in their organizations.

Strategic Public Relations Leadership

Author : Anne Gregory
Publisher : Taylor & Francis
ISBN 13 : 1000603415
Total Pages : 186 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Strategic Public Relations Leadership by : Anne Gregory

Download or read book Strategic Public Relations Leadership written by Anne Gregory and published by Taylor & Francis. This book was released on 2022-07-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Leadership Development in Public Relations

Author : Marlene S. Neill
Publisher : Taylor & Francis
ISBN 13 : 1040009883
Total Pages : 142 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Leadership Development in Public Relations by : Marlene S. Neill

Download or read book Leadership Development in Public Relations written by Marlene S. Neill and published by Taylor & Francis. This book was released on 2024-01-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.

Managing Public Relations

Author : Peter M. Smudde
Publisher : Taylor & Francis
ISBN 13 : 100083249X
Total Pages : 392 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing Public Relations by : Peter M. Smudde

Download or read book Managing Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2023-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Public Relations

Author : Carolyn Mae Kim
Publisher : Routledge
ISBN 13 : 1351374494
Total Pages : 304 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Public Relations by : Carolyn Mae Kim

Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

International Public Relations

Author : Ian Somerville
Publisher : Taylor & Francis
ISBN 13 : 1317507916
Total Pages : 282 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis International Public Relations by : Ian Somerville

Download or read book International Public Relations written by Ian Somerville and published by Taylor & Francis. This book was released on 2016-08-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Public Relations Theory

Author : Jae-Hwa Shin
Publisher : John Wiley & Sons
ISBN 13 : 1119712963
Total Pages : 400 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Public Relations Theory by : Jae-Hwa Shin

Download or read book Public Relations Theory written by Jae-Hwa Shin and published by John Wiley & Sons. This book was released on 2020-12-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

Social Media and Crisis Communication

Author : Yan Jin
Publisher : Taylor & Francis
ISBN 13 : 131760797X
Total Pages : 482 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Social Media and Crisis Communication by : Yan Jin

Download or read book Social Media and Crisis Communication written by Yan Jin and published by Taylor & Francis. This book was released on 2017-06-27 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

Public Relations

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110552604
Total Pages : 630 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Public Relations by : Chiara Valentini

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1351700405
Total Pages : 392 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2019-10-21 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

Public Relations Leaders as Sensemakers

Author : Bruce K. Berger
Publisher :
ISBN 13 : 9781315858937
Total Pages : 0 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis Public Relations Leaders as Sensemakers by : Bruce K. Berger

Download or read book Public Relations Leaders as Sensemakers written by Bruce K. Berger and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

The Routledge Companion to Public Relations

Author : Donnalyn Pompper
Publisher : Taylor & Francis
ISBN 13 : 100072896X
Total Pages : 625 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Companion to Public Relations by : Donnalyn Pompper

Download or read book The Routledge Companion to Public Relations written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2022-11-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Latin American and Caribbean Perspectives on the Development of Public Relations

Author : T. Watson
Publisher : Springer
ISBN 13 : 1137404329
Total Pages : 116 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Latin American and Caribbean Perspectives on the Development of Public Relations by : T. Watson

Download or read book Latin American and Caribbean Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-12-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Reassessing the Relationship between Marketing and Public Relations

Author : Lisa Dühring
Publisher : Springer
ISBN 13 : 365818034X
Total Pages : 332 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Reassessing the Relationship between Marketing and Public Relations by : Lisa Dühring

Download or read book Reassessing the Relationship between Marketing and Public Relations written by Lisa Dühring and published by Springer. This book was released on 2017-04-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

Communication, Digital Media, and Popular Culture in Korea

Author : Kyong Yoon Yong Jin
Publisher : Lexington Books
ISBN 13 : 1498562043
Total Pages : 533 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Communication, Digital Media, and Popular Culture in Korea by : Kyong Yoon Yong Jin

Download or read book Communication, Digital Media, and Popular Culture in Korea written by Kyong Yoon Yong Jin and published by Lexington Books. This book was released on 2018-05-16 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.

Business Acumen for Strategic Communicators

Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 183797084X
Total Pages : 282 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2024-09-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.