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Author :
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (487 download)
Download or read book Public Relations in Distributive Education written by and published by . This book was released on 1969 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Colorado. State Board for Vocational Education. Distributive Education Division
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (646 download)
Download or read book A Guide to Better Public Relations written by Colorado. State Board for Vocational Education. Distributive Education Division and published by . This book was released on 195? with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)
Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distributive Education from AIM, 1967-1971 written by United States. Office of Education and published by . This book was released on 1972 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)
Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Author : Theodore J. Kowalski
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)
Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.
Author : Theodore J. Kowalski
Publisher : Simon & Schuster Books For Young Readers
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations in Educational Organizations written by Theodore J. Kowalski and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.
Author : Ohio State University. Center for Vocational and Technical Education
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distributive Education; Instructional Materials written by Ohio State University. Center for Vocational and Technical Education and published by . This book was released on 1972 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Solis
Publisher : FT Press
ISBN 13 : 0137011261
Total Pages : 463 pages
Book Rating : 4.1/5 (37 download)
Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Author : Johanna M. Lockhart
Publisher : iUniverse
ISBN 13 : 0595361331
Total Pages : 291 pages
Book Rating : 4.5/5 (953 download)
Download or read book How to Market Your School written by Johanna M. Lockhart and published by iUniverse. This book was released on 2005-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
Author : Kelly Wachel
Publisher : Rowman & Littlefield
ISBN 13 : 1475820577
Total Pages : 99 pages
Book Rating : 4.4/5 (758 download)
Download or read book Having an Impact on Learning written by Kelly Wachel and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
Author : Frank Jefkins
Publisher : Elsevier
ISBN 13 : 1483183173
Total Pages : 287 pages
Book Rating : 4.4/5 (831 download)
Download or read book Public Relations written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author : Mary Virginia Marks
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)
Download or read book Guidelines for Teacher Education Programs in Distributive Education written by Mary Virginia Marks and published by . This book was released on 1962 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marvin W. Criqui
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (499 download)
Download or read book A Study of the Effective Techniques Used in Public Relations by the Distributive Education Coordinators in Kansas written by Marvin W. Criqui and published by . This book was released on 1954 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Texas. Distributive Education Dept
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (687 download)
Download or read book Distributive Education: Communications in distribution written by University of Texas. Distributive Education Dept and published by . This book was released on 1962 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irene M. Lober
Publisher : Rowman & Littlefield
ISBN 13 : 0877626871
Total Pages : 338 pages
Book Rating : 4.8/5 (776 download)
Download or read book Promoting Your School written by Irene M. Lober and published by Rowman & Littlefield. This book was released on 1993 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Peter M. Smudde
Publisher : Taylor & Francis
ISBN 13 : 1040099661
Total Pages : 174 pages
Book Rating : 4.0/5 (4 download)
Download or read book Teaching Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2024-07-19 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.
