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Public Relations For Hospitality Managers
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Book Synopsis Public Relations for Hospitality Managers by : Albert E. Kudrle
Download or read book Public Relations for Hospitality Managers written by Albert E. Kudrle and published by Wiley. This book was released on 1995-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Book Synopsis Travel and Tourism Public Relations by : Dennis Deuschl
Download or read book Travel and Tourism Public Relations written by Dennis Deuschl and published by Routledge. This book was released on 2006-08-11 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Book Synopsis The PR Knowledge Book by : Sangeeta Waldron
Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
Book Synopsis Travel and Tourism Public Relations by : Dennis E. Deuschl
Download or read book Travel and Tourism Public Relations written by Dennis E. Deuschl and published by Routledge. This book was released on 2006 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Book Synopsis Hospitality Marketing Management by : David C. Bojanic
Download or read book Hospitality Marketing Management written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen
Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Book Synopsis Hospitality Marketing Management by : Robert D. Reid
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Book Synopsis Managing Public Relations and Brand Image through Social Media by : Singh, Anurag
Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Book Synopsis Event Planning and Management by : Ruth Dowson
Download or read book Event Planning and Management written by Ruth Dowson and published by Kogan Page Publishers. This book was released on 2015-09-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Book Synopsis Occupational outlook handbook, 2010-11 (Paperback) by :
Download or read book Occupational outlook handbook, 2010-11 (Paperback) written by and published by Government Printing Office. This book was released on with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important resource for employers, career counselors, and job seekers, this handbook contains current information on today's occupations and future hiring trends, and features detailed descriptions of more than 250 occupations. Find out what occupations entail their working conditions, the training and education needed for these positions, their earnings, and their advancement potential. Also includes summary information on 116 additional occupations.
Book Synopsis International Encyclopedia of Hospitality Management 2nd edition by : Abraham Pizam
Download or read book International Encyclopedia of Hospitality Management 2nd edition written by Abraham Pizam and published by Routledge. This book was released on 2012-06-25 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
Book Synopsis Organizational learning in tourism and hospitality crisis management by : Zahed Ghaderi
Download or read book Organizational learning in tourism and hospitality crisis management written by Zahed Ghaderi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an uncertain world characterized by the occurrence of unexpected incidents in different corners of the globe which can have widespread adverse consequences. It is therefore vital to be prepared for, and attempt to prevent or mitigate the negative effects of such crises through crisis management tools and organizational learning practices. According to the current literature, the tourism and hospitality industry has been exposed to dramatic impacts from human-induced crises and natural disasters during past decades. The repercussions are manifested in the form of business failure, economic losses, tarnished destination image, physical damage to infrastructure and facilities, psychological effects, and other undesirable outcomes. Many of these crisis events are recurrent and their effects can be averted or ameliorated through practicing organizational learning and engaging in preparation activities. However, limited attempts have been made by industry players to detect early warning signals, learn from crises and prepare for the next ones. Despite the important contributions in terms of 'lessons learned' from historical analyses, they usually provide little information on how tourism organizations facing the crisis attempted to manage it proactively and what they did reactively (Paraskevas and Quek, 2019). Comprehensive sources in this field is thus necessary to fill this gap. Few research studies are available to discuss organizational learning in the process of tourism crisis management. A comprehensive collection of book chapters concentrating on both theory and practice will shed some light on this issue and propose recommendations for future investigation. Hence, the aim of this publication is to discover various aspects of organizational learning in tourism and hospitality crisis management and discuss future prospects. The book will be the main resource for future research in the field of tourism crisis management and organizational learning. There would be several reasons for such demand. First, this subject is relatively new in the hospitality and tourism field, covering many critical aspects of organizational learning in tourism crisis management. This novelty and in-depth discussions of practical lessons across the globe could be of great interest to both academics and practitioners alike. In recent years, many tourism and hospitality firms have applied the essence of crisis management and organizational learning in their contingency planning and crisis management frameworks. Tourism and hospitality managers have fully realized the importance of learning from previous crises and thus applied these learning strategies in their preparation programs. Therefore, they would be very eager more than before to use this material and recommend it to colleagues, employees, etc. Another potential demand would be academics, students and researchers in the both fields of organizational learning and tourism crisis management. Most universities and tourism institutions either directly or indirectly have developed new curriculums on tourism crisis management at Masters and PhD levels with special focus on organizational learning and preparation. This book will be of great interest for these people as previous resources are relatively outdated and furthermore, they did not cover the subject of organizational learning in details.
Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti
Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti and published by Emerald Group Publishing. This book was released on 2023-02-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
Download or read book Occupational Outlook Handbook written by and published by . This book was released on 2008 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Labor Dept. (U.S.), Bureau of Labor Statistics Publisher :Bureau of Labor Statistics ISBN 13 :9780160843174 Total Pages :900 pages Book Rating :4.8/5 (431 download)
Book Synopsis Occupational Outlook Handbook 2010-2011 (Paperback) by : Labor Dept. (U.S.), Bureau of Labor Statistics
Download or read book Occupational Outlook Handbook 2010-2011 (Paperback) written by Labor Dept. (U.S.), Bureau of Labor Statistics and published by Bureau of Labor Statistics. This book was released on 2010 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important resource for employers, career counselors, and job seekers, this handbook contains current information on today's occupations and future hiring trends, and features detailed descriptions of more than 250 occupations. Find out what occupations entail their working conditions, the training and education needed for these positions, their earnings, and their advancement potential. Also includes summary information on 116 additional occupations.
