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Public Relations For Hospitality Managers
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Book Synopsis Public Relations for Hospitality Managers by : Albert E. Kudrle
Download or read book Public Relations for Hospitality Managers written by Albert E. Kudrle and published by Wiley. This book was released on 1995-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Book Synopsis Travel and Tourism Public Relations by : Dennis E. Deuschl
Download or read book Travel and Tourism Public Relations written by Dennis E. Deuschl and published by Routledge. This book was released on 2006 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Book Synopsis Travel and Tourism Public Relations by : D. Deuschl
Download or read book Travel and Tourism Public Relations written by D. Deuschl and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Encyclopedia of Hospitality Management by : Abraham Pizam
Download or read book International Encyclopedia of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2012-06-25 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: * 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market * An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct * User friendly and accessible so that students can quickly and easily locate the information that they require
Book Synopsis Hospitality Marketing Management by : Robert D. Reid
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Book Synopsis Public Relations as a tool of tourism marketing by : Melis Ceylan
Download or read book Public Relations as a tool of tourism marketing written by Melis Ceylan and published by GRIN Verlag. This book was released on 2008-02-18 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, language: English, abstract: INTRODUCTION As a result of globalization, the borders between the countries have started to disappear. The transportation became much more easier compared to the last century, even the last decade. There are many airplanes going to the other end of the world every single day (Business Week, 2005). Moreover, after the foundation of European Union, the permission of free flow of people between the member states; in other words, after the elimination of the borders, people do not prefer to go to their summer houses anymore, but to other countries in their spare times. All of these lead to the growth of the tourism sector. In today’s world, there are many kinds of tourism including; business and conference tourism, cultural and historical tourism, sex tourism, health tourism, spa, sports and adventure tourism, event tourism, and space tourism (L’Etang, Falkheimer, Lugo, 2007). In order to attract consumers to various choices in this highly competitive market, there are many marketing and management tools that shall be taken into consideration. The most important of these tools is public relations which play a role in constructing images of locations, activities and identities (Morgan and Pritchard, 2001) which will be discussed further. Public relations’ role is not only attracting visitors but also to keep them happy after they arrive (Wilcox, Ault, Agee and Cameron, 2000). Its primary purpose is to: “...effectively support other sales and marketing activities attempting to build up a positive image of a company and its products and services” (Roberts, 1993: 132). Furthermore, another role of public relations is to save money for the organisation by building relations with public that “constrain or enhance the ability of the organisation to meet its mission” (Grunig, cited in Deuschl, 2006).
Book Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Book Synopsis International Encyclopedia of Hospitality Management by : Abraham Pizam
Download or read book International Encyclopedia of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2005 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from A (À la carte) to Z (Zoning codes).
Book Synopsis Hospitality Management by : Eli Sampson
Download or read book Hospitality Management written by Eli Sampson and published by Scientific e-Resources. This book was released on 2018-10-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality management is the study of the hospitality industry. The hospitality industry is vast and very diverse. Any time people travel, stay in a hotel, eat out, go to the movies, and engage in similar activities, they are patronizing establishments in the hospitality industry. The management of such establishments is very challenging, as managers need to be flexible enough to anticipate and meet a wide variety of needs. Hotel Management, as the term suggests, is focused on managing all aspects related to the functioning of a hotel. From the time a guest arrives at a hotel to the time he checks out, the responsibility of all activities during the guest's stay in the hotel forms part of Hotel Management. Hospitality management graduates are highly employable, applying their skills to careers in events, hotel and conference management, sales and business development and forestry and fishing management. Hospitality management means 'managing' an event, or when referring to managing a hotel, it would mean managing all the different departments and members of staff so that the paying guests feel welcomed and enjoy their stay. It is important that these people know that you are warm and friendly, so that they would probably return to the venue again in the future. This book has been developed as an attempt to provide some literature on vast growing hotel industry. This text will help immensely those who are desirous of joining the industry to equip themselves with a career in front office, housekeeping, food production, food and beverage service and tourism.
Book Synopsis A Brief Summary of the Short Course on Public Relations Conducted by American Council on Public Relations at the Morrison Hotel, Chicago, October 5, 6, and 7, 1943 by : American Council on Public Relations
Download or read book A Brief Summary of the Short Course on Public Relations Conducted by American Council on Public Relations at the Morrison Hotel, Chicago, October 5, 6, and 7, 1943 written by American Council on Public Relations and published by . This book was released on 1943 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Book Synopsis International Dictionary of Hospitality Management by : Abraham Pizam
Download or read book International Dictionary of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2010-05-14 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants and Food service * Time-share * Clubs * Events As well as a functional one: * Accounting and Finance * Marketing * Strategic Management * Human Resources * Information Technology * Facilities Management An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.
Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen
Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Book Synopsis Hotel Management and Operations by : Michael J. O'Fallon
Download or read book Hotel Management and Operations written by Michael J. O'Fallon and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated edition is a compilation of readings, divided into nine sections, each examining a specific hotel department or activity. Each topic is examined through a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there. Multidimensional case studies, taking a practical approach, challenge readers to identify the central issues involved in complex management problems, understand the structure and resources of the department in question, and find solutions that may help in managing other hotel resources and departments.
Book Synopsis Symbiosis in Hospitality Management by : Peter Alatsas
Download or read book Symbiosis in Hospitality Management written by Peter Alatsas and published by Austin Macauley Publishers. This book was released on 2022-01-31 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Symbiosis in nature is the interaction between two distinct species looking to forge closer long-term relationships. There are three types of interactions; “Mutualism” (honey bees and flowers for example, where both species benefit), “Commensalism” (A bird’s nest on a tree for example, where one species benefits whilst the other is not harmed) and “Parasitism” (humans and mosquitoes for example, where one species benefits and the other is harmed). Symbiotic, human to human interactions seek to form closer long-term relationships based on “Mutualism”, the type of interaction where there is mutual benefit. In the business context, symbiosis happens when key stakeholders collaborate as true partners (not adversaries) for mutual benefit. Assets exist to provide value to the organization and its stakeholders. The hotel asset owner through his representative interacts with the hotel brand operator to create value; find improvements, find opportunities. This book primarily looks at hospitality management, key relationships and the complex operational dynamics between two key stakeholders; hotel asset owners and their branded hotel operators focusing on five key principles and a symbiotic leadership approach as a key enabler. There is a lot of room for improvement and it is this crucial relationship that is examined. This guidebook has been written for hotel brand operators, hotel asset owners and their representatives who are managing, overseeing or monitoring a business venture for themselves or on behalf of others. It is also a valuable guide for students of hospitality as well as the curious layman – anyone who has stayed in a hotel.
Book Synopsis Public Relations for Marketing Management by : Frank William Jefkins
Download or read book Public Relations for Marketing Management written by Frank William Jefkins and published by . This book was released on 1978 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
