Public Relations For Administrators

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School Public Relations for Student Success

Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

How to Market Your School

Author : Johanna Lockhart
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Public Relations in Schools

Author : Theodore J. Kowalski
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Relations in Schools by : Theodore J. Kowalski

Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Public Relations for Administrators

Author : Don Bagin
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Public Relations for Administrators by : Don Bagin

Download or read book Public Relations for Administrators written by Don Bagin and published by . This book was released on 1985 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides information and recommendations about public relations to assist school administrators in developing effective communication. The document contains 15 chapters. "The Scope of Public Relations," chapter 1, specifies characteristics of and individuals responsible for an effective program. Chapter 2, "Personal Public Relations," examines interpersonal and nonverbal communication. Managing public relations is outlined in chapter 3, "Planning for Public Relaitons." Chapter 4, "Feedback/Listening," explains ways to conduct community surveys. "Internal Communication," chapter 5, recommends methods to improve staff relationships. "The Public Relations Role of All Employees," chapter 6, offers guidelines for personnel. Chapter 7, "Community Involvement," deals with participation by parents, community, volunteers, and various groups. Chapters 8 and 9, "Working with Government Officials" and "News Media Relations," describe how successful interactions are developed with these groups. Chapter 10, "Publications," details planning, writing, and executing school publications. Advantages and methods of information technology are explored in chapter 11, "Using Technology in Public Relations." Public relations priorities and strategies are discussed in "Issues Management," chapter 12. Planning campaigns and involving people are analyzed in chapter 13, "Conducting Campaigns." Establishing an evaluation system for employees and programs is described in chapter 14, "Evaluation." Chapter 15, "Public Relations Resources," provides three pages of references. (CJH)

How to Market Your School

Author : Johanna M. Lockhart
Publisher : R&L Education
ISBN 13 : 1607097702
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna M. Lockhart

Download or read book How to Market Your School written by Johanna M. Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

Having an Impact on Learning

Author : Kelly Wachel
Publisher : Rowman & Littlefield
ISBN 13 : 1475820577
Total Pages : 99 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Having an Impact on Learning by : Kelly Wachel

Download or read book Having an Impact on Learning written by Kelly Wachel and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

The Administrator's Guide to School-Community Relations

Author : George E. Pawlas
Publisher : Routledge
ISBN 13 : 1317922395
Total Pages : 392 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Administrator's Guide to School-Community Relations by : George E. Pawlas

Download or read book The Administrator's Guide to School-Community Relations written by George E. Pawlas and published by Routledge. This book was released on 2013-10-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This large collection of handy ideas features easy-to-use tools, comprehensive checklists, and sets of “Do’s and Don’ts” advisories. It provides guidelines on how to conduct effective parent conferences, suggestions on how to recruit and work with volunteers, and other useful tips to help bring your school and your community closer together.

Essentials of Public Relations Management

Author : Edward J. Lordan
Publisher : Rowman & Littlefield
ISBN 13 : 9780830415946
Total Pages : 196 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Essentials of Public Relations Management by : Edward J. Lordan

Download or read book Essentials of Public Relations Management written by Edward J. Lordan and published by Rowman & Littlefield. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.

Educational Public Relations

Author : Philip T. West
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Educational Public Relations by : Philip T. West

Download or read book Educational Public Relations written by Philip T. West and published by SAGE Publications, Incorporated. This book was released on 1985-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: West views educational public relations as an integral part of the preparation of school leaders, and directs his book to students in educational administration and practicing school administrators. This volume offers an array of strategies to facilitate programme initiation, implementation, and evaluation. While the text examines the past, present, and future of educational public relations, the focus is primarily on the present.

Complete Book of School Public Relations

Author : Donovan R. Walling
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Complete Book of School Public Relations by : Donovan R. Walling

Download or read book Complete Book of School Public Relations written by Donovan R. Walling and published by Prentice Hall. This book was released on 1982 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations in Educational Organizations

Author : Theodore J. Kowalski
Publisher : Simon & Schuster Books For Young Readers
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Relations in Educational Organizations by : Theodore J. Kowalski

Download or read book Public Relations in Educational Organizations written by Theodore J. Kowalski and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Your Office Staff

Author : National School Public Relations Association
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Your Office Staff by : National School Public Relations Association

Download or read book Your Office Staff written by National School Public Relations Association and published by . This book was released on 1975 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Public Relations Leadership

Author : Anne Gregory
Publisher : Taylor & Francis
ISBN 13 : 1000603415
Total Pages : 186 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Strategic Public Relations Leadership by : Anne Gregory

Download or read book Strategic Public Relations Leadership written by Anne Gregory and published by Taylor & Francis. This book was released on 2022-07-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Government Public Relations

Author : Mordecai Lee
Publisher : CRC Press
ISBN 13 : 1420062786
Total Pages : 456 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Government Public Relations by : Mordecai Lee

Download or read book Government Public Relations written by Mordecai Lee and published by CRC Press. This book was released on 2007-12-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t

Jspr Vol 26-N2

Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 1475823819
Total Pages : 103 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Jspr Vol 26-N2 by : Journal of School Public Relations

Download or read book Jspr Vol 26-N2 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2005-10-17 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.

Promoting Your School

Author : Irene Lober
Publisher : R&L Education
ISBN 13 : 1461650399
Total Pages : 338 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Promoting Your School by : Irene Lober

Download or read book Promoting Your School written by Irene Lober and published by R&L Education. This book was released on 1997-07-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schools today are experiencing pressures that have never been faced before. Very often members of the public do not know how their schools are doing, and as a result voters respond negatively. In Promoting Your School: A Public Relations Handbook, Irene Lober clearly describes various processes, methods, and actions that schools can take to better disseminate their message to their district. By focusing on public relations and sharing information about school performance, districts can have a better sense of what is working and as a result support their schools better.