Public Relations And Community

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Public Relations and Community

Author : Dean Kruckeberg
Publisher : Praeger
ISBN 13 : 0275929116
Total Pages : 0 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis Public Relations and Community by : Dean Kruckeberg

Download or read book Public Relations and Community written by Dean Kruckeberg and published by Praeger. This book was released on 1988-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

Corporate Social Responsibility, Public Relations and Community Engagement

Author : Marianne D. Sison
Publisher : Routledge
ISBN 13 : 1317561643
Total Pages : 200 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Corporate Social Responsibility, Public Relations and Community Engagement by : Marianne D. Sison

Download or read book Corporate Social Responsibility, Public Relations and Community Engagement written by Marianne D. Sison and published by Routledge. This book was released on 2018-09-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.

Community Building and Early Public Relations

Author : Donnalyn Pompper
Publisher : Routledge
ISBN 13 : 1000299708
Total Pages : 214 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Community Building and Early Public Relations by : Donnalyn Pompper

Download or read book Community Building and Early Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2020-12-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

Public Relations

Author : Shirley Harrison
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Public Relations by : Shirley Harrison

Download or read book Public Relations written by Shirley Harrison and published by Burns & Oates. This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.

Putting the Public Back in Public Relations

Author : Brian Solis
Publisher : FT Press
ISBN 13 : 0137011261
Total Pages : 463 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Putting the Public Back in Public Relations by : Brian Solis

Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Handbook of Public Relations

Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 1412909546
Total Pages : 817 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Handbook of Public Relations by : Robert L. Heath

Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Public Relations and Participatory Culture

Author : Amber Hutchins
Publisher : Routledge
ISBN 13 : 1317659732
Total Pages : 278 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Public Relations and Participatory Culture by : Amber Hutchins

Download or read book Public Relations and Participatory Culture written by Amber Hutchins and published by Routledge. This book was released on 2016-03-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Public Relations on the Net

Author : Shel Holtz
Publisher : Amacom Books
ISBN 13 : 9780814471524
Total Pages : 468 pages
Book Rating : 4.4/5 (715 download)

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Book Synopsis Public Relations on the Net by : Shel Holtz

Download or read book Public Relations on the Net written by Shel Holtz and published by Amacom Books. This book was released on 2002 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR

Community Relations and Public Relations Bibliography

Author : United States. Department of the Army
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Community Relations and Public Relations Bibliography by : United States. Department of the Army

Download or read book Community Relations and Public Relations Bibliography written by United States. Department of the Army and published by . This book was released on 1957 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Public Relations

Author : David Phillips
Publisher : Kogan Page Publishers
ISBN 13 : 0749457422
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Online Public Relations by : David Phillips

Download or read book Online Public Relations written by David Phillips and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Public Relations and Media in Cooperatives: An Indian Perspective

Author : Sanjay Kumar Verma
Publisher : Studera Press
ISBN 13 : 938588381X
Total Pages : 188 pages
Book Rating : 4.3/5 (858 download)

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Book Synopsis Public Relations and Media in Cooperatives: An Indian Perspective by : Sanjay Kumar Verma

Download or read book Public Relations and Media in Cooperatives: An Indian Perspective written by Sanjay Kumar Verma and published by Studera Press. This book was released on 2019-09-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book delves into the issues of Public Relations and Media in the context of cooperatives in India. Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses. Against this backdrop, the book is a timely endeavour to analyse the issues of public relations and media which have an important role in image-building of the cooperative sector. The book with a strategic orientation comes up with fresh perspectives so as to prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India. As communications is considered the weakest link in the functioning of the cooperative sector, there is a strong realization that the cooperative movement in India cannot succeed without a vibrant public relations and media policy. As the communication literature in the cooperative sector in India is scanty, the book also fills a big void in enriching the subjects of public relations and media, which are generally neglected. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media. The book provides a refreshing referral benefit to students and teachers of public relations and media, research scholars, faculty members, academicians, practitioners and policy-makers related to the cooperative sector in India and abroad.

Today's Public Relations

Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 1412926351
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Today's Public Relations by : Robert L. Heath

Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Community how to Guide on Underage Drinking Prevention: Media relations

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Community how to Guide on Underage Drinking Prevention: Media relations by :

Download or read book Community how to Guide on Underage Drinking Prevention: Media relations written by and published by . This book was released on 2001 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations and Social Theory

Author : Øyvind Ihlen
Publisher : Routledge
ISBN 13 : 1351984454
Total Pages : 454 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Public Relations and Social Theory by : Øyvind Ihlen

Download or read book Public Relations and Social Theory written by Øyvind Ihlen and published by Routledge. This book was released on 2018-04-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Public Relations and the Public Interest

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1317568850
Total Pages : 214 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Public Relations and the Public Interest by : Jane Johnston

Download or read book Public Relations and the Public Interest written by Jane Johnston and published by Routledge. This book was released on 2016-02-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

A Public Relations Handbook for Community Education

Author : Diane Russell
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Public Relations Handbook for Community Education by : Diane Russell

Download or read book A Public Relations Handbook for Community Education written by Diane Russell and published by . This book was released on 1976 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Theory

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 1119373158
Total Pages : 272 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.