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Author : Roger Mucchielli
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (755 download)
Download or read book Psychologie de la publicité et de la propagande written by Roger Mucchielli and published by . This book was released on 1970 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Mucchielli
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (124 download)
Download or read book Psychologie de la publicité et de la propagande written by Roger Mucchielli and published by . This book was released on 1970 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (416 download)
Download or read book Psychologie de la publicité et de la propagande written by and published by . This book was released on 1988 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Mucchielli
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (253 download)
Download or read book Psychologie de la publicité et de la propagande :à l'usage des psychologues des animateurs et des responsables ; connaissance du problème ; voir au verso: applications pratiques written by Roger Mucchielli and published by . This book was released on 1970 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexandre Mitnitsky
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (1 download)
Download or read book La psychologie de la publicité written by Alexandre Mitnitsky and published by . This book was released on 1948 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thèse. Sciences sociales. Sciences politiques. 1948
Author : Laurence Bardin
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.:/5 (3 download)
Download or read book Les mécanismes idéologiques de la publicité written by Laurence Bardin and published by . This book was released on 1975 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony Pratkanis
Publisher : W.H. Freeman
ISBN 13 : 9780716728610
Total Pages : 0 pages
Book Rating : 4.7/5 (286 download)
Download or read book Age of Propaganda written by Anthony Pratkanis and published by W.H. Freeman. This book was released on 2001-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on thr role of surveys and opinion polls in a democracy, and how the impact may be limited.
Author : Garth S. Jowett
Publisher : SAGE Publications
ISBN 13 : 1506371353
Total Pages : 417 pages
Book Rating : 4.5/5 (63 download)
Download or read book Propaganda & Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2018-08-24 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Author : Garth Jowett
Publisher : SAGE
ISBN 13 : 9781412908979
Total Pages : 450 pages
Book Rating : 4.9/5 (89 download)
Download or read book Propaganda and Persuasion written by Garth Jowett and published by SAGE. This book was released on 2006 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.
Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1971 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.
Author : Bruce Lannes Smith
Publisher : Princeton University Press
ISBN 13 : 1400878640
Total Pages : 446 pages
Book Rating : 4.4/5 (8 download)
Download or read book Propaganda, Communication and Public Opinion written by Bruce Lannes Smith and published by Princeton University Press. This book was released on 2015-12-08 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive bibliography yet published in the public opinion field." —Journalism Quarterly. Besides a selection of the most significant titles from earlier years, this book contains a comprehensive listing of books, pamphlets, and articles which appeared between 1934 and 1943. Originally published in 1946. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : Garth S. Jowett
Publisher : SAGE
ISBN 13 : 1412909007
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)
Download or read book Readings in Propaganda and Persuasion written by Garth S. Jowett and published by SAGE. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Paul Behrens
Publisher : Routledge
ISBN 13 : 1136168559
Total Pages : 310 pages
Book Rating : 4.1/5 (361 download)
Download or read book Elements of Genocide written by Paul Behrens and published by Routledge. This book was released on 2013-05-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elements of Genocide provides an authoritative evaluation of the current perception of the crime, as it appears in the decisions of judicial authorities, the writings of the foremost academic experts in the field, and in the texts of Commission Reports. Genocide constitutes one of the most significant problems in contemporary international law. Within the last fifteen years, the world has witnessed genocidal conduct in Rwanda and Bosnia and Herzegovina, while the debate on the commission of genocide in Darfur and the DR Congo is ongoing. Within the same period, the prosecution of suspected génocidaires has taken place in international tribunals, internationalised tribunals and domestic courts; and the names of Slobodan Milosevic, Radovan Karadzic and Saddam Hussein feature among those against whom charges of genocide were brought. Pursuing an interdisciplinary examination of the existing case law on genocide in international and domestic courts, Elements of Genocide comprehensive and accessible reflection on the crime of genocide, and its inherent complexities.
Author : Nancy Snow
Publisher : SAGE Publications
ISBN 13 : 1071854356
Total Pages : 513 pages
Book Rating : 4.0/5 (718 download)
Download or read book Propaganda & Persuasion written by Nancy Snow and published by SAGE Publications. This book was released on 2024-08-20 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda along with an introduction to the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in the field of propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present day issues such as the impact of social media to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.
Author : Garth S. Jowett
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)
Download or read book Propaganda and Persuasion written by Garth S. Jowett and published by SAGE Publications, Incorporated. This book was released on 1999-08-27 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded, building on the book's previous excellence. Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda. Copyright © Libri GmbH. All rights reserved.
Author : Allan Thompson
Publisher : IDRC
ISBN 13 : 0745326250
Total Pages : 480 pages
Book Rating : 4.7/5 (453 download)
Download or read book The Media and the Rwanda Genocide written by Allan Thompson and published by IDRC. This book was released on 2007-01-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the role of the media in the Rwandan genocide -- within the country and beyond.
