Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Prosumidores Emergentes Redes Sociales Alfabetizacion Y Creacion De Contenidos
Download Prosumidores Emergentes Redes Sociales Alfabetizacion Y Creacion De Contenidos full books in PDF, epub, and Kindle. Read online Prosumidores Emergentes Redes Sociales Alfabetizacion Y Creacion De Contenidos ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Prosumidores emergentes: redes sociales, alfabetización y creación de contenidos by :
Download or read book Prosumidores emergentes: redes sociales, alfabetización y creación de contenidos written by and published by Dykinson. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El uso de las redes sociales y de las nuevas tecnologías en general nos expone a nuevos estímulos y sistemas de valores. La forma en que percibimos a las empresas, instituciones e individuos ha cambiado tangencialmente. Es por esta razón que resulta fundamental educar a los usuarios en competencias mediáticas dentro de este ecosistema que les permitan actuar como prosumidores inteligentes y eficientes en el consumo y producción de información. Asimismo, los contenidos digitales están indisolublemente vinculados a la comunicación mediática, que tradicionalmente se encargaba de la transmisión social de información y la generación de opinión pública. Esta confluencia entre medios de comunicación, audiencia y prosumidores como nuevos agentes informativos requiere el interés del sector académico e investigaciones en esta línea que promuevan una transmisión de información veraz, contextualizada y argumentada a través de las nuevas vías digitales.
Book Synopsis AIxIA 2023 – Advances in Artificial Intelligence by : Roberto Basili
Download or read book AIxIA 2023 – Advances in Artificial Intelligence written by Roberto Basili and published by Springer Nature. This book was released on 2023-11-02 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the XXIInd International Conference on AIxIA 2023 – Advances in Artificial Intelligence, AIxIA 2023, held in Rome, Italy, during November 6–10, 2023. The 33 full papers included in this book were carefully reviewed and selected from 53 submissions. They were organized in topical sections as follows: Argumentation and Logic Programming, Natural Language Processing, Machine Learning, Hybrid AI and Applications of AI.
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Consumo, marcas e intangibles en el público infantil y joven by : Mónica Viñarás Abad
Download or read book Consumo, marcas e intangibles en el público infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Young People and the Future of News by : Lynn Schofield Clark
Download or read book Young People and the Future of News written by Lynn Schofield Clark and published by Cambridge University Press. This book was released on 2017-09-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines youth media practices on social media, introducing the concept of connective journalism as a precursor to collective political action.
Book Synopsis Microcelebrity Around the Globe by : Crystal Abidin
Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Book Synopsis Media Literacy and the Emerging Citizen by : Paul Mihailidis
Download or read book Media Literacy and the Emerging Citizen written by Paul Mihailidis and published by Peter Lang Pub Incorporated. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and the Emerging Citizen is about enhancing engagement in a digital media culture and the models that educators, parents and policy makers can utilize to place media-savvy youth into positions of purpose, responsibility and power. Two specific challenges are at the core of this book's argument that media literacy is the path toward more active and robust civic engagement in the 21st century: How can media literacy enable core competencies for value-driven, diverse and robust digital media use? How can media literacy enable a more civic-minded participatory culture? These challenges are great, but they need to be examined in their entirety if media literacy is to begin to address the opportunities they present for democracy, participation and discourse in a digital media age. By presenting information that places media literacy at the center of what it means to be an engaged citizen, educators and policy makers will understand why media literacy must be integrated into formal and informal education systems before it's too late
Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.
Book Synopsis Internationalizing Internet Studies by : Gerard Goggin
Download or read book Internationalizing Internet Studies written by Gerard Goggin and published by Routledge. This book was released on 2010-04-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely volume offers a mapping of the Internet as it has developed and been used internationally. It is the first book to provide a range of perspectives on the international Internet and to explore the implications of such new knowledge.
Book Synopsis Influencer Marketing by : Sevil Yesiloglu
Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Book Synopsis Tools for Teaching by : Barbara Gross Davis
Download or read book Tools for Teaching written by Barbara Gross Davis and published by John Wiley & Sons. This book was released on 2009-07-17 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the long-awaited update on the bestselling book that offers a practical, accessible reference manual for faculty in any discipline. This new edition contains up-to-date information on technology as well as expanding on the ideas and strategies presented in the first edition. It includes more than sixty-one chapters designed to improve the teaching of beginning, mid-career, or senior faculty members. The topics cover both traditional tasks of teaching as well as broader concerns, such as diversity and inclusion in the classroom and technology in educational settings.
Book Synopsis Youth Engaging with the World by : Thomas Tufte
Download or read book Youth Engaging with the World written by Thomas Tufte and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet and Emotions by : Tova Benski
Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.
Book Synopsis Science Education for Diversity by : Nasser Mansour
Download or read book Science Education for Diversity written by Nasser Mansour and published by Springer Science & Business Media. This book was released on 2013-06-18 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the very latest theory on diversity issues in science education, including new dialogic approaches, this volume explores the subject from a range of perspectives and draws on studies from around the world. The work discusses fundamental topics such as how we conceptualize diversity as well as examining the ways in which heterogeneous cultural constructs influence the teaching and learning of science in a range of contexts. Including numerous strategies ready for adoption by interested teachers, the book addresses the varied cultural factors that influence engagement with science education. It seeks answers to the question of why increasing numbers of students fail to connect with science education in schools and looks at the more subtle impact that students’ individually constructed identities have on the teaching and learning of science. Recognizing the diversity of its audience, the book covers differing levels and science subjects, and examines material from a range of viewpoints that include pedagogy, curricula, teacher education, learning, gender, religion, and ICT, as well as those of in-service and trainee teachers at all levels.
Book Synopsis Evaluating Social Media Marketing by : Katarzyna Sanak-Kosmowska
Download or read book Evaluating Social Media Marketing written by Katarzyna Sanak-Kosmowska and published by Routledge. This book was released on 2021-11-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.
Author :Jonathan Bergmann Publisher :International Society for Technology in Education ISBN 13 :1564844684 Total Pages :123 pages Book Rating :4.5/5 (648 download)
Book Synopsis Flip Your Classroom by : Jonathan Bergmann
Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
