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Prospects And Challenges Of Book Publishing And Marketing In Nigeria
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Book Synopsis Prospects and Challenges of Book Publishing and Marketing in Nigeria by : Anthony Uche
Download or read book Prospects and Challenges of Book Publishing and Marketing in Nigeria written by Anthony Uche and published by GRIN Verlag. This book was released on 2021-09-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Book Science, Nnamdi Azikiwe University Awka, course: Mass Communication, language: English, abstract: The study has five objectives, namely: to find out the contributions that indigenous publishers are making towards the development of the Nigerian economy, to identify the various ways Literamed Publications market their books, to explore the challenges facing the book industry in general and Literamed in particular as well as the prospects available for Literamed Publications. Five research questions were also generated for which the study sought to answer. In carrying out the study several relevant literatures were reviewed including communication texts, past studies, online and offline articles, journals as well as papers presented at different fora that have bearing on the subject. The theoretical framework for the study is the libertarian theory of the press. The study being a survey utilized the questionnaire as instrument for data collection. A survey was conducted among the staff of Literamed publications limited by administering the questionnaire to a sample of 190 staff drawn through a simple random sampling. The findings indicate that publishers are contributing to the growth of the Nigerian economy (96.2%). The major challenges confronting the publishing industry include book piracy (39.3%) and inadequate infrastructure such as electricity (25.1%) while the prospects include the ever expanding population of schools enrolment and the policy of compulsory education coupled with government bulk purchases. The findings also indicate that the company uses a multi-sectoral approach in marketing their books such as institutional sales, supply to distributors, bookshops and more importantly to schools and end users. The study recommends, among othert things, a synergistic approach in fighting copyright violations involving all stakeholders: authors, printers, publishers, booksellers, Nigerian Copyright Commission and other law enforcement agencies.
Book Synopsis Issues in Book Publishing in Nigeria by : Festus Agboola Adesanoye
Download or read book Issues in Book Publishing in Nigeria written by Festus Agboola Adesanoye and published by Hebn Publishers. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aigboje Higo enjoys a reputation as Nigeria's most eminent and highly respected publisher. Founder of the Nigerian Publishers Association, his long association was with Heinemann in Nigeria. Initially the publisher under the British, he oversaw the periods of indigenisation of editorial policy and transition to majority local ownership. With Alan Hill and Henry Chakava, he was one of the inspirations behind the success of the Heinemann African Writers Series, bringing in titles to the series by authors such as Ayi Kwei Armah, which are now regarded as classic texts of African literature. This volume or festschrift is a collection of essays and articles in honour of the publisher. It comprises fifteen chapters from some of the best minds on the Nigerian and international publishing scenes. The subjects of the papers range from the economics of publishing in Nigeria and the prospects for the industry in the electronic age, through debates about government book policies, to training and the role of publishing organisations both in Nigeria and internationally.
Book Synopsis The Book Chain in Anglophone Africa by : Roger Stringer
Download or read book The Book Chain in Anglophone Africa written by Roger Stringer and published by . This book was released on 2002 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media Strategies for Dynamic Library Service Development by : Tella, Adeyinka
Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
Download or read book Africa Rising written by Vijay Mahajan and published by Pearson Prentice Hall. This book was released on 2011-07-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
Book Synopsis The Book Publishing Industry by : Albert N. Greco
Download or read book The Book Publishing Industry written by Albert N. Greco and published by Taylor & Francis. This book was released on 2004-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Book Synopsis The Problems and Prospects of the Nigerian Book Industry by : C. N. Ekweozoh
Download or read book The Problems and Prospects of the Nigerian Book Industry written by C. N. Ekweozoh and published by . This book was released on 1986 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Globalized Curriculum Methods for Modern Mathematics Education by : Tella, Adedeji
Download or read book Globalized Curriculum Methods for Modern Mathematics Education written by Tella, Adedeji and published by IGI Global. This book was released on 2018-07-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of education is in constant flux as new theories and practices emerge to engage students and improve the learning experience. Globalization has created new challenges for mathematics educators as they are compelled to respond to the shifting patterns and practices of everyday life and stay abreast of the latest research in education, curriculum, development, and technologies. Globalized Curriculum Methods for Modern Mathematics Education is a comprehensive and timely publication that contains the latest research in mathematics education and modern globalized curriculum development and technologies. The book examines subjects such as teaching competencies, digital games for teaching and learning mathematics, and the challenges and prospects of globalized science curriculum. This is an ideal resource for educators, academicians, teachers, policy makers, researchers, and graduate-level students seeking to further their research in mathematics education.
Download or read book Coming of Age written by Kamau, Kiarie and published by East African Educational Publishers. This book was released on 2016-05-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixteen chapters in this book form a Festschrift in honour of Henry Chakava, the distinguished Kenyan publisher. With a Forward by Tanzanian publisher Walter Bgoya , his long-time collaborator in furthering the causes of independent African publishing, the topics cover the full range of issues in which he has been central over more than forty years. His notable achievements include the first local buy-out of a British multinational publishing house, being one of the founders of African Books Collective and the African Publishers' Network, and participation in international counsels such as the Bellagio Publishing Network. Amongst the contributors are prominent Kenyan authors Ngugi wa Thiong'o, Simon Gikandi and Micere Githae Mugo; Kenyan colleagues from the book trade world; close collaborators in Uganda and Nigeria, and some international colleagues. The greatest range of the contributors are from within Africa. There are subject specific chapters on such issues as training, copyright, publishing in the digital age, and an overview of publishing at Codesria including the vexed issue of marginalisation of African language publishing.
Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis The Publishing Industry in China by : Robert Baensch
Download or read book The Publishing Industry in China written by Robert Baensch and published by Routledge. This book was released on 2017-07-05 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :925131411X Total Pages :325 pages Book Rating :4.2/5 (513 download)
Book Synopsis FAO: Challenges and Opportunities in a Global World by : Food and Agriculture Organization of the United Nations
Download or read book FAO: Challenges and Opportunities in a Global World written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2019-05-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated volume identifies the challenges and opportunities facing food and agriculture in the context of the 2030 Agenda, presents solutions for a more sustainable world and shows how FAO has been working in recent years to support its Member Nations in achieving the Sustainable Development Goals.
Book Synopsis Prospects and Challenges of Global Pilgrimage Tourism and Hospitality by : Gupta, S.K.
Download or read book Prospects and Challenges of Global Pilgrimage Tourism and Hospitality written by Gupta, S.K. and published by IGI Global. This book was released on 2023-08-29 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pilgrimage tourism is one of the basic areas with far-reaching impacts in the travel and tourism industry around the world and across generations. Due to its reach and potential impact, further study is required. Prospects and Challenges of Global Pilgrimage Tourism and Hospitality considers the changing facts and facets of pilgrimage tourism around the world; develops pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and peace; and identifies new issues scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism that are relevant and important for future pilgrimages with larger intensity and frequency. Covering key topics such as pilgrimage economy, social media, and tourism, this premier reference source is ideal for policymakers, social scientists, managers, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis The Routledge Companion to Business in Africa by : Sonny Nwankwo
Download or read book The Routledge Companion to Business in Africa written by Sonny Nwankwo and published by Routledge Companions in Busine. This book was released on 2014-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings of business in Africa and highlights the relevant theories and models behind contemporary business practice in the region. Also examined are the constraints on business activities in Africa and the emerging 'best practice' for redressing their real and potential impacts.
Book Synopsis Where Have All the Textbooks Gone? by : Tony Read
Download or read book Where Have All the Textbooks Gone? written by Tony Read and published by World Bank Publications. This book was released on 2015-07-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This World Bank report is a rich compilation of information on teaching learning materials (TLM) in Africa based on the extensive and multi-faceted experience of the author's work in the education sector in Africa. The study examines a wide range of issues around TLM provision including curriculum, literacy and numeracy, language of instruction policy, procurement and distribution challenges, TLM development and production and their availability, management and usage in schools. It also looks at the role of information and communication technology (ICT) based TLMs and their availability. The study recognizes that improved TLM system management is a critical component in achieving affordable and sustainable TLM provision for all students. This study, which draws from more than 40 Anglophone, Francophone, Lusophone, and Arabic-speaking countries will be particularly useful for policymakers, development partners, and other stakeholders attempting to understand the wide range of issues surrounding the complexity of textbook provision in Sub Saharan Africa.
Book Synopsis FDA in the Twenty-First Century by : Holly Fernandez Lynch
Download or read book FDA in the Twenty-First Century written by Holly Fernandez Lynch and published by Columbia University Press. This book was released on 2015-09-08 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its decades-long effort to assure the safety, efficacy, and security of medicines and other products, the Food and Drug Administration has struggled with issues of funding, proper associations with industry, and the balance between consumer choice and consumer protection. Today, these challenges are compounded by the pressures of globalization, the introduction of novel technologies, and fast-evolving threats to public health. With essays by leading scholars and government and private-industry experts, FDA in the Twenty-First Century addresses perennial and new problems and the improvements the agency can make to better serve the public good. The collection features essays on effective regulation in an era of globalization, consumer empowerment, and comparative effectiveness, as well as questions of data transparency, conflicts of interest, industry responsibility, and innovation policy, all with an emphasis on pharmaceuticals. The book also intervenes in the debate over off-label drug marketing and the proper role of the FDA before and after a drug goes on the market. Dealing honestly and thoroughly with the FDA's successes and failures, these essays rethink the structure, function, and future of the agency and the effect policy innovations may have on regulatory institutions abroad.
Book Synopsis Prospects and Challenges of Book Publishing and Marketing in Nigeria by : Anthony Uche
Download or read book Prospects and Challenges of Book Publishing and Marketing in Nigeria written by Anthony Uche and published by . This book was released on 2021-08-19 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Book Science, Nnamdi Azikiwe University Awka, course: Mass Communication, language: English, abstract: The study has five objectives, namely: to find out the contributions that indigenous publishers are making towards the development of the Nigerian economy, to identify the various ways Literamed Publications market their books, to explore the challenges facing the book industry in general and Literamed in particular as well as the prospects available for Literamed Publications. Five research questions were also generated for which the study sought to answer. In carrying out the study several relevant literatures were reviewed including communication texts, past studies, online and offline articles, journals as well as papers presented at different fora that have bearing on the subject. The theoretical framework for the study is the libertarian theory of the press. The study being a survey utilized the questionnaire as instrument for data collection. A survey was conducted among the staff of Literamed publications limited by administering the questionnaire to a sample of 190 staff drawn through a simple random sampling. The findings indicate that publishers are contributing to the growth of the Nigerian economy (96.2%). The major challenges confronting the publishing industry include book piracy (39.3%) and inadequate infrastructure such as electricity (25.1%) while the prospects include the ever expanding population of schools enrolment and the policy of compulsory education coupled with government bulk purchases. The findings also indicate that the company uses a multi-sectoral approach in marketing their books such as institutional sales, supply to distributors, bookshops and more importantly to schools and end users. The study recommends, among othert things, a synergistic approach in fighting copyright violations involving all stakeholders: authors, printers, publishers, booksellers, Nigerian Copyright Commis
