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Author : Frederic Nepveu-Nivelle
Publisher :
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.:/5 (128 download)
Download or read book Promotion Des Ventes, Cle Du Succes written by Frederic Nepveu-Nivelle and published by . This book was released on 1968 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frédéric Nepveu-Nivelle
Publisher :
ISBN 13 :
Total Pages : 149 pages
Book Rating : 4.:/5 (65 download)
Download or read book Promotion des ventes written by Frédéric Nepveu-Nivelle and published by . This book was released on 1961 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederic Nepveu-Nivelle
Publisher :
ISBN 13 :
Total Pages : 171 pages
Book Rating : 4.:/5 (31 download)
Download or read book Promotion des ventes written by Frederic Nepveu-Nivelle and published by . This book was released on 1965 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1968 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Author : Frédéric Nepveu-Nivelle
Publisher :
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4.:/5 (46 download)
Download or read book Promotion des ventes written by Frédéric Nepveu-Nivelle and published by . This book was released on 1968 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.:/5 (3 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1958 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author :
Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (319 download)
Download or read book National Union Catalog written by and published by . This book was released on 1956 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : National Agricultural Library (U.S.)
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Agricultural Library Catalog written by National Agricultural Library (U.S.) and published by . This book was released on 1973 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kardan (p)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book La psychologie, clé du succès dans la publicité et la vente written by Kardan (p) and published by . This book was released on 1952 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1400 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1965 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1394 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office written by Library of Congress. Copyright Office and published by . This book was released on 1965 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Georges Sandeau
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.X/5 ( download)
Download or read book Selective Management Bibliography written by Georges Sandeau and published by . This book was released on 1975 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1970 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. A. Kardan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (346 download)
Download or read book La psychologie written by C. A. Kardan and published by . This book was released on 1952* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (3 download)
Download or read book Italian Books and Periodicals written by and published by . This book was released on 1974 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.:/5 (3 download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by . This book was released on 1965 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Ingold
Publisher : FeniXX
ISBN 13 : 2311599771
Total Pages : 483 pages
Book Rating : 4.3/5 (115 download)
Download or read book Promotion des ventes et action commerciale written by Philippe Ingold and published by FeniXX. This book was released on 1995-01-01T00:00:00+01:00 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les entreprises sont de plus en plus souvent confrontées à des problèmes d’évolution de la demande. Elles doivent donc réagir rapidement par une modification de l’offre. Mais elles n’ont guère le choix des moyens. Jouer sur les caractéristiques du produit ou sur la communication ne peut avoir que des effets à long terme. Baisser les prix n’est efficace qu’à très court terme, la concurrence ne tardant pas à s’aligner. La promotion des ventes s’impose alors comme l’outil idéal pour la mise en œuvre d’actions rapides sur les comportements d’achat. Cet ouvrage propose une description très précise des différentes composantes d’une opération promotionnelle : bénéfice, technique, avantage, thème et média. Mais avant tout, il s’attache à donner de façon pédagogique, en 31 fiches méthodologiques, les « recettes » de son utilisation. Il offre un certain nombre de solutions concrètes aux situations suivantes : - choisir une technique en fonction des objectifs du produit, de son efficacité et de ses coûts ; - utiliser un thème promotionnel dans le cadre de la stratégie de communication ; - accroître l’efficacité de l’action par l’utilisation des médias de la promotion ; - vendre les actions promotionnelles à la distribution ; - élaborer un plan promotionnel ; - coordonner les opérations nécessaires à l’intérieur de l’entreprise ; - mesurer l’efficacité des actions promotionnelles. Source de références visant à donner aux acteurs opérationnels de l’entreprise les connaissances théoriques et pratiques nécessaires à l’élaboration d’un plan d’actions promotionnelles cet ouvrage s’adresse tant aux responsables marketing et commerciaux qui désirent accroître leur potentiel qu’aux étudiants se préparant à des fonctions marketing et commerciales, aux enseignants et plus généralement à tous les professionnels de la communication.
