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Product Placement In Hollywood And Egyptian Films
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Book Synopsis A Dictionary of Film Studies by : Annette Kuhn
Download or read book A Dictionary of Film Studies written by Annette Kuhn and published by Oxford University Press, USA. This book was released on 2012-06-21 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume covers all aspects of film studies, including critical terms, concepts, movements, national and international cinemas, film history, genres, organizations, practices, and key technical terms and concepts. It is an ideal reference for students and teachers of film studies and anyone with an interest in film studies and criticism.
Download or read book Egypt's Beer written by Omar D. Foda and published by University of Texas Press. This book was released on 2019-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.
Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Download or read book Music and Cinema written by James Buhler and published by Wesleyan University Press. This book was released on 2000-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging look at the role of music in film.
Book Synopsis How the World Remade Hollywood by : Ed Glaser
Download or read book How the World Remade Hollywood written by Ed Glaser and published by McFarland. This book was released on 2022-03-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, filmmakers worldwide have been remaking Hollywood movies in colorful ways. They've chronicled a singing and dancing Hannibal Lecter in India, star-crossed lovers aboard the doomed Nigerian ship Titanic, a Japanese expedition to the planet of the apes, and an uncivil war in Turkey between Captain America and a mobbed-up Spider-Man. Most of these films were low budget and many were unauthorized, but all of them were fantastic--and lately have begun to resurface thanks to cherry-picked YouTube clips. But why and how were they made in the first place? This book tells the little-known stories of the wily filmmakers who made an Italian 007 flick by casting Sean Connery's tradesman brother, produced a Turkish space opera by stealing a print of Star Wars for its effects footage, and transported a full-fledged Terminator to the present day--not from a post-apocalyptic future, but from the vibrant mythology of Indonesia. Their stories reveal more than mere imitations; they demonstrate the fascinating ways ideas evolve as they cross borders.
Download or read book Global Hollywood 2 written by Toby Miller and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Book Synopsis Projecting Politics by : Elizabeth Haas
Download or read book Projecting Politics written by Elizabeth Haas and published by Routledge. This book was released on 2015-04-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this influential work updates and expands the scope of the original, including more sustained analyses of individual films, from The Birth of a Nation to The Wolf of Wall Street. An interdisciplinary exploration of the relationship between American politics and popular films of all kinds—including comedy, science fiction, melodrama, and action-adventure—Projecting Politics offers original approaches to determining the political contours of films, and to connecting cinematic language to political messaging. A new chapter covering 2000 to 2013 updates the decade-by-decade look at the Washington-Hollywood nexus, with special areas of focus including the post-9/11 increase in political films, the rise of political war films, and films about the 2008 economic recession. The new edition also considers recent developments such as the Citizens United Supreme Court decision, the controversy sparked by the film Zero Dark Thirty, newer generation actor-activists, and the effects of shifting industrial financing structures on political content. A new chapter addresses the resurgence of the disaster-apocalyptic film genre with particular attention paid to its themes of political nostalgia and the turn to global settings and audiences. Updated and expanded chapters on nonfiction film and advocacy documentaries, the politics of race and African-American film, and women and gender in political films round out this expansive, timely new work. A companion website offers two additional appendices and further materials for those using the book in class.
Book Synopsis Critical Dictionary of Film and Television Theory by : Roberta Pearson
Download or read book Critical Dictionary of Film and Television Theory written by Roberta Pearson and published by Routledge. This book was released on 2005-12-08 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Critical Dictionary of Film and Television Theory clearly and accessibly explains the major theoretical approaches now deployed in the study of the moving image, as well as defining key theoretical terms. This dictionary provides readers with the conceptual apparatus to understand the often daunting language and terminology of screen studies. Entries include: *audience * Homi K. Bhabha * black cinema * the body * children and media * commodification * cop shows * deep focus * Umberto Eco * the gaze * Donna Haraway * bell hooks * infotainment * master narrative * medical dramas * morpheme * myth * panopticon * pastiche * pleasure * real time * social realism * sponsorship * sport on television * subliminal * third cinema * virtual reality Consultant Editors: David Black, USA, William Urricchio, University of Utrecht, The Netherlands, Gill Branston, Cardiff University, UK ,Elayne Rapping, USA
Book Synopsis Movie Blockbusters by : Julian Stringer
Download or read book Movie Blockbusters written by Julian Stringer and published by Routledge. This book was released on 2013-10-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from key film scholars, including Douglas Gomery, Peter Kramer, Jon Lewis and Steve Neale, to address the work of notable blockbuster auteurs such as Steven Spielberg and James Cameron, discuss key movies such as Star Wars and Titanic, and consider the context in which blockbusters are produced and consumed, including what the rise of the blockbuster says about the Hollywood film industry, how blockbusters are marketed and exhibited, and who goes to see them. The book also considers the movie scene outside Hollywood, discussing blockbusters made in Bollywood, China, South Korea, New Zealand and Argentina
Book Synopsis Financial Environment and Business Development by : Mehmet Huseyin Bilgin
Download or read book Financial Environment and Business Development written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2016-08-16 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the latest findings concerning financial environment research and the effects on business. Major topics addressed range from finance-driven globalization, contagion risk transmission, financial sustainability, and bank efficiency, to oil price shocks and spot prices research. Further topics include family business, business valuation, public sector development and business organization in the globalized environment. This book features selected peer-reviewed articles from the 16th EBES conference in Istanbul, where over 270 papers were presented by 478 researchers from 56 countries.
Download or read book The Hollywood Reporter written by and published by . This book was released on 2006 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Bondian Cold War by : Martin D. Brown
Download or read book The Bondian Cold War written by Martin D. Brown and published by Taylor & Francis. This book was released on 2023-09-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Bond, Ian Fleming’s irrepressible and ubiquitous ‘spy,’ is often understood as a Cold Warrior, but James Bond’s Cold War diverged from the actual global conflict in subtle but significant ways. That tension between the real and fictional provides perspectives into Cold War culture transcending ideological and geopolitical divides. The Bondiverse is complex and multi-textual, including novels, films, video games, and even a comic strip, and has also inspired an array of homages, copies, and competitors. Awareness of its rich possibilities only becomes apparent through a multi-disciplinary lens. The desire to consider current trends in Bondian studies inspired a conference entitled ‘The Bondian Cold War,’ convened at Tallinn University, Estonia in June 2019. Conference participants, drawn from three continents and multiple disciplines – film studies, history, intelligence studies, and literature, as well as intelligence practitioners – offered papers on the literary and cinematic aspects of the ‘spy’, discussed fact versus fiction in the Bond canon, went in search of a global Bond, and pondered gender and sexuality across the Bondiverse. This volume of essays inspired by that conference, suitable for students, researchers, and anyone interested in Cold War culture, makes vital contributions to understanding Bond as a global phenomenon, across traditional divisions of East and West, and beyond the end of the Cold War from which he emerged.
Book Synopsis EBOOK: Film Art: An Introduction by : David Bordwell
Download or read book EBOOK: Film Art: An Introduction written by David Bordwell and published by McGraw Hill. This book was released on 2013-08-16 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell and Kristin Thompson's Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students’ appreciation for how creative choices by filmmakers affect what viewers experience and how they respond. Film Art is generously illustrated with more than 1,000 frame enlargements taken directly from completed films, providing concrete illustrations of key concepts.
Book Synopsis Film-induced Tourism by : Sue Beeton
Download or read book Film-induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Book Synopsis International Marketing by : Sak Onkvisit
Download or read book International Marketing written by Sak Onkvisit and published by Psychology Press. This book was released on 2004 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Book Synopsis Who Owns the Media? by : Benjamin M. Compaine
Download or read book Who Owns the Media? written by Benjamin M. Compaine and published by Routledge. This book was released on 2000-07-13 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
